May 2024 - Brokerage Content

May 1

Below, find your social post templates that have been edited to use at the brokerage level and new releases for recruiting & retention social posts. You’ll find the captions for each post in the notes portion of the Canva document ⤵️

🤳 Open Brokerage Posts & Captions

🎥 Open Brokerage Reels & Captions

Additional Brokerage Content for the Month ⤵️

Modern Farming for Agents

COPY CAPTION BELOW:

Geographic farming doesn’t just mean postcards and more traditional methods!

In fact, the principles and best practices of this proven approach can be amplified when we give it a modern spin.

So try one of these ideas to attract sellers -

📸 Idea 1 - Create a series of reels or short-form videos focusing solely on selling in your targeted area.

You can offer tips on selling for top dollar, share market activity, and provide a behind-the-scenes look at how you market and sell homes in the area.

📍Idea 2 - Leverage a local lead magnet to encourage sellers to connect with you while providing value.

You could create a guide for “10 Tips to Get Top Dollar when Selling in XYZ area” or share your Listing Marketing Plan and how it works for local sellers.

(Don’t have a Listing Marketing Plan that outlines how you’ll market a home? Comment PLAN to take a look at a creative template we use!)

These lead magnet ideas are sure to stand out from the standard “find out how much your home is worth” call to action.

🏡Idea 3 - Share social posts specifically about the area and lifestyle. One of our favorite posts is the “Insider Guide to XYZ Area” and one we provide for our agents each month as a template.

Inside, there are prompts for what’s going on in the local area, places to check out, tips for the home, mini real estate topics, and more.

While these types of posts work for buyers, they also establish you as the local expert. Which helps you attract sellers.

Geographic farming doesn't have to be door-knocking or sending postcards. You might not have ever thought that video or Instagram Reels could be used for farming, but by tapping into what's trending today, you can see success from a proven strategy 🙌

ERA Moves

COPY CAPTION BELOW (SEE PROMPTS):

From the moving logistics to the quintessential pizza night when you move in, we’ve got you covered thanks to…

📦🍕🚚ERA Moves 🚚🍕📦

So, swipe through to learn more about our moving concierge program and how it could help save you money and time.

And if you’d like to be connected with one of our local agents who offers this service, reach out -

(INSERT PHONE) or (INSERT EMAIL)

Featured Event

COPY CAPTION BELOW (SEE PROMPTS):

✨Join us for (INSERT EVENT TITLE) ✨

Happening on (INSERT DATE) this is one you won’t want to miss.

(INSERT A BRIEF DESCRIPTION OF THE EVENT HERE AND WHY SOMEBODY SHOULD ATTEND).

✅RSVP by (INSERT RSVP DETAILS)

✅When: (DATE/TIME)

✅Where: (LOCATION)

✅Featuring: (INSERT TRAINER)

Or comment EVENT, and we’ll DM you the detail!

Congrats on Your Closing

COPY CAPTION BELOW (SEE PROMPTS):

Congratulations (INSERT AGENT NAME) and to your (BUYERS/SELLERS) on your recent closing!

We’re proud of the exceptional service you provided that led to this sale.

In fact, (AGENT NAME)’s customer shared with us about their experience -

“(INSERT TESTIMONIAL FROM CUSTOMER ABOUT AGENT)”

So, if you’re looking for a similar experience, be sure to reach out -

🔘(INSERT AGENT NAME), REALTOR®

🔘(INSERT PHONE)

(INSERT ANY OTHER REQUIRED INFO FOR COMPLIANCE LIKE LICENSE #, ETC or LISTING AGENT INFO)

Welcome to Your New Home

COPY CAPTION BELOW (SEE PROMPTS):

We’re pleased to introduce you to (INSERT AGENT NAME)!

(INSERT ANY BACKGROUND YOU HAVE ON THE AGENT JOINING SUCH AS EXPERIENCE OR A QUOTE ABOUT JOINING THE TEAM).

(AGENT NAME) brings a level of customer service and expertise that we’re proud to have on our team.

So, please join us in a warm welcome! And if you’d like to work with (AGENT NAME), reach out -

📲 (INSERT PHONE) or (INSERT EMAIL)

Property Management Services

COPY CAPTION BELOW:

👉If you’re looking to enjoy the returns of your investment, without the daily hassles of management, then look no further.

Our dedicated property management services are here for you every step of the way.

So, swipe through to learn more about our services and how they can benefit you as a property owner.

If you’d like to learn more, schedule a consultation with our team -

📲 (INSERT PHONE) or (INSERT EMAIL)

ERA Distinctive Properties

COPY CAPTION BELOW (& SEE PROMPTS):

Your choice for exceptional homes in (INSERT GREATER AREA)...

ERA Distinctive Properties℠ alongside (INSERT BROKERAGE).

We’re proud to cater to the unique needs of the luxury and distinctive homes market through this exclusive program.

So, swipe through to explore the -

✨Exceptional homes & lifestyles

✨Superior agents & experiences

To view exceptional homes or learn more about listing an exceptional property by reaching out to our specialized team - (INSERT PHONE) or (INSERT EMAIL).

*Some exceptions may apply.

Top Recruit Questions

COPY CAPTION BELOW (& SEE PROMPTS):

Why #TeamERA? Will I really grow and reach my goals? What’s the culture like?

These are all questions we hear from agents before they join our team.

And if you’re thinking about making a move, let’s take a look at some of the top Q&As you might be wondering too ⤵️

💭Q: What’s your track record in the market and reputation?

✔️A: We’ve been in (INSERT AREA) since (INSERT WHEN). We’re also proud to be (INSERT RANKING IN THE MARKET, NATION, OR AN AWARD TO FEATURE TO DEMONSTRATE EXCELLENCE).

💭Q: What kind of support will I have access to?

✔️A: To help you with all aspects of your business our team is there to assist you. You’ll find when you join our team you’ll be working with a variety of dedicated staff including -(INSERT ROLES - EXAMPLES - LEADERSHIP, OFFICE COORDINATORS, NON-COMPETING BROKER, TCS, MARKETING, ETC)

💭Q: Is culture and community involvement important to you?

✔️A: Who we are as a brokerage directly ties back to how we come together as a team and to support our communities. We’re actively involved with (INSERT ORGANIZATIONS OR EVENTS YOU GIVE BACK TO). We also foster a culture of collaboration through (INSERT TEAM BUILDING EVENTS OR EVEN A CORE VALUE STATEMENT).

💭Q: What tech and marketing tools do you provide?

✔️A: Our tech and marketing stack is there to empower you to reach your goals and streamline your business. Some of our agents’ favorites are (INSERT FEATURED TECH SUCH AS MOXI, THE MARKETING SUITE, LEVERAGE, ETC).

💭Q: Is the onboarding process overwhelming?

✔️A: Making the switch to a new brokerage can include many moving pieces. That’s where our team comes in to keep track of it all so you can focus on your customers and leverage new resources in a structured way.

💭Q: Are there any opportunities offered to help agents?

✔️A: Absolutely! Our goal is to provide you with what you need to succeed. To do so we have, (INSERT ANY LEAD PROGRAMS, TRAININGS, OR SPECIALTY TEAMS THEY MIGHT HAVE ACCESS TO LIKE A RELO TEAM)

But the biggest question of all is whether or not #TeamERA is right for you and that’s a conversation we’d love to have in person.

So, reach out to chat about your goals and how we can be there to support you.

📲 Call or text (INSERT NAME) at (INSERT PHONE)

🖥️ Email (INSERT EMAIL) or visit (INSERT WEBSTIE)

👉Comment TEAM and we’ll DM you