Welcome to your May Brokerage Newsletter - the content is full of marketing tips, industry insights, and ways to highlight what’s happening at your brokerage!

Suggested Subject Line: Are you evolving your way in today’s market? 👀

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"The Agent Soar Series"

Your monthly spark of motivation and modern tips
to soar in today's and tomorrow's markets

Evolving Your Way

The industry is constantly changing and how you evolve alongside it can be pivotal to your business and even happiness.

So, this month we’re focusing on generating listing opportunities by prospecting for sellers using more modern marketing ideas. We’re also discussing the answers to some questions you should be considering to determine if where you’re currently at will empower you to reach where you want to be. So, let’s dive in -

Geographic farming doesn’t just mean postcards and more traditional methods!

In fact, the principles and best practices of this proven approach can be amplified when we give it a modern spin. So try one of these ideas to attract sellers -

Idea 1 - Create a series of reels or short-form videos focusing solely on selling in your targeted area.

You can offer tips on selling for top dollar, share market activity, and provide a behind-the-scenes look at how you market and sell homes in the area.

Idea 2 - Leverage a local lead magnet to encourage sellers to connect with you while providing value that's far from your standard "request a CMA."

You could create a guide for “10 Tips to Get Top Dollar when Selling in XYZ area” or share your Listing Marketing Plan and how it works for local sellers.

Idea 3 - Share social posts specifically about the area and lifestyle. One of our favorite posts is the “Insider Guide to XYZ Area” and one we provide for our agents each month as a template.

While these types of posts work for buyers, they also establish you as the local expert. Which helps you attract sellers.

Geographic farming doesn't have to be door-knocking or sending postcards. You might not have ever thought that video or Instagram Reels could be used for farming, but by tapping into what's trending today, you can see success from a proven strategy.

This section is optional. Delete this text section and image above if you don't want to include.

How To Use: Share any thoughts or insights on what's currently going on in the industry. What are you sharing with your agents right now? You can also use this space for general advice for agents, a look at current trends, market updates, etc that you feel is important to share.

Why should I join the team? Will I really grow and reach my goals? What’s the culture like?

These are all questions we hear from agents before they join our team.

And if you’re thinking about making a move, let’s take a look at some of the top Q&As you should ask any brokerage you're considering and what our answers are -

Q: What’s your track record in the market and reputation?
A: We’ve been in (INSERT AREA) since (INSERT WHEN). We’re also proud to be (INSERT RANKING IN THE MARKET, NATION, OR AN AWARD TO FEATURE TO DEMONSTRATE EXCELLENCE).
Q: What kind of support will I have access to?
A: To help you with all aspects of your business our team is there to assist you. You’ll find when you join our team you’ll be working with a variety of dedicated staff including -(INSERT ROLES - EXAMPLES - LEADERSHIP, OFFICE COORDINATORS, NON-COMPETING BROKER, TCS, MARKETING, ETC)
Q: Is culture and community involvement important to you?
A: Who we are as a brokerage directly ties back to how we come together as a team and to support our communities. We’re actively involved with (INSERT ORGANIZATIONS OR EVENTS YOU GIVE BACK TO). We also foster a culture of collaboration through (INSERT TEAM BUILDING EVENTS OR EVEN A CORE VALUE STATEMENT).

Q: What tech and marketing tools do you provide?
A: Our tech and marketing stack is there to empower you to reach your goals and streamline your business. Some of our agents’ favorites are (INSERT FEATURED TECH SUCH AS MOXI, THE MARKETING SUITE, LEVERAGE, ETC).
Q: Is the onboarding process overwhelming?
A: Making the switch to a new brokerage can include many moving pieces. That’s where our team comes in to keep track of it all so you can focus on your customers and leverage new resources in a structured way.
Q: Are there any opportunities offered to help agents?
A: Absolutely! Our goal is to provide you with what you need to succeed. To do so we have, (INSERT ANY LEAD PROGRAMS, TRAININGS, OR SPECIALTY TEAMS THEY MIGHT HAVE ACCESS TO LIKE A RELO TEAM)

But the biggest question of all is whether or not #TeamERA is right for you and that’s a conversation we’d love to have in person.

Could this be an opportunity for you?

Reply back to this email or reach out at (INSERT PHONE) to learn more about our team.

We believe in supporting you with a collaborative culture and the resources you need to excel in today's market. So, reach out to us whenever you're ready for more ways we can help -