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Ever feel overwhelmed or uninspired by social? You're not alone!
So, here's a week of strategically crafted posts designed to engage your sphere and attract new buyers and sellers - all while elevating your personal brand. So, give it a try for yourself -
Monday: Stop Their Scroll With a 'Hello'
- What to Share: Kick off the week with a post that highlights you, both professionally and personally. Share a few details about your journey in real estate and something personal to connect.
- Why it Works: People want to get to know you, and sharing personal insights helps build a human connection and trust.
- Bonus Tip: Hop on a short-form video trend for a creative way to introduce yourself in a modern way that's more fun and less salesy.
Tuesday: Take a Personalized Property Tour
- What to Share: Tap into the sharability and interest a beautiful home inspires by giving a tour of an active listing, sold home, or new construction model.
- Why it Works: Local real estate content captures attention, appealing to both buyers and sellers, and can expand your reach.
- Bonus Tip: Easily have short-form by requesting that your photographer include short (under 15-second) vertical clips along with any traditional video and photos.
Wednesday: Provide Context on The Market
- What to Share: Post a carousel explaining what current market conditions mean for buyers, sellers, and owners in your area.
- Why it Works: This positions you as a knowledgeable local expert and provides more value than your traditional "market update" style post.
- Bonus Tip: Avoid using real estate jargon like average DOM. Instead, use terms that people will understand, such as "how long homes are actively for sale."
Thursday: Be Your Own HGTV
- What to Share: Share a post featuring a beautifully decorated room with tips on how to recreate the look in any home.
- Why it Works: This topic is adjacent to real estate with the added benefit of engaging people who might not have an active real estate need. It also performs well on social.
- Bonus Tip: Head to model homes or even home decor stores to capture photos and videos you can repurpose here.
Friday: Go Behind the Scenes
- What to Share: Offer a peek into your day as an agent - specifically highlighting how you market a new listing.
- Why it Works: This gives more potential sellers a look into how you proactively market homes, uniquely demonstrating your expertise and value.
- Bonus Tip: Film b-roll of you creating marketing materials, meeting with the photographer, staging, or creating 3-D tours. This can be be used in this post and beyond as content for more posts.
Saturday: Explore Local Arts & Culture
- What to Share: Highlight local museums, theaters, art galleries, or other cultural hotspots. Share why you love these places and recommend them to your audience.
- Why it Works: This establishes you as a community expert, which is appealing to both buyers and sellers who value local knowledge.
- Bonus Tip: Tag the local businesses and spots you mention to encourage them to re-share your content and expand your reach.
Sunday: Homeowner Tips
- What to Share: Round out the week with a post on "5 Smart Ways to Save as a Homeowner" in your area. Provide practical tips that anyone can use.
- Why it Works: Offers ongoing value and keeps you connected with your sphere, positioning you as a helpful resource beyond just buying and selling homes.
- Bonus Tip: Make the post hyper-local by including specifics about your area to enhance relevance and engagement.
So, now that you have a week of content ideas, give it a try!
Each month, we provide our agents with a similar content plan for consistency. And to make it even easier, we provide customizable templates with captions, videos, and complete posts. To see a preview, simply reply back and we'd be happy to share our agent social strategy with you.
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