October 2024 - Social Media Content
Welcome to This Month’s Social Plan!
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Step 1:
Open Your Social Templates & Reels in Canva
Click the buttons below to edit your social posts and to download your content in Canva.
Step 2:
Download Your Content Calendar
Your Monthly Plan
Get organized and stay on track with this overview of your social media content schedule! Print it out, hang it up, or keep it on your desk for easy reference & a reminder of your schedule!
Step 3:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
You can share the post on the day suggested or customize your own plan. To make scheduling & sharing even easier, our favorite scheduling tool is Later. Try it for free here.
October 1st - Tuesday
Reel: Warm Welcome for Fall
COPY CAPTION BELOW:
Whether it's to welcome guests warmly or simply for you to enjoy, set the tone for the season with a warm fall vibe to your home 🍂😍
Here's your inspo to make your first impression extra inviting with a thoughtfully decorated front porch or entrance this fall 🙌
These are a few simple ways to do it:
🎃 Line your steps, walkway, or front door with pumpkins or lanterns for a festive touch
🎃 Add a seasonal wreath or festive door decor
🎃 Layer in cozy textures with a seasonal welcome mat or outdoor rug
🎃 Use string lights or candles to create a soft, inviting glow
🎃 Incorporate potted mums or fall flowers for a pop of color
These little touches can transform your porch into a welcoming space that feels cozy and ready for the season!
🍁 Be sure to save as inspo or share with a friend who has the perfect front porch for fall!
October 2nd - Wedenesday
Strategy To Sell
COPY CAPTION BELOW:
As a seller, of course, you want to get top dollar for your home!
With the recent changes in the industry, you have the option to -
🔑 Option 1: Offer to pay the buyer’s agent fee
This was how it was frequently done in the past, with the seller paying a 6% listing fee. From that 6%, typically half of that fee went to the buyer’s agent and half to the seller’s agent.
🔑 Option 2: Offer to pay the buyer’s agent fee during negotiations
🔑 Option 3: Require the buyer to pay the buyer’s agent fee directly
At face value, option 3 might seem like it’s the best for you.
However, options 1 & 2 come with significant benefits!
Many buyers might not have the additional cash available to pay for the buyer’s agent fee directly (since it cannot be part of the mortgage).
This could limit your pool of buyers.
So, by offering a buyer’s agent fee, you could attract more buyers who are serious about buying your home.
This could even lead to more showings, higher offers, and a potentially faster sale!
But let’s talk about it further and run the numbers.
Reach out anytime to discuss this in more depth and which option is right for you when selling 📲 ✅
October 3rd - Thursday
Reel: Fall Fun Under $25
COPY CAPTION BELOW (& SEE PROMPTS(:
🙌🍂✨Because fall fun doesn't have to be expensive!
👉 Check out these local spots you can enjoy for under $25 this season
They're fun for all ages and are the perfect way to spend a festive afternoon enjoying our local community.
(OPTIONAL - ADD MORE DETAILS AND INFO ABOUT THE EVENTS AND ACTIVITIES YOU’RE HIGHLIGHTING ON YOUR VIDEO)
🍁 Be sure to save this list for when you're looking for something to do this season & share with a friend who would love it too!
October 4th - Friday
Fall Featured Listings
COPY CAPTION BELOW (& SEE PROMPTS):
Can you picture spending the holiday season here in this INSERT AREA home?
🎁🎃🥂Whether you're hosting fall gatherings or simply enjoying the changing seasons, this home offers some perfect features like its (INSERT WHAT - examples: a stunning fireplace, a spacious kitchen, a cozy front porch)
It also offers some noteworthy features to enjoy year-round! Such as it's (INSERT WHAT - examples: spacious backyard, welcoming living spacious, luxurious main bedroom)
👉 So swipe through to explore all the details of this must-see home -
It's complete with
📍 X beds
📍 X baths
📍 XXXX sqft
and located at INSERT ADDRESS
Want a private tour or more details?
🏡 Reach out anytime - INSERT CONTACT INFO
*Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
October 5th - Saturday
You’re Just an Agent
COPY CAPTION BELOW:
While I love being a real estate agent - that title just doesn't tell the whole story!
There's much more to me (and my job) that goes beyond the real estate transaction itself.
Because these elements of who I am come together and allow me to best serve each of my unique customers.
So I'm proud to share who I am and to be here for those who are looking for a trusted pro who will also be your biggest advocate.
If that's you, know that I'm here for you anytime.
October 6th - Sunday
Savoring Seasonal Simplicity
COPY CAPTION BELOW:
✨ Because sometimes, less really is more ✨
If you're not looking to completely transform your home for every season, you can still get that festive feel without the overwhelm.
Instead, choose a few well-placed decor pieces that add charm without clutter, like -
🍂 a statement wreath
🍂 a cozy seasonal throw
🍂 scented candles for ambience
🍂 table settings in fall shades
🍂 neutral or seasonal kitchen towels
🍂 natural touches like dried florals or pinecones
These minimal touches and easy switches in your home can help bring in the warmth of fall simply and easily.
So if this is the fall atmosphere you're looking to create, be sure to save this inspo.
October 7th - Monday
Hacks I Say No To
COPY CAPTION BELOW:
I've seen firsthand how these 'hacks' can lead to costly mistakes.
Instead, I recommend a thoughtful, well-planned approach to your home journey.
One that -
🏡 is a custom plan based on your unique home goals
🏡 prioritizes results, not a quick fix
🏡 is backed by the trust and expertise of a local real estate pro who has your best interest at heart -
So don't take the shortcut or one-size-fits-all approach for your real estate transaction.
A milestone this important and an investment this big deserves care, expertise, and the right plan for success.
So be sure to save this post as a reminder when you're ready to make a move.
And if you have any questions about the process, I'm here to help!
October 8th - Tuesday
Local Holiday Guide
Tip: I know this post has a lot of info for you to include. That's because we're going to keep using it throughout the year and referring back to it. We're also going to use it as a way to grow your list and engage your sphere! So, take a little time and fill it in now, and watch the training - "Marketing to Your Sphere During the Holidays," where I cover this more and how we'll be repurposing it as a printable version! Click here to access the printable version.
COPY CAPTION BELOW (& SEE PROMPTS):
🎃🎁🎉 It's the holiday season here in (INSERT AREA)!
And here’s your front-row seat to it with the 2024 Local Holiday Guide!
Inside you’ll find -
🗓️ All these best seasonal events
🥳 Insider tips to make the most of the season
✨ Ideas for you to enjoy our local area from October all the way to January!
Swipe through the post to explore the best of the season locally - and be sure to save this ultimate list!
Want a copy of this guide to easily come back to?
There’s a printable version you can have!
💬 Comment HOLIDAY, and you’ll get it in your DMs!
October 9th - Wednesday
Reel: If You Like This
COPY CAPTION BELOW (& SEE PROMPTS):
👉 Does this sound like you?!
If you're into -
(LIST OUT THE THINGS YOU LOVE AND THE THINGS YOU LIKE TO POST ABOUT ON YOUR SOCIAL ACCOUNT)
🤩 Then you were meant to see this post!
Follow along @(INSERTUSERNAME) for all the good stuff!
And send me a message or comment below to let me know which of these interests we share!
I’d be happy to follow you back as well!
October 10th - Thursday
Ready To Make The Move
COPY CAPTION BELOW (& SEE PROMPTS):
🏡 Making a move is a big step... but it's also the start of an exciting new chapter!
So if (INSERT AREA) is calling your name, you don't have to go it alone -
✅ I'm proud to specialize in helping buyers relocate here.
From finding the right community, navigating the local market, and handling all the little details of the big move.
📍 It pays to have a local expert on your side.
I’ve (DESCRIBE YOUR EXPERIENCE IN THE LOCAL AREA. ARE YOU A LOCAL? WORKED THE MARKET FOR A WHILE?)
So, before you turn to Google about moving to (INSERT AREA), let a local give you the true scoop!
And if you’re not in the area, I’d be happy to share all those insights over a video call!
📱 Send me a DM to hear about my top tips for relocating here and what to know about the market. Or reach out at (INSERT EMAIL/PHONE).
October 11th - Friday
The Value Equation
COPY CAPTION BELOW:
📈🗝️ If you’re wondering how property values in (INSERT AREA) look in today’s dynamic real estate market, you’re not alone!
Home prices are always on the move.
But understanding the factors behind these changes can give you an advantage whether you're thinking of selling, buying, or simply staying informed.
Right now, for (INSERT AREA), we’re seeing -
🏠 An (INSERT AVERAGE OR MEDIAN) home value of (INSERT)
🏠 In the last (INSERT TIME FRAME), the average home sold for (INSERT PRICE)
🏠 Equity has increased on average (X%) since (INSERT WHEN)
And this local data can be influenced by local market conditions and even industry changes such as -
⚪ Inventory levels: whether there are more or fewer homes for sale
⚪ Mortgage rates: interest rates play a key role in affordability
⚪ Area demand: it’s true what they say about real estate and location!
⚪ Economic factors: the economy can influence both buyer and seller decisions
⚪ Area improvements: new developments and local amenities can attract more buyers
⚪ Overall market trends: outside influences can impact the local market as well
Right now, owning real estate in (INSERT AREA) has its advantages as values have historically appreciated.
But if you’re looking for more info on this or the trends for another market, please reach out! We can dive into this further with you.
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
October 12th - Saturday
Reel: YouTube Hack
COPY CAPTION BELOW:
🍂🍁 Add a little extra spice to your home decor using any TV!
👉 Check out the video for the easy seasonal decor hack I've been loving lately.
Because you can still get the sought-after look without having to splurge on new tech.
It's a simple way to create a cozy atmosphere using what you already have in your space!
📌 So give it a try, and share in the comments if you knew about this one!
October 13th - Sunday
I Can’t Start A Day Without
COPY CAPTION BELOW:
☀️ Do you have a special routine to start your day off right?
There are three key things that help me kick off my day ✅🏡
👉 Swipe through for a look at some of my must-haves!
This is how I get myself into the right mindset, am up to date on the latest for my customers, and stay on the right track 🙌
And I'd love to hear about your must-haves if you have any tips or tricks I should add to my routine! Let me know -
October 14th - Monday
Homefield Advantage
COPY CAPTION BELOW:
When it comes to selling your home, having a local expert on your side is like having a quarterback who can call the perfect play 🏈
Here's why having the right local agent can give you a key advantage when selling your home-
📈 The right market knowledge - They understand local trends and can set the right competitive price for ROI and to attract buyers.
⭐️ Local buyer insight - They know what local buyers are looking for and can highlight the home and its community's best features accordingly.
📣 Effective marketing strategies - They can implement targeted marketing that resonates with the community and boosts visibility.
🏘 Strong network connections - They likely have established relationships with other needed industry professionals to streamline the entire selling process.
So if you're thinking of selling this fall, I'd love to be that trusted local pro for you.
I'm here to answer any questions you may have about the latest in the local market or what selling your home might look like!
October 15th - Tuesday
Reel: Autumn Rate Watch
COPY CAPTION BELOW (& SEE PROMPTS):
Mortgage rates are down!
We’re seeing the 30-yr fixed rate at (% INSERT) as of (INSERT DATE).
The Chief Economist for the National Association of REALTORS® shared that,
“Due to the already low mortgage rates compared to spring, the purchasing power for home buyers has been lifted by around $50,000 for those with a $2,000 monthly mortgage payment budget.
Consumers who were priced out due to earlier higher mortgage rates could now be back in the market.”
This is big news for buyers!
As your rate can impact both the overall amount of home you qualify for along with what you’re monthly payment looks like.
So, if you’ve been thinking about whether this fall is the right time to make a move, today’s lower interest rates are something to consider.
But keep in mind 👉 the exact interest rate you’ll get for your mortgage is dependent on your personal finances and factors.
To get a better idea of what that could be and what type of home you can get, let’s talk!
Right now could be an opportunity to take advantage of (INSERT AREA’S) real estate market.
* Note - the source of interest rates shared came from (INSERT SOURCE)
October 16th - Wednesday
Hello & Welcome
COPY CAPTION BELOW (& SEE PROMPTS):
👋 Hey there!
If we haven't had a chance to meet or work together yet, welcome!
I might be a real estate agent in (INSERT AREA), but did you know that I’m also (INSERT A PERSONAL FACT ABOUT YOURSELF)?
So, swipe through to learn a little bit about me in and out of real estate ➡️ ➡️ ➡️
And whether you're looking for help with real estate, have a question about life in the area, or share a common interest, I’m happy that this post found its way to you today!
October 17th - Thursday
Holiday Decor When Listing
Option 1
Option 2
COPY CAPTION BELOW:
🎃🎄🎁 While holiday decor can add warmth and coziness during showings or open houses (a great element to leverage if listing this time of year!)
📸 I'd recommend you leave those decorations out of your listing photos.
Why?
Having seasonal elements can time-stamp your listing in a way that could be harmful later on.
👉 For example, if you list during the holidays and your home is still on the market in the new year, those holiday decorations can leave potential buyers wondering why it hasn’t sold yet.
To keep your home looking timeless and appealing to buyers, save those festive touches for in-person viewings and let those listing photos be season-neutral to let your home shine online no matter the season. 🙌
October 18th - Friday
Reel: Fresh Start in a New Home
COPY CAPTION BELOW (& SEE PROMPTS):
If change has been on your mind, the fall season might be just the right time to make it happen.
🍁 Whether you've outgrown your current space
🍁 Are searching for a community that better fits your lifestyle
🍁 Or are simply looking for a fresh start
The fall season of new beginnings can bring about the perfect inspiration to reflect on where you are and where you're hoping to be.
🏡🍂So if a new home or a move is on your radar this fall, know that I'm here to help you explore the options that feel right for you.
I can help answer any questions you may have, share a look at the latest in the market, or talk about first steps anytime.
Simply send me a DM or reach out at (INSERT CONTACT INFO)
October 19th - Saturday
Historic Charm in INSERT AREA
COPY CAPTION BELOW(& SEE PROMPTS):
Tip - use the images provided or replace with local photos of historic areas/homes
There's nothing quite like a historic home - rich with character, unique architecture, and timeless details.
A home with a story to tell that's one-of-a-kind ✨🏡
& owning a historic home allows you to be a part of that story & the history of the town you live in.
(INSERT AREA) offers a number of areas with the opportunity to buy a historic home!
👉 Swipe through the post to explore them!
And if you're interested in learning more or seeing some historic homes that may be available in the area, let's connect!
October 20th - Sunday
Fall Color Palette
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
This fall, try drawing inspo from nature's color palette when choosing your home decor for the season.
These earthy tones would include shades like
◽️ warm browns
◽️ tans and beiges
◽️ deep oranges
◽️ rich greens
◽️ and golden yellows
These shades can be calming and subtly bring the beauty of the season into your home.
🍂Bring these shades in using throw pillows, potted plants, woven blankets, accent decor pieces, or candles, for example.
It will help create a naturally warm and inviting atmosphere subtly and tastefully.
✨ Loving this inspo? Be sure to save it for later -
October 21st - Monday
Reels: Homebuying Ins & Outs
COPY CAPTION BELOW:
📣 If buying a home is on your radar - this is for you.
Because there are so many steps and pieces to the process when it comes to buying.
🙌 And the most important thing you can do is make sure you're informed and empowered going into the buying journey.
So be sure to save this list as a reminder of
📌 what you should expect from the process
📌 what you should prioritize
📌 and what you should look for in the real estate pro helping you
And don't let yourself get caught up in any of these 'outs!'
And if you're looking for a pro to help you make those 'ins' your reality when buying, let's connect!
October 22nd - Tuesday
If you asked me about this area
COPY CAPTION BELOW (& SEE PROMPTS):
👀🏘 Curious about (INSERT AREA)? I've got the inside scoop!🙌
Swipe through for a look closer look at
✨ what the area's known for
🤩 what locals love most about living here
🏡 and what the homes are like
Personally, my favorite thing about the area is (INSERT WHAT YOU LOVE MOST)
It's a loved hometown for a reason!
Want more info on the area or what homes may be on the market? Reach out anytime!
October 23rd - Wednesday
From Browsing to Buying
COPY CAPTION BELOW (& SEE PROMPTS):
Let’s start with the exciting part…
🎉🏠 Congrats on your journey to homeownership! 🏠🎉
While right now it might feel a ways off, it’s still possible and something to look forward to!
But I understand how you might feel overwhelmed about where to begin and how to make it a reality for you.
The thing is, every buyer needs their own timeline and homebuying plan. No two journies are exactly the same.
You might need to save up, improve your credit, or get your circumstances in order.
But the one thing I know works for ALL my buyers is having a homebuying plan that’s tailored to them.
And that’s what I’d be happy to do for you. 🤓 We can sit down over coffee and talk about what it would look like for you to become a homeowner.
You’ll walk away with a better idea of the next steps and your timeline, as well as a confident plan for buying a home!
And this conversation can happen at any time, whether you think you’re ready to buy now or in a few years. It pays to talk early!
👉📲 To get started - reach out at (INSERT CONTACT INFO) to schedule your home buyer’s consultation.
Because I cannot wait for you to be the homeowner you envision!
October 24th - Thursday
Nightmare on Selling Street
Option 1
Option 2
COPY CAPTION BELOW:
You know the home we’re talking about, right?
That one that got the shiny for sale sign in its yard…but then it lingered on the market 👻
Here’s the reality… homes don’t spook buyers for no reason! 👀
Sometimes, it comes down to a few common reasons like -
😱 Price Frights 😱
Overpricing can haunt your listing. Buyers are savvy, and if a home is priced too high, they might pass it by without a second glance.
👻 Phantom Marketing 👻
Even the best homes can sit if they aren't marketed properly. Without a strategic online presence and complete marketing plan, your home might be a well-kept secret
🏚 Condition Creep 🏚
Homes in top condition attract top-dollar offers. Simple fixes like fresh paint, updated fixtures, or cosmetic repairs can turn the ‘scary’ into ‘stunning.’
🦴 Skeletons in the Strategy 🦴
The right agent can be the difference between a quick sale and a lingering listing.
If a listing agent isn’t proactive, knowledgeable about the local market, or utilizing the right tools, the home can sit on the market.
So, if you’re selling, be sure to avoid these spooky mistakes this Halloween and all year long!
October 25th - Friday
Reel: Pairing For Fall
COPY CAPTION BELOW:
If you have a neutral couch like this one, you've already set the stage for the perfect fall refresh! 🍁
It's the ideal backdrop to layer in the season's colors – think cozy throw pillows, textured blankets, or even swapping out a rug or curtains.
👉 Check out some inspired color choices to pair with a camel leather couch here in this video.
Use any of these to warm up your space and make it feel just right for fall.
✨ Be sure to save for your decor inspo this season & share in the comments if you’d make a couch choice like this one!
October 26th - Saturday
It’s Time for Halloween
Option 1
Option 2
COPY CAPTION BELOW:
🎃 🍂 There's always lots of fun to be had here in INSERT AREA this time of year!
And you can tell it's time for Halloween around here when...
👻 The decorations pop up at INSERT PLACE TO SEE FUN HALLOWEEN DECORATIONS
👻 The INSERT LOCAL HALLOWEEN/FALL EVENT NAME is happening at INSERT WHERE - this year it's on INSERT DATE!
👻The trick-or-treat candy and fun Halloween costumes hit the store shelves
👻 And INSERT LOCAL BUSINESS starts offering their FALL/HALLOWEEN SPECIAL OR TREAT!
What's your favorite way to enjoy the Halloween fun locally?
My personal favorite is the INSERT WHAT -
✨ Hope you have a very Happy Halloween! ✨
October 27th - Sunday
Autumn Aromatheraphy
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
🍂🕯☕️👀 Ever notice how a new scent in your home can completely change the vibe?
That's because filling your home with scents of the season isn't just cozy - it can actually lift your mood!
So for this fall, whether it's fresh cinnamon and apple simmering on the stove…
Or when you're lighting a new warm vanilla or pumpkin spice candle…
😍 You're bringing in feelings of comfort and nostalgia this season to create a calming atmosphere and an inviting, festive space!
So here's your reminder to be sure to bring in your favorite scents of the season as part of your home decor this fall ✨
October 28th - Monday
Ways I Can Help You
COPY CAPTION BELOW (& SEE PROMPTS):
It goes far beyond simply showing you homes for sale 🏡🙌
From start to finish, it's my overall job to help you
✅ navigate the process
✅ make the right decisions for your biggest investment
✅ and keep the process as seamless as possible
being by your side through each detailed step along the way
And this list is just a glance at what that looks like ✨
So whether you're buying your first home or ready to move into your next chapter, I'm here for you to make your goals happen.
Have questions about the buying process or what to chat about your specific needs?
Reach out anytime - (INSERT CONTACT INFO)
October 29th - Tuesday
Autumn Classics
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
Some popcorn, festive treats & your favorite seasonal movie or TV show sounds like the perfect way to spend a fall evening 😍🍿
Here are some favorite classics to add to your list for a cozy night in -
🍂 (INSERT YOUR FAVORITE TV SHOW OR MOVIE TO SHARE AND WHY YOU LOVE IT)
🍂 Hocus Pocus
🍂 It's the Great Pumpkin Charlie Brown
🍂 Gilmore Girls
🍂 A Nancy Meyers Movie - known for the warm & cozy vibes!
So be sure to save this list for ideas of how you spend your next cozy fall evening at home!
One of these classics + your favorite fall treats and cozy blanket - you can't go wrong!
October 30th - Wednesday
Does This Sound Like You?
COPY CAPTION BELOW (& SEE PROMPTS):
Tip - you can find the local buyer’s guide in your templates!
Picture this - we meet up at (INSERT YOUR FAVORITE PLACE TO MEET BUYERS LIKE A LOCAL COFFEE SHOP).
It’s my favorite place to kick off the conversation about buying a home!
☕ I’ll order the (INSERT WHAT YOU LIKE TO ORDER), and I’ll treat you to whatever your favorite cup is as well!
I’ll also bring the latest edition of my Local Buyer’s Guide, and we’ll chat all about what buying a home can look like for you.
For you, all you need to bring is any questions you might have, and I’ll answer them!
We’ll go over it all, from the process to the buyer agreement and what to expect moving forward.
But when you work with me, know this - your home buyer’s consultation isn’t some uncomfortable meeting.
It’s a welcoming conversation designed to be the best first step when buying a home.
So, let me know when you want to make this happen. Send me a DM or reach out at (INSERT EMAIL/PHONE) to schedule yours!
October 31th - Thursday
Crystal Ball of Candy
COPY CAPTION BELOW:
👻🎃✨ Happy Halloween! 👻🎃✨
To celebrate today, here's a fun play on the candy you'll be handing out to your trick-or-treaters...
and what it says about you & your home 😉🏡
👉 so swipe through to find your candy of choice!
Is it fitting for your home style?! Let me know in the comments!
Wishing you a fun-filled Halloween 🙌
Please note: It's your responsibility to review each post and caption and make any necessary edits before sharing to ensure there are no potential compliance issues and that the information shared is accurate or applicable to your unique market.