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The exact headlines "The 6% commission on buying or selling a home is gone," and "Realtors settlement to lower home sale costs," have been shared by major news outlets. There's a lot of misinformation out there that your sphere and customers are seeing.
With the proposed NAR settlement set to take effect in July, now's the time to be proactive. Be sure you're aware of exactly how these changes will impact your customers and your processes as an agent. That way, you can confidently serve your customers and show up as a trusted resource.
To help with this, we're making sure to talk to our agents about (INSERT YOUR OPINIONS OR BROKER INSIGHTS ON THE DISCUSSIONS YOU'RE HAVING IN THE OFFICE AND WITH YOUR AGENTS RIGHT NOW).
We're also sharing these trainings with our team - (INSERT ANY TRAININGS YOU'RE DOING OR SHARING WITH YOUR TEAM. YOU CAN ALSO INCLUDE THE MARKETING SUITE'S TRAINING - "Industry Changes & Your Marketing: How to authentically build trust while providing value). If you'd like to attend any, please let us know.
We often talk about building relationships, customer education, and sharing your value. Take this as an opportunity to focus on these through your interactions, social posts, and marketing in general.
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