April 2024 - Brokerage Content
Below, find your social post templates that have been edited to use at the brokerage level and new releases for recruiting & retention social posts. You’ll find the captions for each post in the notes portion of the Canva document ⤵️
Additional Brokerage Content for the Month ⤵️
Marketing Suite Event
COPY CAPTION BELOW:
This special training isn't designed to just be a topic that serves you right now...
it's a topic that can serve your business and customers far into the future!
So, join us at “Industry Changes & Your Marketing: How to Authentically Build Trust While Providing Value”
🗓️ April 11th at 12:30 EST
📍 Virtually in collaboration with @ideasforrealestate
You'll takeaway -
💡 How to be proactive VS reactive with your messaging
💡 The types of content you should be sharing
💡 How to brand yourself as someone to trust
💡 Why being "authentically you" is more important than ever
💡 The resources to leverage in your marketing
So, you'll definitely want to tune in!
Comment RSVP, and we’ll DM you the details and join link!
Profile of Agent
COPY CAPTION BELOW (SEE PROMPTS):
Have you met or worked with (INSERT AGENT NAME)?
Get to know them in & outside of real estate in our featured agent profile!
They're sharing all about their favorite local neighborhood, go-to hangout spot, and more!
You'll also get an inside look at what customers are saying about working with them.
So, be sure to swipe through and connect with (INSERT AGENT NAME) by...
📲 Call or text: (INSERT NUMBER)
📩 Send an email: (INSERT EMAIL)
✨ Follow them on social: (TAG THEM ON SOCIAL)
POV - You're #TeamERA
Option 1
Option 2
COPY CAPTION BELOW (SEE PROMPTS):
It's never just another day in real estate at (INSERT BROKERAGE NAME) 🍾🏘️
You'll often find us celebrating our team by (INSERT TEAM BUILDING EVENT OR AGENT APPRECIATION EVENTS YOU HOST) or (INSERT TEAM BUILDING EVENT OR AGENT APPRECIATION EVENTS YOU HOST).
We appreciate our team of agents and staff for their dedication to excellence and collaborative spirit along the way.
That's why we make it a point to come together as a team at events like these.
So, if you're looking at this and wondering what it might be like to have a team behind you that doesn't just support you but celebrates you as well, take this as a sign to explore more of what we can offer you.
✅ Follow us here on social to get to know us better
✅ Check out our site - (INSERT WEBSITE)
✅ And reach out to us at (INSERT CONTACT) to chat about career opportunities with our team.
And soon your POV could be celebrating being #TeamERA as well!
Our Training Approach
COPY CAPTION BELOW:
Trainings don't just expand your mind & sharpen your skills....
they also motivate and inspire you!
🤩 Our goal is that you walk away from one of our trainings knowing not just how to take action but excited to implement what you learned!
So, swipe through for an inside look at our...
🎓 Training philosophy that's working
🎓 A preview of our agents' favorite trainings
🎓 Our top in-the-industry trainers
🎓 & more!
Want to check it out for yourself? 👇
DM us or comment the keyword TRAINING, and we'll send you the details of our upcoming live and virtual events!
TextERA
COPY CAPTION BELOW:
One of the top marketing strategies to engage buyers in today's market...???
🏠📲 TextERA!
This innovative marketing tool makes your listing stand out and makes it easier for potential buyers to learn more.
So, swipe through to discover exactly how it would work for your home for sale ➡️ ➡️ ➡️
Because when you're selling your home in today's market, working with an agent who's an expert in modern strategies like this can make all the difference.
We'd be happy to connect you with an agent who can demo TextERA for you and go over their complete plan to sell your home. ✔️ Simply reach out to be connected with one of our local experts!
BTS of Your First Day
COPY CAPTION BELOW (& SEE PROMPTS):
✨ You walk in the front door to start your first day as an agent with (INSERT BROKERAGE NAME)....
What's the day going to be like?
Well, first you'll be warmly greeted by (INSERT A SPECIFIC PERSON OR OUR FRONT DESK TEAM) 👋
We're so excited to have you here and can't get to know you better along the way!
After you meet everyone in the office (INSERT NAME), will walk you through (INSERT ONE OF THE FIRST THINGS YOU DO OR SHARE WITH NEW AGENTS ON THE TEAM).
☕ And we'll have to stop for a lunch break at (INSERT LOCAL RESTAURANT) where we can chat about your life, goals, how we can help, and so much more.
(INSERT NAME OR RESOURCE) is going to be there every step of the way as well ✔️
So, there's never any question about what to do next or where to go to learn more.
We want your first day to be a positive experience.
That way, you walk away knowing what to expect moving forward (no overwhelming onboarding processes here!) and are motivated about your future.
Now, a first day begins with a first conversation—we'd be happy to have one with you over coffee, zoom, or whatever works 👇
Reach out at (INSERT CONTACT INFO) to learn more about what we offer from tools, technology, support, training, culture, and so much more!
Business Review Tips
COPY CAPTION BELOW:
Q1 is over! 📊 So now's the time to check in with yourself.
How are things going with your goals & business?
We recommend you schedule a quick (but necessary!) review to determine whether you need to make any changes to your plans.
🖥️ To prep, gather together any goals + business and marketing plans you created for the year.
🗒️ Get together the details on your transactions so far, activity in your pipeline, and a list of the marketing and business-building efforts you've been doing.
It's not just about looking at the number of homes you've sold or the dollar volume so far. 👉 It's about evaluating your entire approach to see what's working and what's not.
This is an opportunity to make any adjustments that will continue to serve you for the rest of the year.
Can you be doing more of something that's working?
Do you need to pivot on something that's not?
Is there a new opportunity you want to include?
By reviewing your progress so far and your activities, you're not just determining if you're on track...you're ensuring that you stay on track!
So take this as a sign to set aside an hour for a business review. If you're one of our agents, reach out to set up a time for a personalized review (it can be a big help to get an outside perspective!).
If you're not on our team, that's ok! 🤳 Send us a DM, and we'd be happy to do a business review to help you reach your goals as well!