Short-Form Videos: Real Estate Education - Collection One
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Step 1:
Open Your Social Templates in Canva
Click the button below to edit your social posts and to download your content in Canva.
Step 2:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
Customizable Reel: Market Update
Reel Type: This reel is customizable & you can edit the text in Canva
COPY CAPTION BELOW (& SEE PROMPTS):
🤔 What's the latest news with the real estate market in (insert area)?
Well, I've analyzed the data for you & the numbers are in!
⬆️ ⬇️ Watch the reel to see if the stats are up or down over the last month.
And to provide some context, let's dive deeper into how these market trends might impact you.
✔️ Number of homes for sale indicates how many homes are actively for sale in our market now and the level of inventory. Typically, we see more homes listed for sale during the Spring market.
There are (more or less) homes for sale with (insert number) of homes on the market at this time.
✔️ Average sales price is (up or down) compared to last month. This indicates that the average price of homes sold has (increased/decreased/remained about the same).
✔️ Average days on market is how long a home is actively for sale before it goes under contract.
Currently, our days on the market is (longer, shorter, about the same) as last month.
🏡 Tip 🏡 If you’re thinking about selling, how long that takes can be greatly improved with the right listing and marketing strategy!
In fact, I have a complete “Listing Marketing Plan” that I customize for each of my listings, and I’d be happy to share with you.
Simply reach out to me at 👉 (insert contact info) for your copy!
Note - the info I'm sharing includes:
-Data Source: (INSERT YOUR MLS, ETC.)
-Timeframe: (INSERT TIMEFRAME OF DATA PULLED)
-Housing Type: (EX: SINGLE-FAMILY HOMES IN XYZ AREA)
Ready to Share Reel: Buying When Self Employed
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
Great news for all you entrepreneurs, freelancers, and self-employed bosses…
🏡 🙌 Yes, you can buy a home! 🙌 🏡
There are certain steps and documentation you’ll need to get everything in order, but owning a home is absolutely a reality for you.
Now, if you have dreams of becoming your own boss and buying a home in the future, know that you’ll need a history of income. 💸 It also isn’t advised that you make any job changes during the mortgage process.
So, it might not be the right time to switch from a 9-5 to being self-employed if you’re wanting to buy soon.
However, if you have the documentation of being successfully self-employed, you could qualify for a mortgage.
I can recommend a trusted lender who can help make sure you have everything you need in order.
And I’ll be there to guide you each step of the way!
Have questions or looking to get started with the process? Send me a DM to get started!
Ready to Share Reel: Successful Showing
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
🏡 If you’re selling your home, showings are an integral part of the process.
So in this quick video, I’m sharing the top tips I suggest to homeowners when preparing for a showing!
From purposefully staging the home to depersonalizing so potential buyers can envision their own life in the space, these tips can help make a showing go as smoothly as possible1
So be sure to save this resource for later 🙌
Ready to Share Reel: Mistakes Sellers Make
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
One of the biggest mistakes home sellers are making in today's unique real estate market?
👉 Not leveraging a strategic selling plan.
Because to make your home stand out, attract the right qualified buyers, and sell quickly for the highest amount possible, your home needs the right plan.
From marketing to staging, pricing, negotiations, and more, the right pro will be able to provide your home with the selling strategy it deserves.
So check out the video for what your home's selling plan should include, and if you'd like to learn more about what I provide my home sellers, send me a DM!
I'd be happy to share more and explore how I can help get your home sold, too.
Ready to Share Reel: Choosing a Local Agent
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
One of the biggest pieces of advice home buyers should follow is this -
⭐️ Choose a local agent as your guide in the process of finding the right home for you ⭐️
Why? Because the right local agent will be invaluable to you throughout the buying process. 🙌
From first-hand community insights to market knowledge and beyond, having a local expert on your side can make the process more seamless and successful.
So before you start your home search, be sure to connect with a trusted local agent in the area you're looking to move to - it can make all the difference each step of the way!
👉 Need help finding that local expert in your area? Send me a DM - I'm happy to help!
Customizable Reel: Market Update
Reel Type: This reel is customizable & you can edit the text in Canva
COPY CAPTION BELOW (& SEE PROMPTS):
Navigating the (INSERT AREA) real estate market might sometimes feel like a maze 🏘️ 🔍
🤔 What's going on?
🤔 What should you know as a buyer or seller?
🤔 What might impact you?
In this month's Market Snapshot for (INSERT AREA), I'm sharing key insights to help guide you and provide clarity.
Up first, we have the answer to the question - "How long are homes typically staying on the market for?"
To answer this question, we look at a stat called "Days on Market."
Then, I'm sharing the data that gives you insight into what homes have been selling for in our area as I share the "Average Sales Price."
Lastly, you'll see how many homes are for sale, which indicates our current level of inventory.
Right now, the number of homes for sale in our market indicates that inventory is (INSERT WHAT FOR YOUR MARKET - Ex: low, similar to what we've been seeing).
So, take a look at the video to view the Market Snapshot, and if you have a question, let me know! I'd be happy to dive deeper into the market here or in another area!
Note - the info I'm sharing includes:
Area: (INSERT THE MARKETS Included
Data Source: (INSERT YOUR MLS, ETC.)
Timeframe: (INSERT TIMEFRAME OF DATA PULLED)
Housing Type: (EX: SINGLE-FAMILY HOMES)
(INSERT ANY OTHER REQUIRED INFO FOR COMPLIANCE)
Customizable Reel: Staging Outdoor Area
Reel Type: This reel is customizable & you can edit the text in Canva
COPY CAPTION BELOW:
☀️🏡 Hot tip - it's important to keep your outdoor spaces in mind when staging your home to sell.
Your outdoor spaces create your home's first impression and welcome potential buyers.
They're also where buyers will imagine their own lives, lounging in their new outdoor oasis or hosting outdoor gatherings with friends and family.
So here are some top tips for staging your home's outdoor spaces and making them sale-ready:
◽️ Keep it clean and polished:
Be sure to sweep floors, wipe down windows and furniture, and keep the overall space clean. Also be sure grass is trimmed and all landscaping is polished and manicured.
◽️ Use furniture for a welcoming atmosphere:
You can use furniture to showcase how the space would work for entertaining or for lounging - this helps buyers imagine actually living in the space themselves.
◽️ Add cozy lighting and accessories:
Adding accessories such as cozy pillows and blankets to furniture or warm lamps or string lighting gives the space extra character and a more welcoming feel.
◽️ Include extra greenery and/or flowers:
Extra greenery through potted plants and/or flowers throughout your outdoor spaces can also help them feel more inviting.
◽️ Highlight its best features:
If you have an extra special outdoor feature, such as a water feature, a fire pit, or an exciting dining space, for example, be sure these features are shining bright and on display to put your outdoor space's best foot forward.
So if you're thinking of selling soon, be sure to save this post as a resource for later!
Ready to Share Reel: Where to Live
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
🤷♀️🤷♂️ 'Where should I be looking at homes for sale?' and 'How do I decide the right side of town for me?' are some top questions buyers wrestle with.
Where your home is located is an important factor to consider!
So here is my best advice:
◽️ Consider your desired lifestyle:
Are you looking for a buzzing city or a laid-back suburb? Adventure and activities, or nature and peaceful views?
◽️ Location, location, location:
Do you have a commute to work? Are you interested in a particular school district? Keep your lifestyle and daily routine in mind when considering your options.
◽️ Define your home checklist:
Make a list of your must-haves in a home - this will help you narrow down your home search as you find which areas offer the type of home you're looking for
◽️ Explore the community beyond the home:
Are you looking for a connection to community? A location where you'll find local events, shopping, and dining? Check out different community options that offer the activities and accessibility you desire.
◽️ Find your local expert:
Leveraging the knowledge of a local community expert offers you first-hand insights into your options and can help guide you to your perfect home sweet home.
If you keep these in mind, you’ll not only love your home but also where you live!
Ready to Share Reel: Maximize your ROI
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
If you're thinking of selling your home, there's no doubt that getting top dollar tops your list!
So here are some of the top items to keep in mind to maximize your ROI when selling -
🌱 Curb Appeal: Put your home's best foot forward by making sure its first impression shines as bright as possible. Make sure the exterior is clean, the landscaping looks sharp, and any front porch space is inviting and welcoming.
🔨 Minor Repairs: If there are any minor repairs you know of, it's a good idea to get them out of the way before listing. This could prevent potential buyer hesitations and attract higher offers.
🧹 Cleaning and Staging: To make your home as attractive as possible, it's important to be sure it's clean. And if you stage the space, it makes it easier for buyers to envision it as their own.
⭐️ Highlight the Best Features: Highlighting your home's more attractive features and characteristics can help it stand out among the competition and showcase why it's a valuable option for buyers.
✔️ A Strategic Marketing Plan: And to make sure your home shines bright and reaches the most potential buyers as possible, you need a strategic and effective marketing plan to get it sold.
To see a copy of the complete listing plan I offer my customers, comment "PLAN" below, and I’ll be in touch
And keep these tips in mind when selling your home!
Ready to Share Reel: Home Search Checklist
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
🔐 👀 Have you considered these?
When buying a home, it can be exciting to look at homes online and to tour homes in person.
But be sure to consider all of the factors that go into not just the home but your lifestyle as well.
You’ll want to choose a home that works for you today and in your plans for the future (whether that's living there for the short or long-term).
To help with this -
✔️ Get clarity on exactly what you're looking for in your home
✔️ Look at the market data for trends in the area to make the most informed decision
✔️ Take a deep dive into a home you're interested in
While this might seem like a lot to consider, an experienced real estate pro can be there to guide you through it all.
So, be sure to save this reel to come back to and reach out to me at any time as you're making your move into your next home!
Ready to Share Reel: Don't Test the Market
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
Here's a piece of wisdom you won't want to forget -
🏡 Don't Test the Market With Too High a List Price 🏡
Setting the right price from the start when selling your home isn't just about numbers.
It's a strategic move that can make all the difference in the successful sale of your home.
If you price it too high to begin with, this could potentially lead to fewer offers and your home being on the market even longer.
This, in turn, could lead to lower offers as people see your home has been available for a while.
Instead, a strategic price is optimized to attract the most qualified buyers and offers in today’s market.
So, consider this your friendly reminder for a pro - price it right from the beginning!
And be sure to save this tip to come back to when you're ready to hit the market and reach out to learn what that strategic price looks like for your home 🗝️✨
Ready to Share Reel: Are Buyers Paying More or Less
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW (& SEE PROMPTS):
Here's a look at the numbers...
👉 This time last year, homes in (INSERT AREA) sold for XXXXXX on average.
👉 Currently, the average sales price in the area is XXXXXX
A number of factors can be contributing to this (increase/decrease) in price, including buyer demand, inventory, interest rates affecting buyer activity, and so much more.
(OPTIONAL - INSERT ANY ADDITIONAL COMMENTS ABOUT WHAT YOU'RE SEEING IN YOUR LOCAL MARKET)
🏡 Keep in mind that these numbers are simply an average for the market in the area.
So, if you're curious to learn about the current potential sales price for your property or what homes are selling for - let me know. I'm happy to share more specific numbers with you!
*Note: This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
Ready to Share Reel: Pre-Qual or Pre-Approval
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
Since this is one of the first (and most important steps) of buying a home, let's dive into these two options -
✅ Pre-Qualification: this is often a quick estimate using an online tool to determine how much home loan you might qualify for based on the basic information you provide. While this can be a good starting point, it's not a guarantee you'll be approved for a loan and for how much.
✅ Pre-Approval: this is a more in-depth review of your financial info where the information you provide is verified, and your application is processed by a mortgage lender. Once you have your pre-approval, you'll get a letter from the lender with the amount you've been pre-approved for. This is an essential step to have when making offers and moving forward.
Which is right for you?
Well, if you're serious about making a move, getting pre-approved can strengthen your home offers and allow you to know for certain how much home you can afford when looking at your options. 🏡
I'd be happy to share my list of trusted local lenders who can help you get pre-approved if you need help - feel free to send me a DM and I'll send it your way!
Ready to Share Reel: Questions for a Listing Agent
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
When selling your home, there's one decision that is the most important.
Why? Because that one decision impacts all the other aspects of selling your home - from pricing to marketing, negotiations, and beyond.
🏡 And that decision is who you choose as your listing agent.
So as you're interviewing potential agents to list your home, it's important to ask the right questions.
That way, you can confidently make the right choice for you, your home, and your unique selling needs.
👉✔️Check out this video for a list of the questions you should be asking potential agents before you list your home -
📋 Be sure to save this list and use it as a guide for each agent you consider before making your decision for a successful home sale.
Ready to Share Reel: Why Some Sell Faster
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
Curious why some homes seem to fly off the market while others may linger a while?
👀 Check out the video for a list of factors that can affect the timeliness of a home sale -
These are all things to keep in mind when you're thinking of selling.
They’re also important topics to ask when you're interviewing potential real estate agents ⤵️
Such as, "What does your marketing strategy look like for my home?"
"What is your experience in my local community?"
and "How will we determine the right price for my home?"
So if you're a homeowner, be sure to save this resource as a helpful guide for when it comes time to sell!
Ready to Share Reel: Tax Advantages
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
💰🏠 Beyond the advantage of being the owner of your home, owning real estate can come along with a number of financial perks as well.
And during tax season, it’s good to know that there are tax advantages to being a homeowner!
Not to mention, that owning real estate can help in building wealth now and for years to come,
👉 To find out what tax benefits might apply to you, take this as a reminder to talk to your financial professional and tax expert.
But as your real estate expert, I can confidently share that owning real estate has many benefits!
Ready to Share Reel: The Highest Offer?
Reel Type: For quick ease of use, this reel is ready-to-share & not editable
COPY CAPTION BELOW:
While submitting a competitive offer is certainly important when buying a home, know that there are a number of factors that may affect which is ultimately the winning offer...
Some of these factors might include -
◾️ Pre-approval and guaranteed financing
◾️ Cash offers
◾️ Contingencies with the offer
◾️ Flexibility with closing dates
◾️ & more!
Evaluating an offer (whether you’re the buyer or seller!) is something that your agent can help you with.
It’s also a key piece of the process I cover with all my customers.
So, be sure to remember that there might be more to the offer than the offer price!