October 2024 - Brokerage Content
Below, find your social post templates that have been edited to use at the brokerage level and new releases for recruiting & retention social posts. You’ll find the captions for each post next to the post preview below ⤵️.
Targeted Brokerage Content for Retention & Recruiting ⤵️
Marketing Plan Training
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Get a complete marketing strategy for today's market in an easy-to-follow way at our upcoming training -
“The Interactive Marketing Plan in The Marketing Suite: Exactly what you should be doing each month to get results!”
You'll learn exactly what you should be doing each month to work with more buyers and sellers + engage your sphere for more business.
This new interactive monthly plan will guide you through consistently completing all of your marketing and getting results from it!
So, join us to learn how it will make your life easier while making your marketing more effective using our favorite marketing system - The Marketing Suite!
🗓️ When:
October 24th at 2:30PM
📍Where:
Virtually in collaboration with @IdeasForRealEstate
✅ RSVP:
Comment with the keyword RSVP for more details and to join in on this training!
See you there!
Holiday Marketing Ideas
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✨🍂🥂 The most celebrated time of year is the perfect opportunity for you to connect with those who matter to you.
Whether it’s thanking your customers for choosing you as their agent this year or reconnecting with the people you know, don’t miss this chance to let them know they’re on your mind. 💌
We’re sharing some of our favorite ways we support our agents in being able to do just that 👉 swipe through to check it out!
Want a closer look at the fun postcards, party and gift materials + social and email content we help our agents with?
🎁 Comment HOLIDAY here - we’d be happy to share more!
Reach Your Goals with Business Planning
Option 1
Option 2
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😣 If you've ever struggled with consistency and seeing results from your marketing…
the root of your problem might be your overall plan (or lack of a plan).
📌 But business planning doesn’t have to be daunting or difficult!
The best plans tap into -
✅ what you’re good at & where you’re already seeing success
✅ combined with additional opportunities for growth and reach in the market you’re in.
Once you have a customized plan for you, you’ll know exactly what to focus on to reach your goals.
So, kick off your business planning with these key tips -
🤓 Evaluate your past performance.
Look at where your business came from, what you had challenges with, and where you see more opportunity for the future.
🤓 Don’t just create your goals. Back it up with a strategy of what to focus on.
It won’t matter how great your plan is if you never look at it! Leverage a plan with concrete action items in place so you can follow it and make any adjustments along the way.
🤓 Join a business planning session!
Don’t go at it alone. A business planning session can bring with it the direction and motivation you need.
Our team will be hosting business planning sessions on (INSERT DATE/TIMES) - and we’d love to have you join us!
💬 Comment PLANNING and we’ll send you over all the details!
This Post Is For Agents Who...
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If that sounds like you, you’re exactly who we’re looking for!
Because we’re so proud of our #TeamERA family of motivated and genuine agents
+ the dedicated support staff and resources we provide to make their career goals a reality.
If you’re looking for -
👉 INSERT BROKERAGE FEATURE YOU WANT TO HIGHLIGHT (example: The training you need to level up)
👉 INSERT BROKERAGE FEATURE YOU WANT TO HIGHLIGHT (example: Done-for-you marketing & resources to leverage for success)
👉 INSERT BROKERAGE FEATURE YOU WANT TO HIGHLIGHT (example: The tools and support to help you create the business you want)
You’ll find it here at INSERT BROKERAGE NAME
But don’t take our word for it! Hear from a fellow agent -
(INSERT A TESTIMONIAL FROM AN AGENT ABOUT THE VALUE OF BEING A PART OF YOUR TEAM, THEIR SUCCESS STORY, OR WHAT THEY ENJOY MOST. IF YOU DON’T HAVE A TESTIMONIAL, YOU CAN USE THIS SPACE TO SHARE AN AGENT SUCCESS STORY OR IMPRESSIVE STATS ABOUT YOUR AGENTS) - (AGENT NAME)
Sound like what you’re looking for? Let’s chat!
📌 Connect with our careers team at (INSERT CONTACT) to learn more and discover if Team ERA is the right next chapter for you!
Business Planning - Event Invite
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Agents in INSERT AREA - this is for you! 🙌
We’re getting ready for our upcoming (INSERT EVENT TITLE), and we’d love to extend the invitation for you to join us!
Because in today’s market, with each of our unique challenges, and specific career goals, it’s more important than ever to have a plan in place to see success.
We’ll be (INSERT WHAT WILL BE INCLUDED AT THE EVENT. example: providing a proven template to follow and analyzing what’s working for you to expand on + what opportunities you might have to explore!)
So join us for (INSERT EVENT TITLE!)
📌 When:
📌 Where:
📣 Hosted by:
We’re so excited to offer this event to our agents to get them set up for success.
💬 Comment PLANNING, and we’ll get the details on how to RSVP sent your way!
Photo Recap
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TIP: Use this post to highlight any events, team building, or community activities your team participates in! And remember to save it for use in the future!
✨ There’s been a lot happening here at INSERT BROKERAGE NAME! ✨
So we’re sharing a look at some of the latest with our team in this fun photo recap!
We’ve been (INSERT ANY DETAILS YOU’D LIKE TO ABOUT WHAT THESE PHOTOS ARE OF AND DETAILS YOU’D LIKE TO SHARE ABOUT THEM)
🥳 Thanks #TEAMERA for more amazing memories together!
This Month’s Brokerage Content ⤵️
Your new monthly content following your content pillar strategy, but specially edited graphics, reels, and captions to work for your brokerage social accounts -
October 1st - Tuesday
Reel: Warm Welcome for Fall
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Whether it's to welcome guests warmly or simply for you to enjoy, set the tone for the season with a warm fall vibe to your home 🍂😍
Here's your inspo to make your first impression extra inviting with a thoughtfully decorated front porch or entrance this fall 🙌
These are a few simple ways to do it:
🎃 Line your steps, walkway, or front door with pumpkins or lanterns for a festive touch
🎃 Add a seasonal wreath or festive door decor
🎃 Layer in cozy textures with a seasonal welcome mat or outdoor rug
🎃 Use string lights or candles to create a soft, inviting glow
🎃 Incorporate potted mums or fall flowers for a pop of color
These little touches can transform your porch into a welcoming space that feels cozy and ready for the season!
🍁 Be sure to save as inspo or share with a friend who has the perfect front porch for fall!
October 2nd - Wedenesday
Strategy To Sell
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As a seller, of course, you want to get top dollar for your home!
With the recent changes in the industry, you have the option to -
🔑 Option 1: Offer to pay the buyer’s agent fee
This was how it was frequently done in the past, with the seller paying a 6% listing fee. From that 6%, typically half of that fee went to the buyer’s agent and half to the seller’s agent.
🔑 Option 2: Offer to pay the buyer’s agent fee during negotiations
🔑 Option 3: Require the buyer to pay the buyer’s agent fee directly
At face value, option 3 might seem like it’s the best for you.
However, options 1 & 2 come with significant benefits!
Many buyers might not have the additional cash available to pay for the buyer’s agent fee directly (since it cannot be part of the mortgage).
This could limit your pool of buyers.
So, by offering a buyer’s agent fee, you could attract more buyers who are serious about buying your home.
This could even lead to more showings, higher offers, and a potentially faster sale!
But let’s talk about it further and run the numbers.
Reach out anytime to discuss this in more depth and which option is right for you when selling with an agent on our team📲 ✅
October 3rd - Thursday
Reel: Fall Fun Under $25
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🙌🍂✨Because fall fun doesn't have to be expensive!
👉 Check out these local spots you can enjoy for under $25 this season
They're fun for all ages and are the perfect way to spend a festive afternoon enjoying our local community.
(OPTIONAL - ADD MORE DETAILS AND INFO ABOUT THE EVENTS AND ACTIVITIES YOU’RE HIGHLIGHTING ON YOUR VIDEO)
🍁 Be sure to save this list for when you're looking for something to do this season & share with a friend who would love it too!
October 4th - Friday
Fall Featured Listings
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Can you picture spending the holiday season here in this INSERT AREA home?
🎁🎃🥂Whether you're hosting fall gatherings or simply enjoying the changing seasons, this home offers some perfect features like its (INSERT WHAT - examples: a stunning fireplace, a spacious kitchen, a cozy front porch)
It also offers some noteworthy features to enjoy year-round! Such as it's (INSERT WHAT - examples: spacious backyard, welcoming living spacious, luxurious main bedroom)
👉 So swipe through to explore all the details of this must-see home -
It's complete with
📍 X beds
📍 X baths
📍 XXXX sqft
and located at INSERT ADDRESS
Want a private tour or more details?
🏡 Reach out anytime to be connected with the listing agent
*Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
October 6th - Sunday
Savoring Seasonal Simplicity
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✨ Because sometimes, less really is more ✨
If you're not looking to completely transform your home for every season, you can still get that festive feel without the overwhelm.
Instead, choose a few well-placed decor pieces that add charm without clutter, like -
🍂 a statement wreath
🍂 a cozy seasonal throw
🍂 scented candles for ambience
🍂 table settings in fall shades
🍂 neutral or seasonal kitchen towels
🍂 natural touches like dried florals or pinecones
These minimal touches and easy switches in your home can help bring in the warmth of fall simply and easily.
So if this is the fall atmosphere you're looking to create, be sure to save this inspo.
October 7th - Monday
Hacks We Say No To
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We’ve seen firsthand how these 'hacks' can lead to costly mistakes.
Instead, we recommend a thoughtful, well-planned approach to your home journey.
One that -
🏡 is a custom plan based on your unique home goals
🏡 prioritizes results, not a quick fix
🏡 is backed by the trust and expertise of a local real estate pro who has your best interest at heart -
So don't take the shortcut or one-size-fits-all approach for your real estate transaction.
A milestone this important and an investment this big deserves care, expertise, and the right plan for success.
So be sure to save this post as a reminder when you're ready to make a move.
And if you have any questions about the process, we’re here to help!
October 8th - Tuesday
Local Holiday Guide
Tip: I know this post has a lot of info for you to include. That's because we're going to keep using it throughout the year and referring back to it. We're also going to use it as a way to grow your list and engage your sphere! So, take a little time and fill it in now, and watch the training - "Marketing to Your Sphere During the Holidays," where I cover this more and how we'll be repurposing it as a printable version!
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🎃🎁🎉 It's the holiday season here in (INSERT AREA)!
And here’s your front-row seat to it with the 2024 Local Holiday Guide!
Inside you’ll find -
🗓️ All these best seasonal events
🥳 Insider tips to make the most of the season
✨ Ideas for you to enjoy our local area from October all the way to January!
Swipe through the post to explore the best of the season locally - and be sure to save this ultimate list!
Want a copy of this guide to easily come back to?
There’s a printable version you can have!
💬 Comment HOLIDAY, and you’ll get it in your DMs!
October 9th - Wednesday
Reel: If You Like This
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👉 Does this sound like you?!
If you're into -
(LIST OUT THE THINGS YOU LOVE AND THE THINGS YOU LIKE TO POST ABOUT ON YOUR SOCIAL ACCOUNT)
🤩 Then you were meant to see this post!
Follow along @(INSERTUSERNAME) for all the good stuff!
And send us a message or comment below to let us know which of these interests we share!
October 10th - Thursday
Ready To Make The Move
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🏡 Making a move is a big step... but it's also the start of an exciting new chapter!
So if (INSERT AREA) is calling your name, you don't have to go it alone -
✅ Our team of agents is proud to specialize in helping buyers relocate here.
From finding the right community, navigating the local market, and handling all the little details of the big move.
📍 It pays to have a local expert on your side.
So, before you turn to Google about moving to (INSERT AREA), let a local give you the true scoop!
And if you’re not in the area, an agent on our team would be happy to share all those insights over a video call!
📱 Send us a DM to connect with an agent, or reach out at (INSERT EMAIL/PHONE).
October 11th - Friday
The Value Equation
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📈🗝️ If you’re wondering how property values in (INSERT AREA) look in today’s dynamic real estate market, you’re not alone!
Home prices are always on the move.
But understanding the factors behind these changes can give you an advantage whether you're thinking of selling, buying, or simply staying informed.
Right now, for (INSERT AREA), we’re seeing -
🏠 An (INSERT AVERAGE OR MEDIAN) home value of (INSERT)
🏠 In the last (INSERT TIME FRAME), the average home sold for (INSERT PRICE)
🏠 Equity has increased on average (X%) since (INSERT WHEN)
And this local data can be influenced by local market conditions and even industry changes such as -
⚪ Inventory levels: whether there are more or fewer homes for sale
⚪ Mortgage rates: interest rates play a key role in affordability
⚪ Area demand: it’s true what they say about real estate and location!
⚪ Economic factors: the economy can influence both buyer and seller decisions
⚪ Area improvements: new developments and local amenities can attract more buyers
⚪ Overall market trends: outside influences can impact the local market as well
Right now, owning real estate in (INSERT AREA) has its advantages as values have historically appreciated.
But if you’re looking for more info on this or the trends for another market, please reach out! We can dive into this further with you.
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
October 12th - Saturday
Reel: YouTube Hack
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🍂🍁 Add a little extra spice to your home decor using any TV!
👉 Check out the video for the easy seasonal decor hack we’ve been loving lately.
Because you can still get the sought-after look without having to splurge on new tech.
It's a simple way to create a cozy atmosphere using what you already have in your space!
📌 So give it a try, and share in the comments if you knew about this one!
October 14th - Monday
Homefield Advantage
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When it comes to selling your home, having a local expert on your side is like having a quarterback who can call the perfect play 🏈
Here's why having the right local agent can give you a key advantage when selling your home-
📈 The right market knowledge - They understand local trends and can set the right competitive price for ROI and to attract buyers.
⭐️ Local buyer insight - They know what local buyers are looking for and can highlight the home and its community's best features accordingly.
📣 Effective marketing strategies - They can implement targeted marketing that resonates with the community and boosts visibility.
🏘 Strong network connections - They likely have established relationships with other needed industry professionals to streamline the entire selling process.
So if you're thinking of selling this fall, our team would love to be that trusted local pro for you.
We’re here to answer any questions you may have about the latest in the local market or what selling your home might look like!
October 15th - Tuesday
Reel: Autumn Rate Watch
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Mortgage rates are down!
We’re seeing the 30-yr fixed rate at (% INSERT) as of (INSERT DATE).
The Chief Economist for the National Association of REALTORS® shared that,
“Due to the already low mortgage rates compared to spring, the purchasing power for home buyers has been lifted by around $50,000 for those with a $2,000 monthly mortgage payment budget.
Consumers who were priced out due to earlier higher mortgage rates could now be back in the market.”
This is big news for buyers!
As your rate can impact both the overall amount of home you qualify for along with what you’re monthly payment looks like.
So, if you’ve been thinking about whether this fall is the right time to make a move, today’s lower interest rates are something to consider.
But keep in mind 👉 the exact interest rate you’ll get for your mortgage is dependent on your personal finances and factors.
To get a better idea of what that could be and what type of home you can get, let’s talk!
Right now could be an opportunity to take advantage of (INSERT AREA’S) real estate market.
* Note - the source of interest rates shared came from (INSERT SOURCE)
October 17th - Thursday
Holiday Decor When Listing
Option 1
Option 2
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🎃🎄🎁 While holiday decor can add warmth and coziness during showings or open houses (a great element to leverage if listing this time of year!)
📸 We’d recommend you leave those decorations out of your listing photos.
Why?
Having seasonal elements can time-stamp your listing in a way that could be harmful later on.
👉 For example, if you list during the holidays and your home is still on the market in the new year, those holiday decorations can leave potential buyers wondering why it hasn’t sold yet.
To keep your home looking timeless and appealing to buyers, save those festive touches for in-person viewings and let those listing photos be season-neutral to let your home shine online no matter the season. 🙌
October 18th - Friday
Reel: Fresh Start in a New Home
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If change has been on your mind, the fall season might be just the right time to make it happen.
🍁 Whether you've outgrown your current space
🍁 Are searching for a community that better fits your lifestyle
🍁 Or are simply looking for a fresh start
The fall season of new beginnings can bring about the perfect inspiration to reflect on where you are and where you're hoping to be.
🏡🍂So if a new home or a move is on your radar this fall, know that we’re here to help you explore the options that feel right for you.
Our team can help answer any questions you may have, share a look at the latest in the market, or talk about first steps anytime.
Simply send us a DM or reach out at (INSERT CONTACT INFO)
October 19th - Saturday
Historic Charm in INSERT AREA
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Tip - use the images provided or replace with local photos of historic areas/homes
There's nothing quite like a historic home - rich with character, unique architecture, and timeless details.
A home with a story to tell that's one-of-a-kind ✨🏡
& owning a historic home allows you to be a part of that story & the history of the town you live in.
(INSERT AREA) offers a number of areas with the opportunity to buy a historic home!
👉 Swipe through the post to explore them!
And if you're interested in learning more or seeing some historic homes that may be available in the area, let's connect!
October 20th - Sunday
Fall Color Palette
Option 1
Option 2
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This fall, try drawing inspo from nature's color palette when choosing your home decor for the season.
These earthy tones would include shades like
◽️ warm browns
◽️ tans and beiges
◽️ deep oranges
◽️ rich greens
◽️ and golden yellows
These shades can be calming and subtly bring the beauty of the season into your home.
🍂Bring these shades in using throw pillows, potted plants, woven blankets, accent decor pieces, or candles, for example.
It will help create a naturally warm and inviting atmosphere subtly and tastefully.
✨ Loving this inspo? Be sure to save it for later -
October 21st - Monday
Reels: Homebuying Ins & Outs
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📣 If buying a home is on your radar - this is for you.
Because there are so many steps and pieces to the process when it comes to buying.
🙌 And the most important thing you can do is make sure you're informed and empowered going into the buying journey.
So be sure to save this list as a reminder of
📌 what you should expect from the process
📌 what you should prioritize
📌 and what you should look for in the real estate pro helping you
And don't let yourself get caught up in any of these 'outs!'
And if you're looking for a pro to help you make those 'ins' your reality when buying, let's connect!
October 23rd - Wednesday
From Browsing to Buying
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Let’s start with the exciting part…
🎉🏠 Congrats on your journey to homeownership! 🏠🎉
While right now it might feel a ways off, it’s still possible and something to look forward to!
But we understand how you might feel overwhelmed about where to begin and how to make it a reality for you.
The thing is, every buyer needs their own timeline and homebuying plan. No two journies are exactly the same.
You might need to save up, improve your credit, or get your circumstances in order.
But the one thing we know works for ALL our agents’ buyers is having a homebuying plan that’s tailored to them.
And that’s what we’d be happy to do for you. 🤓 We can sit down over coffee and talk about what it would look like for you to become a homeowner.
You’ll walk away with a better idea of the next steps and your timeline, as well as a confident plan for buying a home!
And this conversation can happen at any time, whether you think you’re ready to buy now or in a few years. It pays to talk early!
👉📲 To get started - reach out at (INSERT CONTACT INFO) to schedule your home buyer’s consultation.
Because our team cannot wait for you to be the homeowner you envision!
October 24th - Thursday
Nightmare on Selling Street
Option 1
Option 2
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You know the home we’re talking about, right?
That one that got the shiny for sale sign in its yard…but then it lingered on the market 👻
Here’s the reality… homes don’t spook buyers for no reason! 👀
Sometimes, it comes down to a few common reasons like -
😱 Price Frights 😱
Overpricing can haunt your listing. Buyers are savvy, and if a home is priced too high, they might pass it by without a second glance.
👻 Phantom Marketing 👻
Even the best homes can sit if they aren't marketed properly. Without a strategic online presence and complete marketing plan, your home might be a well-kept secret
🏚 Condition Creep 🏚
Homes in top condition attract top-dollar offers. Simple fixes like fresh paint, updated fixtures, or cosmetic repairs can turn the ‘scary’ into ‘stunning.’
🦴 Skeletons in the Strategy 🦴
The right agent can be the difference between a quick sale and a lingering listing.
If a listing agent isn’t proactive, knowledgeable about the local market, or utilizing the right tools, the home can sit on the market.
So, if you’re selling, be sure to avoid these spooky mistakes this Halloween and all year long!
October 25th - Friday
Reel: Pairing For Fall
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If you have a neutral couch like this one, you've already set the stage for the perfect fall refresh! 🍁
It's the ideal backdrop to layer in the season's colors – think cozy throw pillows, textured blankets, or even swapping out a rug or curtains.
👉 Check out some inspired color choices to pair with a camel leather couch here in this video.
Use any of these to warm up your space and make it feel just right for fall.
✨ Be sure to save for your decor inspo this season & share in the comments if you’d make a couch choice like this one!
October 26th - Saturday
It’s Time for Halloween
Option 1
Option 2
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🎃 🍂 There's always lots of fun to be had here in INSERT AREA this time of year!
And you can tell it's time for Halloween around here when...
👻 The decorations pop up at INSERT PLACE TO SEE FUN HALLOWEEN DECORATIONS
👻 The INSERT LOCAL HALLOWEEN/FALL EVENT NAME is happening at INSERT WHERE - this year it's on INSERT DATE!
👻The trick-or-treat candy and fun Halloween costumes hit the store shelves
👻 And INSERT LOCAL BUSINESS starts offering their FALL/HALLOWEEN SPECIAL OR TREAT!
What's your favorite way to enjoy the Halloween fun locally?
One of our favorites is the INSERT WHAT -
✨ Hope you have a very Happy Halloween! ✨
October 27th - Sunday
Autumn Aromatheraphy
Option 1
Option 2
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🍂🕯☕️👀 Ever notice how a new scent in your home can completely change the vibe?
That's because filling your home with scents of the season isn't just cozy - it can actually lift your mood!
So for this fall, whether it's fresh cinnamon and apple simmering on the stove…
Or when you're lighting a new warm vanilla or pumpkin spice candle…
😍 You're bringing in feelings of comfort and nostalgia this season to create a calming atmosphere and an inviting, festive space!
So here's your reminder to be sure to bring in your favorite scents of the season as part of your home decor this fall ✨
October 28th - Monday
Ways Our Team Can Help You
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It goes far beyond simply showing you homes for sale 🏡🙌
From start to finish, it's overall job to help you
✅ navigate the process
✅ make the right decisions for your biggest investment
✅ and keep the process as seamless as possible
being by your side through each detailed step along the way
And this list is just a glance at what that looks like ✨
So whether you're buying your first home or ready to move into your next chapter, we’re here for you to make your goals happen.
Have questions about the buying process or what to chat about your specific needs?
Reach out anytime - (INSERT CONTACT INFO)
October 29th - Tuesday
Autumn Classics
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Some popcorn, festive treats & your favorite seasonal movie or TV show sounds like the perfect way to spend a fall evening 😍🍿
Here are some favorite classics to add to your list for a cozy night in -
🍂 (INSERT YOUR FAVORITE TV SHOW OR MOVIE TO SHARE AND WHY YOU LOVE IT)
🍂 Hocus Pocus
🍂 It's the Great Pumpkin Charlie Brown
🍂 Gilmore Girls
🍂 A Nancy Meyers Movie - known for the warm & cozy vibes!
So be sure to save this list for ideas of how you spend your next cozy fall evening at home!
One of these classics + your favorite fall treats and cozy blanket - you can't go wrong!
October 31th - Thursday
Crystal Ball of Candy
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👻🎃✨ Happy Halloween! 👻🎃✨
To celebrate today, here's a fun play on the candy you'll be handing out to your trick-or-treaters...
and what it says about you & your home 😉🏡
👉 so swipe through to find your candy of choice!
Is it fitting for your home style?! Let us know in the comments!
Wishing you a fun-filled Halloween 🙌
Please note: It's your responsibility to review each post and caption and make any necessary edits before sharing to ensure there are no potential compliance issues and that the information shared is accurate or applicable to your unique market.