August 2024 - Brokerage Content
Below, find your social post templates that have been edited to use at the brokerage level and new releases for recruiting & retention social posts. You’ll find the captions for each post next to the post preview below ⤵️.
Targeted Brokerage Content for Retention & Recruiting ⤵️
Welcome
COPY CAPTION BELOW (& SEE PROMPTS):
📣 We're pleased to welcome (INSERT NAME) to our team!
(INSERT NAME) brings with them (INSERT THEIR EXPERIENCE HERE).
Buyers and sellers alike can trust in their professionalism and commitment to service, which mirror our company values as well!
Please join us in welcoming (INSERT NAME) in the caption.
Have a real estate need? Don't hesitate to reach out as well -
(INSERT AGENT NAME) REALTOR®
⚪ (PHONE)
⚪ (EMAIL)
⚪ (WEBSITE)
Professional Welcome
COPY CAPTION BELOW (& SEE PROMPTS):
We're pleased to share that (AGENT NAME) is now part of (INSERT BROKERAGE NAME)!
When asked why (AGENT NAME) chose to align with us, they shared -
(INSERT A QUOTE ABOUT WHY THEY JOINED THE TEAM)
We couldn't be more thrilled to welcome them as well!
If you'd like to work with (AGENT NAME) for your real estate needs, don't hesitate to reach out -
(INSERT AGENT NAME) REALTOR®
⚪ (PHONE)
⚪ (EMAIL)
⚪ (WEBSITE)
Featured Agent
COPY CAPTION BELOW (& SEE PROMPTS):
Have you met (INSERT NAME)? If you have, how well do you know them?
Learn more about their life in and outside of real estate in today's featured agent post!
You might be surprised to find out that (INSERT A FACT FROM THE CAROUSEL).
And that they (INSERT ANOTHER STAT OR FACT).
💫 But that's not just all, so be sure to swipe through! 💫
ERA Customer Satisfaction Survey
Note: You can find your overall score in Leverage. You can also sort the score to only include buyers or sellers to get those scores on their own.
Also, in Canva if you click the percentage bar, you can type in a percentage, and it will be reflected in the bar's graphic.
COPY CAPTION BELOW (& SEE PROMPTS):
Choosing a trusted agent and brokerage committed to providing unparalleled customer service can make all the difference when buying or selling a home.
We're not only dedicated to creating the experience you deserve, but we also track how well each of our customer's experiences went.
That's why we're pleased to share that in the ERA Customer Satisfaction Survey, our team scored an overall (INSERT PERCENT) % 👏
To break that down even further -
🏅 Our sellers awarded our agents a score of - (INSERT PERCENT) %
🏅 And our buyers awarded our agents a score of - (INSERT PERCENT) %
We'd like to congratulate our entire team on this accomplishment!
And if you're looking for an agent who provides an award-winning experience, please reach out. We'd be happy to connect you with an expert, local agent.
ERA Cares Across Communities
COPY CAPTION BELOW (& SEE PROMPTS):
🫶 Giving back and getting involved is part of who we are and what we believe in at (INSERT BROKERAGE NAME).
So, we're proud to share the ERA Cares Across Communities initiative with you and how we're supporting (INSERT ORGANIZATION YOU'RE SUPPORTING)
Please swipe through to learn how we're making a difference in our communities together.
And we look forward to welcoming you at a future community service event!
Agents Switch for Marketing & Tech
COPY CAPTION BELOW (& SEE PROMPTS):
🤔🔑 Is it all about the split?
Maybe the top reason agents switch brokerages has to do with culture or support?
A recent study by 1000Watt polled agents and asked them "what was the top reason you changed brokerages?"
The answer might surprise you!
So, swipe through to find out, and after that, let's chat!
We'd be happy to share more about what we're doing differently for agents at (INSERT BROKERAGE).
Head over to (INSERT WEBSITE), send us a DM, shoot us an email at (INSERT EMAIL). Or, of course, you can call - (PHONE).
We look forward to it!
Boost Your Business
COPY CAPTION BELOW (& SEE PROMPTS):
It can sometimes feel like it's impossible to do it all as a real estate agent.
🤹 You have to keep up with industry changes, constantly work on generating new business, deliver an exceptional customer experience, and reach your transaction goals—all while balancing a life outside of work!
We're not going to pretend that there's a one-size-fits-all approach to doing this.
Instead, we take a personalized approach to supporting our agents so that they can 'boost their business' and enjoy their life along the way 🙌
And it starts with business planning and ongoing coaching.
That's why we encourage our agents to sit down with us for an engaging session where we breakdown goals and the pathway to success.
📈 Some of our agents are finding success with our social media marketing plan, strategic prospecting paths, live coaching program, and lead-generating opportunities.
Once we decide the actions to take, we'll be there for continued support, motivation, trainings, and check-ins (that work for that agent!)
Figuring out what works for you and being there for you to make it happen, has proven time and time again to work.
So, if you'd like to get started with boosting your business in a refreshed way—let's chat!
Send us a DM or request more information on agent careers by emailing (INSERT EMAIL).
And let's get you one step closer to a work-life balance that you can truly enjoy!
This Month’s Brokerage Content ⤵️
Your new monthly content following your content pillar strategy, but specially edited graphics, reels, and captions to work for your brokerage social accounts -
August 1st - Thursday
Reel: Texts We Get About Real Estate
COPY CAPTION BELOW (& SEE PROMPTS):
👆😍 These are some of our favorite texts our agents receive about real estate.
Because some of life's biggest moments happen right alongside real estate - and we’re all honored to be a part of it.
Nothing makes us happier than helping customers find the perfect home with more space as their lives change or selling their house so they can move into the next exciting phase of life.
So no matter what exciting life transition you might be going through, we’d love to be that trusted guide by your side to help you find just what you're looking for and celebrate with you along the way 🎉
Reach out any time to get connect with one of our agents, because they can’t wait to get a text like that from you!
August 2nd - Friday
The August Insider Guide
COPY CAPTION BELOW:
☀️👏📣 August is here!
That means we're heading back to school and getting ready to say goodbye to the summer season.
But there's still some summer fun to be had and some local happenings to know about as we head into this month!
And we’re highlighting it all here in our August Insider Guide 🙌
So swipe through the post to check it all out!
📌 Be sure to save for later, mark your calendars, and share with your local adventure buddy!
August 3rd - Saturday
Open House
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
Don't miss seeing this (INSERT AREA) home for sale for yourself at the upcoming open house!
📅 Date: (INSERT DATE)
⏰ Time: (INSERT TIME)
Inside you'll find that this home features -
(INSERT A PORTION OF YOUR LISTING DESCRIPTION HERE).
🔗 Comment the keyword DETAILS, and we’ll DM you a link with more info.
Or contact the agent hosting the event 👉 (INSERT THE AGENT PHONE AND EMAIL) to learn more about this home.
Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
August 5th - Monday
Reel: Listing Marketing Plan
COPY CAPTION BELOW:
The more ways a buyer can experience your home the better!
For starters, each additional marketing effort increases the opportunities for people to view your home.
A potential buyer could come across your home on social. 🤳 Or they could watch the video about your home. 🎥 Or maybe they get an email directly to them that piques their interest. 🙌
Marketing your home is all about getting more eyes on your property!
And the more creative the marketing, the more exposure your home has.
This is a good thing because offering a more immersive experience with your marketing can also help attract interested buyers.
If a buyer has already watched a video and taken a virtual tour of your home prior to showing, they'll know more about what the home offers before seeing it in person.
So, be sure to save this list for creative ideas and know that these are all marketing services our agents offer their sellers! 🏡🔑👏 In fact, they have a complete Listing Marketing Plan that details all of the modern marketing included when working with them.
Simply reach out anytime for a copy and to learn more about our agent’s complete plan for selling your home.
August 6th - Tuesday
Schools in Your Neighborhood
COPY CAPTION BELOW (& SEE PROMPTS):
🍎🚌✏️ Let's go back to school in (INSERT AREA) with a look at nearby schools.
In this mini-guide we’re sharing some of the nearby schools in...
🎓 (INSERT AREA)
🎓 (INSERT AREA)
🎓 (INSERT AREA)
Take a look and be sure to save this post to come back to for easy reference.
And if you're looking for a home near one of these featured schools or know somebody who is, please reach out to be connect with on of our agents!
August 7th - Wednesday
What to Expect Buyers Agreement
Option 1
COPY CAPTION BELOW:
Starting your homebuying journey can be exciting yet overwhelming. One crucial step that can help streamline the process is understanding the written buyer agreement.
📝🏡 This legally binding document is more than just a formality—it’s a critical component that can significantly impact your homebuying experience.
So, let's dive into why you need one and what you can expect from it.
A buyer representation agreement is a legally binding document that outlines the relationship between you and your buyer's agent.
And there are benefits to having one! The written buyer agreement works to -
🤝 Build Trust
It promotes transparency and helps build a strong, mutually beneficial relationship with your agent.
💎 Provide Clarity
It provides a clear outline of the services you’ll receive, ensuring you know what to expect. It will also help both you and your agent by avoiding misunderstandings
💰 Outline Compensation
This document will specify and disclose the amount or rate of any compensation that the buyer's agent will receive from any source and how that amount is determined.
💫 Ensure Service
Inside, you'll find out the obligations your agent has for you throughout the transaction and how they'll prioritize your interests.
This written buyer agreement has benefits for all parties and outlines the relationship, which is why it's valuable to have one. And if you have any questions about how this works or what the document looks like, please don't hesitate to ask!
Option 2
COPY CAPTION BELOW:
📝🏡 As of August 17th, 2024, a REALTOR®️ who is "working with" a buyer will be required to have a written agreement with the buyer prior to touring a home.
This includes both in-person and live virtual tours.
While this is an industry change to be aware of, it benefits buyers because it clearly and transparently outlines the service an agent will provide and how they'll be compensated.
So, let's dive into why you need one as a buyer and what you can expect from it.
A buyer representation agreement is a legally binding document that outlines the relationship between you and your buyer's agent.
And there are benefits to having one! The written buyer agreement works to -
🤝 Build Trust
It promotes transparency and helps build a strong, mutually beneficial relationship with your agent.
💎 Provide Clarity
It provides a clear outline of the services you’ll receive, ensuring you know what to expect. It will also help both you and your agent by avoiding misunderstandings
💰 Outline Compensation
This document will specify and disclose the amount or rate of any compensation that the buyer's agent will receive from any source and how that amount is determined.
💫 Ensure Service
Inside, you'll find out the obligations your agent has for you throughout the transaction and how they'll prioritize your interests.
This written buyer agreement has benefits for all parties, outlines the relationship, and is now an industry standard when buying.
If you have any questions about how this works or what the document looks like, please don't hesitate to ask!
August 8th - Thursday
When You’re Ready
COPY CAPTION BELOW (& SEE PROMPTS):
🔑🏡 We’re here for you in real estate 🏡🔑
Whether you have a need today or a goal for the future, swipe through to find out all the ways our team can help you.
And simply reach out when you're ready to make a move or share this post with a friend who could use the help of a trusted local agent!
Our team will be here when you're ready -
🗝️ (BROKERAGE NAME)
🗝️ (@INSERTUSERNAME)
🗝️ (INSERT PHONE)
🗝️ (INSERT EMAIL)
🗝️ (INSERT WEBSITE)
August 9th - Friday
INSERT AREA for Your Next Home
COPY CAPTION BELOW (& SEE PROMPTS):
Our team of professional local real estate experts knows a thing or two about making the area your home!
So, if you're thinking about making the move to (INSERT AREA), you're in the right spot.
We always tell people that (INSERT AREA) offers a vibrant community and a range of amenities perfect for any lifestyle.
While you might know that the area offers (INSERT A COMMUNITY FEATURE OR AMMENTIY), it's important to evaluate the local real estate market as well.
🏘️ The neighborhoods, like (INSERT NEIGHBORHOODS), are known for [INSERT UNIQUE FEATURE).
🔑 You’ll find a variety of homes from [INSERT HOME TYPES] to [INSERT HOME TYPES], in a general price range of (INSERT PRICE RANGE).
📈 The market shows trends such as (INSERT TOTAL HOMES FOR SALE, AVERAGE HOME VALUE, MEDIAN LIST PRICE, ETC)*
But above all, we always tell buyers (INSERT ADVICE YOU GIVE BUYERS ON THE AREA OR MARKET).
That's why it's savvy to work with an agent who's well-versed in not only living in the area but also the real estate and market trends.
So, whether you're looking for (INSERT TYPE OF LIFESTYLE OR HOME) or a (INSERT TYPE OF LIFESTYLE OR HOME), this area has something for everyone.
If you want to see homes for sale in the area or take a personalized tour, please reach out! We’re happy to connect you with a local agent who can share more about what to consider and know about buying a home nearby.
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
August 10th - Saturday
Reel: What Would You Rate This?
COPY CAPTION BELOW:
Leave the emoji with your rating in the comments 👉 We'd love to know your thoughts about this outdoor dining space!
Personally, we’re giving it a 🙌 rating
Here's why -
✨ We love that dining space for outdoor dinners or hosting
✨ The sparking pool is so inviting and beautiful
✨ We can envision days spent relaxing or reading a good book on those lounge chairs across the pool
✨ The gathering space under shade is perfect for sunnier days
✨ The greenery makes the outdoor space even more welcoming
✨ The little details like the decorative floor tile and string lights complete the space beautifully
So let us know what you think of it - and if you're loving it, be sure to save for inspo for your own outdoor space!
August 11th - Sunday
Communication Plan
COPY CAPTION BELOW (& SEE PROMPTS):
Communication is the cornerstone of any successful real estate transaction. 🏡✨
When you’re buying or selling a home, you need an agent who’s responsive and proactive in keeping you informed every step of the way.
Here's what you can expect from our team of agents -
📲 Availability
Whether it’s a quick question or a detailed discussion, they’re ready to assist in a way that you can rely on!
📝 Regular Updates
Stay informed with timely updates on every aspect of your transaction. From key dates to important activities, you’ll always be in the loop.
🤝 Tailored Communication
They’ll work with you to establish the best communication methods and frequency that suit your preferences.
🔄 Open Dialogue
Questions? Concerns? Ideas? They’re committed to creating an open line of communication where you feel comfortable sharing your thoughts and questions.
They believe in being transparent, responsive, and available to address your needs.
So, let’s get started! Feel free to reach out anytime to be connected with an agent on our team —we’re just a call, text, or email away!
🤳 (PHONE)
📧 (EMAIL)
💬 (@INSERTUSERNAME)
August 12th - Monday
Just Sold Thanks to Strategy
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
When the sellers of (INSERT ADDRESS) came to (AGENT NAME), they were looking to...
✅ maximize the sale of their home in today's market
✅ sell with the least amount of stress possible
✅ move on to (INSERT IF YOU HELPED THEM BUY OR RELOCATE)
✅ work with an agent they trusted to close as quickly as possible
We’re pleased to say they were able to do all that thanks to a comprehensive selling strategy that (AGENT NAME) customized for their home.
This included creative marketing like (INSERT WHAT YOU DID. EX - creating content on social) as well as expert positioning of the property.
They also (INSERT ANY ADDITIONAL TASKS YOU DID. EX - hosting open houses, placing online ads, staging the home, etc.)
All of these efforts resulted in the home -
🔑 selling for $XXX,XXX - which is (INSERT STAT. EX: $X more than they purchased for or $X more than list price, etc).
🔑 successfully going under contract in X Days - which is (INSERT STAT - Ex. X days less than average in the market or right in line with their timeline)
🔑 and generating (INSERT IMPRESSIVE STAT. Ex - number of offers, online views, $X return for the seller, etc.)
🔑 (INSERT ANOTHER DETAIL OF THE SALE YOU WANT TO SHARE)
So, we'd like to take this opportunity to congratulate (AGENT NAME) and their sellers, and share with you what's possible in today's market when you work with (AGENT NAME).
If you'd like to sell your home or learn more about the selling strategy (AGENT NAME) would recommend for your property, reach out to them to get started!
⚪ (INSERT AGENT PHONE)
⚪ (INSERT AGENT EMAIL)
*(INSERT ANY OTHER REQUIRED INFO FOR COMPLIANCE WHEN SHARING A SOLD PROPERTY SUCH HERE)
August 13th - Tuesday
Reel: Buyers Agreement Deadline
COPY CAPTION BELOW:
📣 As of August 17th, 2024 you'll need a written agreement when touring homes with a REALTOR®️ 📣
This is now an industry standard and something to be aware of when buying a home.
While change often brings uncertainty, that's not the case with this requirement!
A written buyer agreement is designed to bring more clarity and transparency to the real estate transaction.
So, it benefits both the buyer and the agent you're working with by outlining the relationship, duties, and even agent compensation.
Whether you're touring a home in person or event doing a live virtual walkthrough with an agent, a written agreement is a requirement.
To learn more about what this will look like, the terms of the agreement, and the services provided, let's chat! 🤝 We’re happy to share more and this document and what the entire homebuying process looks like in today's market.
August 13th - Tuesday
Alternative Post
Check out our new property tours for reels! These new Canva templates allow you to create an engaging reel using video or photos. View them here and try one out.
August 14th - Wednesday
Layered Lighting
COPY CAPTION BELOW:
Layered lighting can be a game-changer for transforming any space in your home.
What it is exactly? And how you can use it?
💡 It combines different types of lighting styles and techniques to create depth, style, and functionality in your home.
And there are three main types of lighting you can use together for this technique -
👉 Swipe though the post to see what they are and how you can use them in your own home!
Be sure to save this inspo and share with a friend you think would love this decor trick!
August 15th - Thursday
A Home Sold Near You
Option 1
Option 2
COPY CAPTION BELOW:
It's not about being nosy...it's about being well-informed!
Every real estate sale impacts the overall market and is part of larger trends in the area.
So, let's say a home recently sold near you.
Here are some ways that closing can impact you and what to pay attention to -
📌 What the home sold for can be potentially used as a comp when evaluating the value of your home (if the homes are similar enough)
📌 Observing how long the home stayed on the market can offer insights into the current market conditions and buyer demand for your area
📌 That home's sales price will also affect the overall area's average sales price (or what homes are selling for on average)
📌 If the home underwent renovations before selling, keep this in mind when comparing your home to it
And remember, just because that home sold quickly or slowly, for top dollar or less than you thought, doesn't necessarily mean the same is true for your home.
We’d be happy to connect you with an agent who can crunch the numbers and give you a clearer picture of where your own home stands in the market by preparing a personalized home report and market overview.
Reach out anytime to get your copy!
August 17th - Saturday
Prime Investment Locations
COPY CAPTION BELOW (& SEE PROMPTS):
Choosing the location of a potential investment property is key.
If you're looking to buy a home to generate income, then you'll want to evaluate the property to see -
✅ what the potential return could be from renting it out
✅ what the property looks like as a long-term investment if you were to sell it down the road
And location impacts both of these!
A highly desirable location can indicate demand for your property and give you an idea of the rental rate.
Likewise, if you choose an area with a history of appreciating home values, you could sell it later for a profit as a single-family home or as an active income-generating property.
So, here are 3 areas we’d suggest you check out for investment properties -
📍 (INSERT AREA)
📍 (INSERT AREA)
📍 (INSERT AREA)
If you'd like to see properties for sale in these areas or to get personalized recommendations for investing in the area, please reach out and we’ll connect you with an agent!
August 18th - Sunday
Style Your Dresser Like a Pro
COPY CAPTION BELOW:
Your dresser can be more than just storage or a practical piece of furniture...
Make it a focal point of your space and add some style to it!
With a few simple styling tricks, you can transform this functional piece into a stunning centerpiece for your room.
Here are a few ideas for decorating it like a pro -
🖼️ Layer with Art & Mirrors: Add depth and interest by leaning artwork or hanging a statement mirror above your dresser.
📏 Mix Heights: Vary the height of objects like lamps, vases, and decor pieces to create a dynamic look.
🪴 Add Greenery: Bring life to your dresser with a plant or fresh flowers.
💡 Trays & Bowls: Use trays and decorative bowls to corral smaller items and keep things organized.
📸 Personal Touches: Include personal items like photos, books, or souvenirs to make the space uniquely yours.
& save this post as inspo for when you're ready to give your dresser a style upgrade!
August 19th - Monday
Buying & Selling at the Same Time
Option 1
Option 2
COPY CAPTION BELOW:
Balancing the act of buying and selling a home at the same time can be tricky. And you might have a lot of questions about how the process works.
The good news? 👉 With the right strategies, it is possible!
So, here are some tips to help you through the process -
✨ Start with a Plan
When working with sellers who also want to buy, the first thing our agents do is sit down and go over the process.
You’ll talk about preparing your home to sell, buying at the same time, an estimated timeline, and your options. You’ll also cover back-up plans and the different scenarios you might experience.
📈 Understand Market Conditions & Negotiation Strategies
Knowing the current real estate market climate can give insight into what options the other party in the transaction might be more inclined to accept.
This is crucial when we move on to negotiation strategies.
For example, you could make an offer on a home with contingencies of your own home selling, or you could negotiate a rent-back agreement with the buyers for your own home.
💡 Get Your Finances in Order
This is one of the most important aspects of buying and selling at the same time. So, it's important to consult with a mortgage lender to understand all of your options like bridge loans or HELOCs if needed.
Part of the initial consultation with one of our agents will be helping you crunch the numbers and evaluating your options.
🔄 Coordinate & Negotiate Closing Dates
Aim to align the closing dates of your sale and purchase as closely as possible. This helps minimize the gap between moving out and moving into your new home, making the transition smoother if possible.
🏠 Work with an Experienced Agent
Having a knowledgeable agent by your side is crucial. They’ll help you navigate the complexities of buying and selling simultaneously, providing expert advice and support throughout the process.
So reach out to be connected with one of our agents to discuss how they can make your transition smooth and successful!
August 20th - Tuesday
Reel: You Can Only Choose One - Kitchen
COPY CAPTION BELOW:
Which one would it be? 🙌 Drop the number of your favorite kitchen in the comments
Are you going with the -
1️⃣ The elegant and traditional style of number one
2️⃣ The warm and inviting vibe of number two
3️⃣ The sleek luxury of number three
4️⃣ The unique character of number four
5️⃣ Or the classy Mediterranean style of number five?
Vote in the comments for your favorite!
August 21st - Wednesday
Agent Commission
COPY CAPTION BELOW:
Talking about money can be awkward, but it shouldn't be when buying or selling a home! 👏
And knowing how the real estate agent you work with is paid is important to understand.
There are often two primary agents who work on every transaction -
🏡 The listing or seller's agent
🏡 The buyer's agent
Real estate agents are typically paid a commission based on the sales price of the home.
If you're selling your home, the commission you pay is clearly defined in the listing agreement.
For buyers - the seller can offer to pay the buyer's agent, the buyer's agent fee can be negotiated with the seller, or the buyer themselves could be responsible for the fee.
Much like a listing agreement, a written buyer agreement will outline how this works and what to expect when buying.
Compensation is a conversation you should have with your agent right when you start working with them so everything is clear.
👉 It's also something that our agents cover in their buyer and seller consultations.
So, please reach out to get connected with an agent on our team to schedule one or ask any questions you might have on how agent compensation works in today's market.
August 24th - Saturday
Books That Belong in Every Home
COPY CAPTION BELOW:
Elevate your decor, expand your library, and enhance your well-being - all using the right books!
📚 There are certain books we just think everyone needs to have in their home for a number of reasons...
From creating a stylish aestic in your home's decor, to helping you live well, enjoy meals at home, and beyond - there's a book for it!
So swipe through the post to explore the books we think everyone needs.
And let us know in the comments which book you’ll be checking out or if we’re missing any from this list! 💬
August 26th - Monday
Where Can We Help You?
COPY CAPTION BELOW (& SEE PROMPTS):
TIp: Use images of the greater areas you’re featuring or take a screenshot from Google maps!
📍🤔 Can we help you in (INSERT AREA)?
Yes! Our agents familiar with what it's like to live in the area, the options you have for homes, and the local real estate market activity.
But what about (INSERT AREA)? Or (INSERT AREA)?
Yes! We can help you in those places, too, and beyond!
👉 So, scroll through to see exactly where we can help you with local real estate.
And if you're thinking about buying or selling a home outside of our service area, please know that we’re part of a wider network of professional agents that we’d be happy to refer you to.
Real estate is local, and we’re proud to serve the real estate needs of these local areas! 🙌
August 27th - Tuesday
Handling Repairs
COPY CAPTION BELOW:
🛠️🧰 The condition of a home can make or break a sale!
So, let's talk about repairs and what you should consider as you're buying a home.
🔦 Before the Sale
When you're touring homes, keep your eyes open for any potential red flags.
Look out for anything like moisture problems, outdated systems, or any structural clear concerns. Spotting potential problems early can really impact your decision-making and negotiation strategy.
🗒️ During the Sale
This is where the inspection stage comes in.
A licensed inspector will evaluate the home and provide a report of issues. This is your chance to negotiate with the seller for repairs or price adjustments based on the inspection report.
🔑 After the Sale
Even after closing, you might want to make improvements or tackle any outstanding repairs.
Once you know what to expect, you'll be more prepared for the entire homebuying process! So, save this post to come back to 📌
August 28th - Wednesday
Buying, Selling, Owning
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
What does the market activity look like for (INSERT AREA)? 👀🏡
Let's dive deeper into the numbers because whether you're buying a home in the area, looking to sell, or want to be a more informed owner 👉 these stats can impact you.
So, here are some of the most relevant data points explained -
🔑 X New Listings as of (INSERT DATE/TIMEFRAME)
🎓 This is how many homes are currently for sale. This number is (UP/DOWN) over (INSERT PREVIOUS TIME FRAME). For buyers, this could mean (INSERT WHAT IT MEANS. Ex - more or less inventory to choose from). For sellers, keep in mind - (INSERT WHAT TO KEEP IN MIND. Ex - more or less competition).
🔑 X Listings Sold in (TIMEFRAME)
🎓 This is how many homes closed and is (UP/DOWN) over (INSERT TIME FRAME). Keep in mind that (INSERT MORE CONTEXT TO THIS DATA & COMPARRISON IN YOUR MARKET).
🔑 Average Days on the Market = X days
🎓 This stat gives you an idea of how long it takes for homes to go under contract in a local market. Knowing this average can help you make more informed decisions as a buyer and set expectations and strategies as a seller.
🔑 X Homes Under Contract as of (INSERT DATE/TIMEFRAME)
🎓 These are homes that are currently pending. Right now, we're seeing that this number is (UP/DOWN) over (INSERT TIME FRAME).
🔑 Median List Price as of (INSERT DATE)= $X
This is the median price that homes currently for sale are listed at. This means that half of the homes are listed below this price and half are listed above.
🔑 Median Sales Price in (TIMEFRAME)= $X
This is the median price that homes sold for in the timeframe. This means that half of the homes sold below this price, and half sold above this price.
It's important to take a look at these numbers to give you some insight into the market.
However, if you're thinking about selling or you own a home, we’d recommend a closer evaluation that takes into account your home and more specific comps.
If you're a buyer, we'd also recommend evaluating more areas and having a conversation about what to expect when buying in today's market.
We’re happy to be that resource for you! Reach out at 👉 (INSERT PHONE) or DM us here to get started.
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
August 29th - Thursday
Reel: Statement Ceilings
COPY CAPTION BELOW (& SEE PROMPTS):
Making your ceiling the star of the room can be the perfect design choice if you're looking to add depth and unique personality to your space.
It can create a focal point that draws the eye upward and can even make a space feel larger!
And by transforming an often-overlooked area, you elevate the overall design and ambiance of your home!
So here are some ideas of how to create that statement ceiling in your own home -
🎨 Use Bold Paint Colors: Go for a striking hue that contrasts with your walls for a bold, modern look
✨ Add Wallpaper: Easily create texture or design using wallpaper
🪵 Architectural Details: Incorporate beams, wooden planks, moldings, or coffered ceilings for an elegant touch
💡 Lighting Fixtures: Install unique light fixtures that draw attention upwards and enhance the ceiling's design
◽️ Ceiling Tiles: Use decorative tiles to add texture and pattern
So bring more life into your space with a transformed ceiling - be sure to save for your next DIY project inspo!
August 30th - Friday
Open House Promotional Plan
COPY CAPTION BELOW:
🏡🥳 Open houses are an opportunity to create buzz and excitement about your home for sale.
Yet, a simple sign in front of your neighborhood isn't going to bring the most buyers through your front door.
That's why our agents recommend an 'Open House Promotional Plan' that reaches people across a variety of marketing avenues.
So, swipe through for a peek at what that plan could look like for your home.
And if you're thinking about selling and want to work with an agent who offers creative and strategic marketing, let's chat! We’d be happy to connect you with an agent who can share their listing marketing strategy with you 👏