July 2024 - Social Media Content
Welcome to This Month’s Social Plan!
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Need help with Canva? Click here for a Canva Quick Guide. Enjoy!
Step 1:
Open Your Social Templates & Reels in Canva
Click the buttons below to edit your social posts and to download your content in Canva.
Step 2:
Download Your Content Calendar
Your Monthly Plan
Get organized and stay on track with this overview of your social media content schedule! Print it out, hang it up, or keep it on your desk for easy reference & a reminder of your schedule!
Your monthly content plan is part of a proven strategy! ⤵️
Download our Social Media Strategy Guide to leverage our signature content pillars and for more tips on how to increase your reach & engagement.
Step 3:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
You can share the post on the day suggested or customize your own plan. To make scheduling & sharing even easier, our favorite scheduling tool is Later. Try it for free here.
July 1st - Monday
July Insider Guide
COPY CAPTION BELOW (& SEE PROMPTS):
🎉☀️It's officially July here in INSERT AREA & summertime is in full swing!
We're celebrating with fireworks and sparklers, and enjoying all there is to love about the summertime here in our local communities -
👉 So swipe through the guide to a look at some fun 4th of July celebrations, viral local hotspots, helpful real estate inspo, and more!
Be sure to share with your local friends & save for ideas as you plan your July!
July 2nd - Tuesday
Reel: Copy that Style
COPY CAPTION BELOW:
Bring the style of a tropical vacay spot into your own home this summer! 🙌
Let this serene & beautifully simple bedroom space be your inspo - here's how to re-create it at home -
☀️ Soft & light linens
☀️ Natural elements like rattan, stone, and bamboo used for decor, lighting figures, and furniture
☀️ A unique room statement like the canopy here
☀️ Soft lighting
☀️ Relaxing and neutral tones used all throughout the space
So here's your sign to create your own relaxing retreat in your home instead of only enjoying spaces like this on a summer vacation!
👉 & save this inspo for later -
July 3rd - Wednesday
Marketing Your Home
Note: This Caption mentions the listing marketing plan. You can find it in your Templates Vault!
COPY CAPTION BELOW (& SEE PROMPTS):
🚨🏡 If you're selling your home in INSERT AREA has ever crossed your mind, you'll want to save this post...
Because this list is a quick cheat sheet of the marketing your home needs ✅
👉 Swipe to see the checklist & be sure to save it as a resource.
💬 But if you want a more detailed look at what your agent should be doing to market your home, simply comment or message me the word - LISTING -
I'll send you a copy of my Listing Marketing Plan with all the ways I get my seller's homes sold that you can use as a helpful guide, too!
July 4th - Wednesday
Reel: 4th of July
COPY CAPTION BELOW (& SEE PROMPTS):
I hope you're enjoying a wonderful day of celebration today!
If you're looking for some fun and exciting ways to celebrate and spend the day locally, I recommend you check out these local happenings here in INSERT AREA -
🇺🇸 INSERT EVENT OR ACTIVITY AND WHERE IT IS
🇺🇸 INSERT EVENT OR ACTIVITY AND WHERE IT IS
🇺🇸 INSERT EVENT OR ACTIVITY AND WHERE IT IS
✨ I’m wishing you a very happy Fourth of July here in our hometown America!
July 5th - Friday
Homebuying Budget
COPY CAPTION BELOW:
There’s more that goes into your budget than what an online calculator can show you....
Because online mortgage calculators often miss factors that influence how much home you will qualify for. Consider this -
🛑 Online calculators are just a quick guess based on the limited info you provide.
✅ An official pre-approval, however, takes a much closer look at your particular financials to give you a mortgage amount you’re pre-approved for.
Once you have pre-approval, you'll be able to look at homes for sale and make offers more confidently!
So, a savvy homebuying step is a conversation with a trusted mortgage pro—and I'd be happy to provide you with some options!
Just send me a DM with any questions & let’s get you one step closer to being a confident home buyer in today’s market!
July 6th - Saturday
Price Improvement or Home for Sale
Price Improvement
COPY CAPTION BELOW (& SEE PROMPTS):
💫 Price improvement on this wonderful home in (INSERT AREA) 💫
So, don’t miss out on all that it has to offer! Including -
📌 X Beds
📌 X Baths
📌 XXXX sqft
📌 (INSERT ANY OTHER DETAILS)
This is home is perfect for those looking for (INSERT WHAT THE APPEAL OF THIS HOME IS).
Want to see it in person or request more details? I’d be happy to schedule a private showing or send you more information.
Contact me at 👉 (INSERT YOUR PHONE AND EMAIL).
Listed by: (INSERT LISTING AGENT/BROKERAGE INFO)Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
Home for Sale
COPY CAPTION BELOW (& SEE PROMPTS):
(INSERT HOME FEATURE) in (INSERT AREA)? You’ll find it here!
This home for sale in (INSERT AREA) features -
📌 X Beds
📌 X Baths
📌 XXXX sqft
📌 (INSERT ANY OTHER DETAILS)
📌 for $XXX,XXX
It’ also boasts -
(INSERT 2-3 BEST SENTENCES FROM LISTING DESCRIPTION THAT SHOWCASES THE HOME BEST)
Want to see it in person or request more details? I’d be happy to schedule a private showing or send you more information.
Contact me at 👉 (INSERT YOUR PHONE AND EMAIL).
Listed by: (INSERT LISTING AGENT/BROKERAGE INFO)Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
July 7th - Sunday
Mix & Match Home Decor
COPY CAPTION BELOW:
A mix of colors, patterns, and textures in a way that adds visual interest while still remaining cohesive?
How did this inpso do it (and how can you do it, too?) -
⚪️ Start with a neutral base, like the wall color in this photo
🟫 Pick complementary colors - see how the colors in the patterned floor are in the same color family as the shade of the wall
🔸 Mix patterns of different scales and proportions, like how the large checkered pattern of these floor tiles pairs well with the daintier pattern in the wall treatment
This helps to avoid overwhelming the space while still adding interest.
🪴Incorporate natural textures like wood, rattan, or stone to add warmth and grounding elements, like the use of the table & decor in this photo
🟦 Use pops of color as a statement that complements the more neutral tones in the space - use the painting in this photo as an example of this
🌺 Repeat color tones - When mixing tones, use the same shade a few times throughout the space to create cohesiveness
Like how the flowers in the vase match the flowers in the artwork and complement the blues in the painting!
So have fun with it - and save this inspo and a guide!
July 8th - Monday
Reel: Price & Condition
COPY CAPTION BELOW:
If a home has been sitting on the market for a long time or not getting any showings, there are often two culprits....
✨ Price and Condition ✨
If you're looking to sell your home while maximizing buyer attention and offers, then two factors are incredibly important...
✨ Price and Condition ✨
If you're a buyer and looking to make the best decision possible, you're probably considering the home's...
✨ Price and Condition ✨
The price of a home and the state of its condition play an essential role in the real estate process, and the two are linked together!
The condition of a home can influence the price. And the price of the home is reflected by its condition.
That's why it's essential to work with a real estate pro when it comes to the pricing and positioning of your property as a seller and evaluating potential homes as a buyer.
So, remember - price and condition!
July 9th - Tuesday
You’ll Love Living Here
COPY CAPTION BELOW (& SEE PROMPTS):
I love talking about INSERT AREA - because there are so many incredible things about this community!
So I'm sharing a closer look at…
👉 what it's like to live here
👉 why locals love it
👉 and an overview of the housing market here
Swipe through to explore!
& if you're looking for more details or want info on homes for sale in the area, send me a message!
July 10th - Wednesday
Reel: So Far This Summer
COPY CAPTION BELOW (& SEE PROMPTS):
How's your summer going so far?
🍉😎⛱ Mine's been pretty exciting here in INSERT AREA!
Here's a little overview of what I've been up to so far this season...
But I have to say my favorite part so far has been (INSERT YOUR FAVORITE THING YOU’VE DONE THIS SEASON)! 🙌
What about you?! Do you have any summer-fun favorites I should add to my list for the rest of the summer? Let me know!
July 11th - Thursday
3 Steps for Showings
COPY CAPTION BELOW:
If you're a home buyer, there are three important steps to help make your buying process as efficient and successful as possible...
They're the steps you should take before anything else - even before you start looking at homes!
👉 Swipe through to see the three most important first steps for home buyers
I know it's tempting to dive right in, but you'll be so glad if you start with these three steps instead 🙌
So be sure to save this resource so you can be that prepared and informed home buyer -
And share with a friend who might find it helpful, too!
July 12th - Friday
Summer Featured Listing
COPY CAPTION BELOW (& SEE PROMPTS):
The kitchen, outdoor spots & spaces for relaxation in this INSERT AREA home for sale make it perfect for these summer months 🏡☀️✨
(& the rest of the year, too!) 🤩
👉 So swipe through the post to explore the details & must-see spots in this featured home.
& reach out for more details or a private showing!
📲 (INSERT YOUR PHONE)
💬 (INSERT YOUR EMAIL)
Listed by: (INSERT LISTING AGENT/BROKERAGE INFO)
Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
July 13th - Saturday
Hosting an Outdoor Movie Night
COPY CAPTION BELOW (& SEE PROMPTS):
A creative & cozy way to spend a summer night right in your own backyard?
🎥🍿🎞 Host an outdoor movie night!
Swipe through the post to get your checklist of essentials you'll need to make it happen -
Then, invite over your fellow movie lovers and enjoy!
One of my favorites to watch would be (INSERT MOVIE) - it’s great for the whole family!
Or another fun one is (INSERT MOVIE)!
Be sure to save this post for an idea when you're looking for things to do this summer 🙌
July 14th - Sunday
Explore Local Art this Summer
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
Embrace your artistic side & try something new one of these sunny summer afternoons!
🎨 I'd recommend you check out INSERT SPOT THAT FEATURES ART IN THE AREA OR A PLACE TO DO ART YOURSELF!
Here you'll find (INSERT NAME OF EXHIBIT/WHAT ART THEY HAVE HERE).
It's the perfect place to spend some time out of the summer heat and immerse yourself in creativity right here in the local community.
So pick a day this week to spend a morning or afternoon embracing your artistic side & enjoying (THE KIND OF ART YOU'LL FIND HERE) - you'll be glad you did!
Be sure to save this for later & send to a friend you think would enjoy it, too!
July 15th - Monday
Reel: POV - You move to…
COPY CAPTION BELOW:
Because if this is the lifestyle you're looking for....
✨ An INSERT ADJECTIVE atmosphere
✨ Hotspots like INSERT LOCAL HOTSPOT
✨ Delicious dining
✨ Recreation like INSERT OPTIONS ex - running trails, swimming, hiking,
✨ Views of INSERT THE VIEWS IN THE AREA ex - beautiful sunsets, mountainsides, sparkling lakes, historic downtowns
Then you'll find it all and more right here in INSERT AREA!
I'm passionate about helping people find their perfect homes here, because I know what a wonderful place it is to live!
So if you're looking for your next place to call home and are considering INSERT AREA (or you already live here and need to make a move locally 😍), I'd be honored to help you!
Send me a DM or leave a comment with any questions you may have - I love talking all things life and real estate in INSERT AREA 📩
July 16th - Tuesday
Market Update - Sales Prices
COPY CAPTION BELOW (& SEE PROMPTS):
🏡📍If this has been on your mind, you’re not alone!
It’s one of my most frequently asked questions about real estate in INSERT AREA.
So, I'm breaking down a look at what homes are selling for by area throughout the community -
👉 Swipe through to get an idea of what we’re seeing in the market
💬 And let me know in the comments - were any more or less than what you were thinking?
But do keep in mind, these are averages. If you want to see any active listings or what your home could sell for, that’s what I’m here for.
Send me a DM anytime!
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
July 17th - Wednesday
Why I love…
COPY CAPTION BELOW:
I think the best way to really get to know someone is to take a look at the things they love most...
🎉 So I'm sharing a fun look at the things I love today!
From my favorite places and people to how I love spending my time...
👉 swipe through to get to know me better!
& I'd love to hear if we share any in common - drop a comment or send me a DM with a fun fact about something you love, too!
July 18th - Thursday
Reel: Outdoor Space Upkeep
COPY CAPTION BELOW:
Keep those cozy chairs ready for reading, dining spaces ready for company, and porches free of unwanted guests…
Because you're much more likely to enjoy spending time in your outdoor spaces if they're free of dust, dirt, and pesky bugs!
🎥 Check out the video for my top tips to keep your outdoor spaces ready to enjoy...
That way, you can get the most out of your outdoor spaces this summer season!
👉 Be sure to save for later to keep these tips handy!
July 19th - Friday
Christmas in July for Homecoming
COPY CAPTION BELOW:
🎃🦃🎄🥂 If you envision yourself celebrating the season in a new home, then listen up!
July is prime time for you as a homebuyer, and here's why -
Buying a home can take anywhere from around 3 to 6 months 👀
And that timeframe is dependent on many factors!
So, let's break it down to give you an idea of what that could look like-
◾ Find the right agent & do any interviews
🟰 Estimated time: 1-2 weeks
◾ Work with a mortgage lender & get pre-approved
🟰 Estimated time: 1-2 weeks
◾ Meet with your chosen agent to discuss your plan
🟰 Estimated time: An hour or two!
◾ Browse listings online & schedule in-person tours
🟰 Estimated time: 1 week to 3 months
◾ Make an offer & negotiate
🟰 Estimated time: 1 day to 2 weeks
◾ Enter the closing process
🟰 Estimated time: 4 to 6 weeks
Now, these are just averages to give you an idea.
So, if you want to welcome trick-or-treaters, carve turkey in your new kitchen, or open gifts under the tree, the time to start the process is now!
I'd be happy to give you a better idea of what this process and timeline can look like for you! 🤳 Simply reach out to get started with the first step!
July 20th - Saturday
Find Me This Summer
COPY CAPTION BELOW (& SEE PROMPTS):
Who doesn’t love a little bit of summertime here in INSERT AREA?!
Some of my favorite things to do in the area happen during this fun-filled season -
🎉 So swipe through to see some of my summer favorites & my itinerary for where you'll likely find me!
You can use it to get some ideas for how to spend your summer days here as well!
So be sure to save for later!
July 21st - Sunday
DIY Projects with Value
COPY CAPTION BELOW:
🏡There are so many DIY home projects you could choose from if you're looking to refresh your space.
But it's smart to choose projects that could also help make your home more desirable to buyers down the line!
🙌 So if you're looking for a weekend project that can potentially bring you a greater return later, try one of these suggestions first -
◽️ A Fresh Coat of Paint - this is one of the easiest and quickest ways to transform and upgrade any space
◽️ Add Kitchen Backsplash - this one simple touch can enhance the overall look and aesthetic of your kitchen space
◽️ Update Flooring - replacing flooring in any room or exterior space to improve quality and increase functionality can be a great way to potentially increase value
◽️ Replace Light fixtures - replacing existing light fixtures with more updated or modern ones can be a one-step way to upgrade a room
◽️Add Storage Solutions - built-in storage solutions in the garage, laundry room, or kitchen, for example, can be a valuable selling point
◽️ Update your Hardware - updating worn and outdated handles on doors and cabinets can instantly update the look and feel of a space to be more modern and fresh
👉 Be sure to save for later inspo!
July 22nd - Monday
Reel: First Thing Sellers Should Know
COPY CAPTION BELOW:
It's the most important thing to keep in mind when selling your home, so it's always the first piece of advice I give to those thinking of selling...
👉 And that's to price it right from the beginning.
Because when you price it right, you're…
🏡 giving your home a competitive advantage
🏡 avoiding loss of interest from increased days on market
🏡 helping attract qualified buyers
🏡 lowering the risk of having to reduce the price later
🏡 helping give yourself leverage in negotiations
to name a few of the top reasons why your home's list price matters so much.
But finding the right strategic price for your home isn't a guessing game - it should be based on a number of factors -
Two of the biggest factors being a professional market valuation and considering the unique specs of your property.
So the best way to get that right price?
With the help of a pro who can leverage valuable tools and resources to consider all the right info for a strategic list price.
Want some insights into selling your home or have questions about what it's worth in today's market? Send me a message anytime!
July 23rd - Tuesday
Featured Testimonials
COPY CAPTION BELOW (& SEE PROMPTS):
It's stories like these that truly highlight why I love what I do 😍
I'm so honored by the kind words of my customers!
Please know that it was such a joy for me as well, working with you and helping you reach your home goals!
(OPTIONAL - INSERT INFO ABOUT THE STORY OF THE TRANSACTION THE TESTIMONIAL(S) ABOUT AND HOW YOU HELPED - example: Thank you for trusting me to get your home sold, NAME. We did it in just X days! And I'm wishing you all the best in your next chapter. OR It was an honor helping NAMES find their new dream home in INSERT AREA after they moved here from INSERT THEIR OLD CITY!)
🏡 I'm so proud to be the go-to resource for my buyers and sellers in INSERT AREA.
And if you're looking to make a move, I'd love to be that guide for you, too! Send me a DM any time 📩
July 24th - Wednesday
Moving Hacks & Tips
COPY CAPTION BELOW:
🏡 Buying that dream home, relocating to a new city, selling to start your next chapter....
Reaching that big real estate goal is so exciting!
But the actual process of packing those boxes and making the move can be stressful, daunting, and not to mention expensive...
That's why I've created this quick guide with some helpful tips to save money & make the move a bit less stressful -
👉 swipe through to check it out!
I hope it helps make the moving part a little easier so you can start enjoying your next phase!
Be sure to save this guide for later & share with a friend who could use it too!
July 25th - Thursday
Reel: You’re in the right place
COPY CAPTION BELOW (& SEE PROMPTS):
Any of these sound like you?? 🤔
Then you're in exactly the right place 🙌
Because whether you're a first-time home buyer, are looking to upgrade, or have dreams of investing in real estate....
It pays to have someone on your side who has your best interest at heart.
Someone who
📍 is a local expert in the area you're buying or selling
💻 offers a proven marketing strategy for sellers
📈 can help you make the most informed decisions - from pricing to negotiations and beyond
You need that trusted guide on your side to help make your big real estate dreams a reality.
And it makes me to proud to say that I've been that for each of my customers here in INSERT AREA.
So if you're looking for that expert to guide you through the process and get you closer to your goals, I'd be honored to be that for you, too.
Don't hesitate to reach out any time with any questions or to get started making moves toward your goals!
July 26th - Friday
Mini Neighborhood Guide
COPY CAPTION BELOW (& SEE PROMPTS):
You have some great spots to choose from in INSERT AREA if you're looking for your next home!
And three of the biggest factors to consider when deciding which is right for you are -
🙌 The lifestyle in the area
📍 The location
🏡 And the pricepoint for real estate
So I'm breaking down the areas based on these three factors to help you narrow down the one that might be your perfect next home!
(Plus, I'm sharing a look at my personal favorite 😁)
So swipe through to check it out! 👉 And if you want to take a look at listings or more specific marketing info in any of these areas, send me a message!
July 27th - Saturday
My Productivity Zone
COPY CAPTION BELOW:
📝🎧✅ To be most efficient and effective, the details of your work setup are so important.
What do you need to get 'in the zone' when it comes to work?
I know I have my must-haves 👉 swipe to check it out!
From the location to what I'm listening to and more, I definitely have my favorites.
What about you? Are there any work must-haves you recommend that I should add to my list? I'd love to hear! 💬
July 28th - Sunday
Summer Mantel Decor
COPY CAPTION BELOW:
There’s something special about a beautiful fireplace with stockings hung from the mantle or surrounded by pumpkins...
But how do you style that same fireplace in the warmer months?
Here are some tips to try out -
🕯 Candles and Lanterns - use these in the fireplace and on the mantle to create that same glow of warmth and light without the heat
🐚 Summer accents - add decor elements that highlight the season, such as a coastal theme (you don’t need to be near the water to give it a try!)
☀️ A seasonal color palette - choose decor pieces in a summery color scheme - such as light blues, yellows, or oranges
🧺 Bring in nature - choose decor elements that reflect nature - such as greenery or pieces with natural elements like a woven basket filled with lightweight linens next to your fireplace
The fireplace in this photo is styled perfectly for summer and is an awesome example 🙌
So give it a try! Save or send to a friend who may be looking for some summer decor inspo -
July 29th - Monday
Want to sell your home?
COPY CAPTION BELOW:
It's a question I get a lot...
🏡 "What's the smartest first step if you're thinking of selling?"
And the answer is -
✔️📍 Find the right local expert to get it sold
Your real estate pro should...
📈 Make sure you price it right based on a number of factors
📍 Be a local expert in the market you're selling in
💻 Use a proven marketing strategy to reach the most qualified buyers
🤝 Have a network of pros to help each step of the way
✅ Be an expert in negotiation
💬 Have a communication plan to keep you updated throughout the process
I'm proud to be that local expert right here in INSERT AREA who offers these needed services to each of my sellers!
So if you're looking for someone to help get your home sold, or you're simply curious what the local market might look like right now, please don't hesitate to reach out!
July 30th - Tuesday
My Agent Brand
Option 1
Option 2
COPY CAPTION BELOW:
When it comes to...
◽️ How I run my business
◽️ What my customers experience when working with me
◽️ What I put my focus on
◽️ And where my values lie…
My agent brand is the summary of it all!
It's truly the definition of who I am - and this look at my agent brand shows you just that.
And I'm so proud of it!
So if you're looking for a local real estate expert to help you make your next move or simply answer your questions about the market - know that I am here for you!
And this is the kind of experience you can expect when working with me 🙂
July 31th - Wednesday
Dream Home Out of Budget
COPY CAPTION BELOW:
📈🏡💰 Real estate is a long-term investment and can create opportunities over time.
So if your ultimate dream home is out of reach today, it’s ok!
The home you buy today can be used to help you upgrade into your next.
Knowing this, keep these strategies in mind -
⚪ When you buy your ‘right now’ home, take into consideration the location of the home as one of the most important selling points. It's the one thing you can't change later!
And the desirability of an area can influence how much it sells for in the future.
⚪ Over time and as you're able, you can make value-increasing improvements to the home you're in.
This may look like a kitchen or bathroom remodel or be smaller upgrades over time that make your home more desirable to future buyers.
⚪ Real estate typically appreciates in value over time. So, by simply owning real estate you could be increasing your future wealth.
When buying a home, be sure too look at the market trends for the home values in the area to see how they’ve historically increased.
Then, once your home has appreciated in value, you can use this equity to upgrade to your next home.
Just because a home might not be your “dream home” doesn’t mean it can’t be a “dream investment” in your future!
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