Social Posts: Agent Marketing & Business Tips - Collection One
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Step 1:
Open Your Social Templates in Canva
Click the button below to edit your social posts and to download your content in Canva.
Step 2:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
Agent Soar Series
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Get your copy of our Agent Soar Series! 🚀
This is *not your average, boring, salesy* brokerage newsletter.
It's way something different!
Our goal is that the Agent Soar Series serves you with creative ideas, industry insight, and motivation to keep you going.
And this month, we're peeling back the layers of AI in marketing, celebrating accomplishments, and sharing a proven success strategy—cultivating your circle of influence.
So, let's start building your momentum now by making sure you're getting your copy straight to your inbox.
💌 DM us or comment with the keyword INBOX to get in on the Agent Soar Series!
AI In Marketing
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🤓We’re sure we can all agree that the buzzword in marketing lately has been AI.
From platforms like ChatGPT to predictive market data tools, real estate is no stranger to AI.
👍👎 Yet, is it something you should use in your marketing, or will it make your content inauthentic and generic?
While there's no replacement for YOUR personality and expertise, these tools can save you some time when used correctly.
For example, instead of relying on a tool like ChatGPT to write entire blog posts or social captions for you, use it to help you brainstorm new ideas or to improve the ones you have.
Ask ChatGPT the prompt, "what are 10 questions people ask when interviewing a listing agent?" ✨🏘️
Then, answer those questions in your own words in a video, written content, or social post. The idea will get you going, but the advice will be unique to you.
In the end, AI is like any other tech—it's only as good as you leverage it to be.
💡 So, this year, experiment with how you can use it to your advantage!
Beyond Digital Marketing
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🤔 How's your agent marketing strategy look?
Do you put all your efforts into one strategy? Or do you have a well-rounded plan that spans multiple marketing avenues?
While digital marketing is incredibly valuable and should be a part of your strategy...
it also pays to reach your sphere and potential customers in a variety of ways.
And one of the best ways to do that is through more direct & personalized marketing efforts!
It's why we proudly offer resources and templates to make these personalized marketing strategies easy for our agents to take action on right away.
👉 So swipe through the post for ideas on more direct marketing avenues to try out + a look at the templates our agents have access to by being part of our team.
💬 Want access to these materials and resources, too? Comment MARKETING for more -
Tech Stack
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We get it... tech can often make you feel like 😭😖😡
And while there will be times that tech gives you trouble, the right tech can make all the difference in your business.
So, here's a list of our must-haves, why they work, and the tool we recommend -
🖥️ The tool: A good CRM
✅ Why: This tool is invaluable for staying in touch and tracking your relationships. Use it for email marketing, touch plans, and even lead gen.
👏 We Use: (INSERT YOUR CRM)
🖥️ The tool: A listing pricing & presentation powerhouse
✅ Why: If you want to impress on your next listing appointment and easily create CMAs, you need this all-in-one tool.
👏 We Use: (INSERT YOUR TOOL)
🖥️ The tool: Social media content creation
✅ Why: Want to stay connected & attract more customers? Then, you need to be on social with templates, captions, plans, and more!
👏 We Use: The Marketing Suite from @IdeasForRealEstate
🖥️ The tool: Interactive sign riders
✅ Why: Generate more interest in your listings, impress sellers, and capture buyer leads with text-able info codes on your sign riders.
👏 We Use: TextERA from @ERARealEstate
🖥️ The tool: An all-in-one platform
✅ Why: Get the most out of your time by having access to top trainings, marketing materials, and valuable info from a trusted source.
👏 We Use: Leverage from @ERARealEstate
So, save this to come back to our favorites, and remember - the right tech should make your life easier!
3 CRM Tips
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Relationships are the core of real estate
& tech can help you foster those connections!
Yet, many agents find leveraging a CRM challenging.
From tech headaches to impersonal content, it's a lot to keep up with 🖥️😖
So, here are 3 tips to help you create more personalized interactions and stay top of mind while building long lasting connections.
Because we know that implementing the right tech strategies can transform how you interact with clients and streamline your business!
👉 If you're curious about more easy tech tips, modern marketing strategies, or are curious about joining a team that supports your growth, don't hesitate to DM us or (INSERT ONE WAY TO CONTACT YOU).
And let's use tech to enhance, not replace the human connection!
Sphere Marketing Plan
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🤔 What are you currently doing to actively stay in touch with your sphere each month?
If the answer is sporadic or limited, it's time to refresh your sphere marketing touchplan!
And in our opinion—infrequent holiday cards and generic email blasts aren't going to cut it! 🙈
The most important relationships in your business deserve an enhanced level of attention.
So, if you're working on your plan, make sure it includes -
✅ A personalized approach
✅ A variety of monthly activities
✅ Quality content people care about
This could be a combo of email newsletters, pop bys, customer appreciation events, creative postcards, calling/texting, or even getting together in person.
With the right combination, your touchplan will foster long-term relationships.
👉 To get more insight and ideas, be sure to get our Agent Soar Series in your inbox. This month, we're talking about what to do and how to create a balanced plan.
So, DM the keyword SOAR if you want to get a copy and save this post as a reminder to stay consistent this year with your sphere marketing!
Success Through Association?
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📈🗓️While setting and reaching your own goals is important when it comes to your business...
there's another approach agents often forget!
✨ Your Circle of Influence ✨
This is an incredibly powerful and proven concept. So, swipe through to see how it works.
And as you look towards your own success, surround yourself with people who will uplift you.
This could be other agents, mentors, accountability partners, masterminds, or support from your brokerage.
💫 This concept of success through association is something we believe in as well, and is why we work to create a culture where you can flourish alongside a team who believes in you!
Event Marketing Tip
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🤩 Pull up your chair & let's talk event marketing -
Because there's nothing like a face-to-face conversation to stay connected with someone.
So, if your marketing has relied only on digital or less personalized strategies, it's time to rethink your approach.
Hosting an event has the advantage of reaching many people at once, creating memories & experiences, and fostering long-term relationships.
According to a recent study, 47% of marketers say in-person events have the highest ROI!
So, while events can cost time & money to host, the returns can lead to more referrals and closings!
And it doesn't have to be complicated to get started.
Start by hosting a customer appreciation event for your sphere.
✨ If you need ideas of events & tips that make it a breeze, we'd be happy to share our Customer Appreciation Event Guide with you. Comment GUIDE and we'll DM you!
Whatever you decide to do, the secret to success relies on your marketing.
We recommend a combo of social posts, email invites, postcard invites, and flyers to get the word out there. That's why we make these templates readily available for our agents to use and promote their events.
Give it a try for yourself this spring or summer season and see how it can work for you! 🔑🙌
Business Review Tips
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How are things going with your goals & business?
We recommend you schedule a quick (but necessary!) review to determine whether you need to make any changes to your plans.
🖥️ To prep, gather together any goals + business and marketing plans you created for the year.
🗒️ Get together the details on your transactions so far, activity in your pipeline, and a list of the marketing and business-building efforts you've been doing.
It's not just about looking at the number of homes you've sold or the dollar volume so far. 👉 It's about evaluating your entire approach to see what's working and what's not.
This is an opportunity to make any adjustments that will continue to serve you for the rest of the year.
Can you be doing more of something that's working?
Do you need to pivot on something that's not?
Is there a new opportunity you want to include?
By reviewing your progress so far and your activities, you're not just determining if you're on track...you're ensuring that you stay on track!
So take this as a sign to set aside an hour for a business review. If you're one of our agents, reach out to set up a time for a personalized review (it can be a big help to get an outside perspective!).
If you're not on our team, that's ok! 🤳 Send us a DM, and we'd be happy to do a business review to help you reach your goals as well!
Modern Farming for Agents
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Geographic farming doesn’t just mean postcards and more traditional methods!
In fact, the principles and best practices of this proven approach can be amplified when we give it a modern spin.
So try one of these ideas to attract sellers -
📸 Idea 1 - Create a series of reels or short-form videos focusing solely on selling in your targeted area.
You can offer tips on selling for top dollar, share market activity, and provide a behind-the-scenes look at how you market and sell homes in the area.
📍Idea 2 - Leverage a local lead magnet to encourage sellers to connect with you while providing value.
You could create a guide for “10 Tips to Get Top Dollar when Selling in XYZ area” or share your Listing Marketing Plan and how it works for local sellers.
(Don’t have a Listing Marketing Plan that outlines how you’ll market a home? Comment PLAN to take a look at a creative template we use!)
These lead magnet ideas are sure to stand out from the standard “find out how much your home is worth” call to action.
🏡Idea 3 - Share social posts specifically about the area and lifestyle. One of our favorite posts is the “Insider Guide to XYZ Area” and one we provide for our agents each month as a template.
Inside, there are prompts for what’s going on in the local area, places to check out, tips for the home, mini real estate topics, and more.
While these types of posts work for buyers, they also establish you as the local expert. Which helps you attract sellers.
Geographic farming doesn't have to be door-knocking or sending postcards. You might not have ever thought that video or Instagram Reels could be used for farming, but by tapping into what's trending today, you can see success from a proven strategy 🙌
Summer Social Media Ideas
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Summertime offers an opportunity to connect and engage with your sphere on social...
And it also helps strengthen your personal brand as the go-to local expert in your market!
So here are some creative social content ideas you can use this summer to connect with your sphere on social -
☀️ "So far this summer" - share a look at what you've been up to this summer
It creates a personal connection, shows off your local involvement, and builds your brand while sharing fun ideas with others for how to spend summer days locally.
😎 "Summer's Insider Guide" - create and share a guide to summer happenings in your area
This could include upcoming events, local hotspots you recommend, places to eat, and more! It offers a helpful resource that people are likely to save, share, and refer back to as they plan their summers.
✈️ "Travel Throwback" - share a memory from a past summer trip and ask others to share theirs back!
It's a fun way to get engagement and share a closer look at who you are to strengthen your personal brand and connection with those you connect with.
And the best part? If you like one of these ideas, we already have a social template for it in our summer content 🙌
Send us a DM with the word MARKETING for info on getting access to our agent social templates!