How to Create an Email Newsletter for Real Estate with Kit (formerly ConvertKit)
Learn how to get started using Kit to create real estate email newsletters, including setting up your account, importing contacts, editing and using templates and sending your newsletters!
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In real estate, reaching clients goes far beyond face-to-face interactions. Email marketing has become an essential tool to stay connected with clients, build lasting relationships, and attract new business. One powerful tool for real estate email marketing is Kit—a platform that simplifies the entire process from subscriber management to sending newsletters and beyond.
That's why we're excited to offer these Kit email newsletter templates for Realtors® inside The Marketing Suite!
If you've ever felt overwhelmed by the technical side of email marketing, this guide will break down everything you need to know to start strong with Kit, so keep reading for a summary of this Kit training!
Tips for Using Kit for Your Real Estate Marketing
Setting Up Kit
When you first log in to Kit, you’ll see how user-friendly it is. Once you’re set up, the tech side is pretty much done unless you decide to go for more advanced features. The only essential step left? Confirming your email. After that, you’re ready to dive into the heart of Kit.
Adding Contacts to Kit
One of the first things you'll want to do is add contacts, or as Kitcalls them, "subscribers." In Kit, your subscriber list can grow as you add new contacts, past clients, and even potential leads you meet along the way. Kit makes this simple with three main options:
Adding a Single Subscriber: This is ideal if you just met someone and want to keep track right away. Enter their details and add relevant tags, like “active lead” or “past client.”
Importing a File: For larger contact lists, you can upload a CSV or Excel file. Kit will automatically map the fields, ensuring all your data is transferred seamlessly.
Importing from Another Provider: If you're switching from another email service, Kit’s paid plans offer the convenience of importing your existing contacts.
These tools make organizing your subscribers simple. Tags work like hashtags, helping you organize contacts for easier targeting later. Want to filter by clients who are “past buyers” or “potential sellers”? Tags allow you to do just that.
Using Templates for Quick, Professional Newsletters
Once your contacts are set, it’s time to start sending newsletters! Here’s a breakdown of how to create a newsletter:
Step 1: Choose a template. Kit offers customizable templates that let you edit content, add personal touches, and brand it to your local market. Members of our Marketing Suite also get all new monthly email newsletter templates provided to them in their dashboard! Want to learn more about The Marketing Suite, the monthly newsletter & more? Click here to explore everything inside.
Step 2: Edit the newsletter. From adding a subject line to customizing local event details, Kit’s editor is easy to use. The Kit templates from The Marketing Suite make it easy to highlight your personal brand as an agent while also showcasing you as the expert in your local community.
Step 3: Preview and Send. Always preview your newsletter and send a test email to yourself to ensure everything looks right. Then, choose your audience by filtering with tags, set a send time, and schedule your newsletter.
ConvertKit also allows you to cross-promote your newsletter on social platforms with a shareable link, so you’re not limited to just email inboxes.
Scheduling Your Monthly Newsletter with Ease
Consistency is key in email marketing. By setting a dedicated day each month for your newsletter, you can establish a routine that’s easy to manage and expected by your audience.
This “newsletter day” could be the third Saturday of each month, the second Tuesday, or any time that works for you. With Kit’s scheduling feature, you can set it and forget it, knowing it’ll reach your audience at just the right time.
Why Email Marketing is Worth It
Email marketing often works behind the scenes. While you might not notice results right away, each email adds value, keeps you top of mind, and strengthens your client relationships. Even if your contacts don’t respond immediately, they’re still seeing your name, your insights, and your offerings. Over time, this translates into referrals, inquiries, and new clients.
Imagine getting a reply out of the blue from a past client, saying their friend is looking to buy or sell. Or maybe it’s someone reaching out after seeing a recent listing in your newsletter. These moments happen when you’re consistent with email marketing.
Ready to Make Email Marketing a Regular Part of Your Strategy?
With Kit, you have all the tools you need to send out professional, engaging emails. Because email marketing is a powerful way to stay consistent and connected with your community.
And it’s why we’re so proud to offer monthly email newsletter templates in The Marketing Suite built with Kit to make it even easier for you to be effective with your real estate marketing!
The Marketing Suite is a monthly marketing membership specifically designed for real estate agents and offers everything you need from social media content to trainings and even marketing templates like listings, sphere, branding, customer guides and more.
The email marketing templates in The Marketing Suite are professionally designed and curated with impactful content that’s worth opening and engaging with.
They make it easy to consistently stay connected with your database in a way that encourages conversations and strengthens your brand as the real estate expert in your local market.
Want to learn more about everything inside The Marketing Suite and how it can work for your real estate marketing? Click here to learn more about The Marketing Suite!
And if you want to give Kit a try, you can click here to start a free trial.
