Welcome to your November Brokerage Newsletter - the content is full of marketing tips, industry insights, and ways to highlight what’s happening at your brokerage!

Suggested Subject Line: 👉 Marketing your value & boosting your biz

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"The Agent Soar Series"

Your monthly spark of motivation and modern tips
to soar in today's and tomorrow's markets

Welcome back to The Agent Soar Series!

A lot is going on in our industry, and in this edition, we're focusing on two aspects of your business that you are in complete control of - your marketing and strategy. So dive in to write your own story and join us in making a difference in our communities this season.

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How To Use: Share any thoughts or insights on what's currently going on in the industry. What are you sharing with your agents right now? You can also use this space for general advice for agents, a look at current trends, market updates, etc that you feel is important to share.

Are you letting the media tell your story as an agent? Or are you proactively sharing your value through your marketing strategy?

Now's the time to leverage marketing to build trust and connections. You bring great value to your customers, and demonstrating how you can help them should be at the center of your marketing.

You can do this by sharing content that's both authentic and purposeful to market your value. Some ideas are:

Going live on social or filming a video to explain how you guide buyers and sellers through all steps of the transaction and what the benefit of working with an agent is.
Sharing testimonials and success stories from customers as social posts are a great place to start. From there, you can get more creative with testimonials by interviewing customers on videos, asking for video or voice note reviews, or creating a blog post (with permission) about a customer's home story.
Create a Reels series where you share one benefit of working with you as an agent in each video. Here, you can get specific and create an ongoing series while still tapping into the power of short-form video.
Get consistent with your valuable social posts. Sharing all aspects of market conditions, the real estate process, and how you help your customers overcome challenges to reach their goals builds trust and positions you as the local expert that you are.

See how we're marketing the value of working with an agent. Follow us on social at -

It's the time of year for business planning across the industry!

Yet, the mistake that many make is heading into planning sessions with the best of intentions but then struggling to stick to the plans in the new year.

Set yourself up for the best success possible by first attending a planning session that aligns with your own goals and is hosted by a knowledgeable leader who equally cares about your business.

Prior to the session, do your homework on your own business and where it came from. Get your past transaction history lined up and have an honest conversation with yourself. What impacted your business that was out of your control and in your control?

If you didn't meet your goals or you're feeling pessimistic about the future, shift your perspective. Business planning is an opportunity to reinvigorate you and empower you with a plan moving forward! And if you're looking for a personalized business planning session or to attend a training, join us (INSERT DETAILS OF WHEN AND HOW THEY CAN JOIN YOUR PLANNING).

Each year, on the Tuesday following Thanksgiving, our ERA family participates in 'Giving Tuesday.' We get involved in our communities, and our teams spend the day giving back.

This year our team is supporting (INSERT ANY LOCAL ORGANIZATIONS YOU'RE SUPPORTING).

Additionally, we're participating in ERA Real Estate's toy drive for the Toys for Tots Foundation by collecting toys to share the joy of the Christmas season with less fortunate children.

And we invite you to get involved, too!

(INSERT YOUR DROP-OFF LOCATIONS OR WAYS THEY CAN GET INVOLVED WITH OTHER ORGANIZATIONS YOU'RE SUPPORTING THIS YEAR).

Thank you!
I hope you enjoyed this edition of the "Agent Soar Series" and walked away with an idea or two! Our goal with this email is to uplift our industry, but if you're looking for more personalized support, here are some ways we can help -