April 2024 - Brokerage Newsletter

Welcome to your April Brokerage Newsletter - the content is full of marketing tips, industry insights, and ways to highlight what’s happening at your brokerage!

Suggested Subject Line: 📣 Industry Headlines & Succeeding in Today’s Market -

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"The Agent Soar Series"

Your monthly spark of motivation and modern tips
to soar in today's and tomorrow's markets

 Creating Your Own Opportunities

You can't head on social or tune into the media without seeing posts about the real estate industry right now.

While there are changes happening in the industry, we can't deny that there are opportunities as well—opportunities for you to strengthen relationships, dial in on your business, and be a local leader in the industry.

So, please enjoy this month's issue, where we're talking about the latest in the industry, valuable exercises, and ways to get inspired.

The exact headlines "The 6% commission on buying or selling a home is gone," and "Realtors settlement to lower home sale costs," have been shared by major news outlets. There's a lot of misinformation out there that your sphere and customers are seeing.

With the proposed NAR settlement set to take effect in July, now's the time to be proactive. Be sure you're aware of exactly how these changes will impact your customers and your processes as an agent. That way, you can confidently serve your customers and show up as a trusted resource.

To help with this, we're making sure to talk to our agents about (INSERT YOUR OPINIONS OR BROKER INSIGHTS ON THE DISCUSSIONS YOU'RE HAVING IN THE OFFICE AND WITH YOUR AGENTS RIGHT NOW).

We're also sharing these trainings with our team - (INSERT ANY TRAININGS YOU'RE DOING OR SHARING WITH YOUR TEAM. YOU CAN ALSO INCLUDE THE MARKETING SUITE'S TRAINING - "Industry Changes & Your Marketing: How to authentically build trust while providing value). If you'd like to attend any, please let us know.

We often talk about building relationships, customer education, and sharing your value. Take this as an opportunity to focus on these through your interactions, social posts, and marketing in general.

Q1 is over! So now's the time to check in with yourself. How are things going with your goals & business?

We recommend you schedule a quick (but necessary!) review to determine whether you need to make any changes to your plans.

To prep, gather together any goals + business and marketing plans you created for the year.

Get together the details on your transactions so far, activity in your pipeline, and a list of the marketing and business-building efforts you've been doing.

It's not just about looking at the number of homes you've sold or the dollar volume so far. It's about evaluating your entire approach to see what's working and what's not.

Can you be doing more of something that's working? Do you need to pivot on something that's not? Is there a new opportunity you want to include? By reviewing your progress so far and your activities, you're not just determining if you're on track...you're ensuring that you stay on track!

So take this as a sign to set aside an hour for this exercise. If you're not on our team, that's ok! Reply back, and we'd be happy to do a business review with you to help you reach your goals!

To succeed in today's market and to better serve your buyers and sellers, ongoing trainings are essential.

From motivation to actionable plans, the right training can not only grow your business but also transform your life. Our training philosophy focuses on supporting our agents in reaching their goals with innovative approaches and personalized support.

In today's market, some of our agents’ favorite trainings are...

(INSERT TRAINING NAME)
(INSERT A BRIEF DESCRIPTION OF WHAT THE TRAINING IS AND WHAT THE BIG TAKEAWAYS ARE A RECRUIT WOULD VALUE)

(INSERT TRAINING NAME)
(INSERT A BRIEF DESCRIPTION OF WHAT THE TRAINING IS AND WHAT THE BIG TAKEAWAYS ARE A RECRUIT WOULD VALUE)

(INSERT TRAINING NAME)
(INSERT A BRIEF DESCRIPTION OF WHAT THE TRAINING IS AND WHAT THE BIG TAKEAWAYS ARE A RECRUIT WOULD VALUE)

We're also proud to feature trainings from leaders in the industry such as (HIGHLIGHT ANY OF YOUR ON-STAFF TRAINERS OR SPEAKERS YOU WORK WITH).

Trainings don't just expand your mind & sharpen your skills....they also motivate and inspire you! Our goal is that you walk away from one of our trainings knowing not just how to take action but excited to implement what you learned.

So, we'd love to welcome you and collaborate as we come together to excel. Reply and let us know you're interested in our trainings, and we'll send you the details of our upcoming live and virtual events!

Ready for your own success story?

Reply back to this email or reach out at (INSERT PHONE) to learn more about our team. 

We believe in supporting you with a collaborative culture and the resources you need to excel in today's market.  So, reach out to us whenever you're ready for more ways we can help -  
  • Book a Business Planning Coaching Session
  • View our Exclusive Marketing Tools
  • Preview Our Agent Success Plan
  • Or simply chat more over coffee about the industry, market, and marketing! 
We look forward to welcoming you to #TeamERA!
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May 2024 - Brokerage Newsletter

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March 2024 - Brokerage Newsletter