December 2024 - Social Media Content
Welcome to This Month’s Social Plan!
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Step 1:
Open Your Social Templates & Reels in Canva
Click the buttons below to edit your social posts and to download your content in Canva.
Step 2:
Download Your Content Calendar
Your Monthly Plan
Get organized and stay on track with this overview of your social media content schedule! Print it out, hang it up, or keep it on your desk for easy reference & a reminder of your schedule!
Step 3:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
You can share the post on the day suggested or customize your own plan. To make scheduling & sharing even easier, our favorite scheduling tool is Later. Try it for free here.
December 1st - Sunday
Reel: December is That You?
COPY CAPTION BELOW (& SEE PROMPTS):
🎄 When you start to see the lights hung and decor strung around town
🎶 When you hear your favorite holiday tunes on the radio and in every store
☕️🍰 When your favorite seasonal treats are finally on the shelves
✨🎁 December is finally here! 🎁✨
So be sure to take the time this month to enjoy all that makes this time of year so special!
But let me know, how do you know the holiday season is officially here?!
December 2nd - Monday
Interest Rates in New Year
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Option 2
COPY CAPTION BELOW:
🗝️✨ Here's what interest rates are looking like for 2025 ✨🗝️
Experts at NAR are forecasting that -
"It's more likely that we'll go back to 6%. That will be the new normal, bouncing around 5.5%-6.5%."
If you've been waiting for interest rates to dip below 5% or back to the historic lows of 3%, it's unlikely to happen anytime in the near future.
However, keep in mind that the exact interest rate you get for a home loan depends on factors you can influence, such as your credit score and financial history.
So, if buying a home is on your radar or is a goal for the new year, keep up the good financial habits that will benefit you when you apply for a mortgage later.
To help you determine what steps to take now, schedule a home buyers consultation to go over it all with me!
💬 Comment HOME to get started. Or DM me to chat more about interest rates, the real estate market, and the buying process.
December 3rd - Tuesday
Holiday Events
Note: This caption mentions our local holiday guide. You can find the template here.
COPY CAPTION BELOW (& SEE PROMPTS):
Tip: use the photo featured or a local photo from your community!
❄️ Don't miss out on the fun here in INSERT AREA!
Events like these are some of the best ways to make the most of the joy and excitement of the season.
👉 So swipe to check out some of the top ones you won't want to miss, and be sure to mark your calendar!
And if you're looking for more ways to enjoy the season here locally, let me send you a copy of my Local Holiday Guide!
It outlines all the holiday happenings and top recommendations to check out this season, all the way through the new year!
💬 Comment GUIDE or send me a DM to let me know you want it, and I'll send you your copy!
December 4th - Wednesday
I Can Also…
COPY CAPTION BELOW (& SEE PROMPTS):
Of course as a REALTOR® I can help you buy or sell....
But did you know I can also -
📈 Help you stay ahead of local market changes
🏡 Monitor your home's value over time
💰Offer insights on real estate investments
🤝 Provide trusted contractor referrals
📍 Be your go-to for local life and real estate
⬆️ Share tips to grow your home equity
🎉 Keep you informed about local happenings
So even if you're not ready to make a move right now, be sure to follow along here!
Because I share helpful resources and local insights that are valuable - regardless of where you are in your real estate journey.
And if you ever want a personalized look at a community you're interested in, a specific property, or even details on what selling your home may look like - I'm here for you.
Reach out anytime and I'd be happy to answer any questions you may have - INSERT CONTACT INFO
December 5th - Thursday
Don’t Forget These Spaces
COPY CAPTION BELOW:
Will they open that junk drawer? 👀
How about that overstuffed hall closet? 👀
And the pantry you haven't organized in years? 👀
Yes, buyers will look at ALL of your spaces!
And the last thing you want them to think is that your home doesn't have enough space for an organized life.
So, when you list your home, don't just focus on visible clutter on counters and in rooms.
Open up your drawers, closets, and cabinets, and give those spaces a deep clean as well!
✅ Leverage bins and storage containers to make things tidy
✅ Donate items you no longer need
✅ And reduce the overall amount of clutter in your home.
You want a future buyer to envision their life in your home in the best light possible—not fighting to fit their life in your home!
December 6th - Friday
Reel: Chef’s Kiss Kitchen
COPY CAPTION BELOW:
Most holiday memories start in the kitchen
So make yours extra special this year!
Here are some special ways you can help bring the holiday magic to life in your kitchen -
🍰 Use local bakeries to serve us extra special and unique treats
🍽 Use festive cookware and serving utensils (like the ones in this video!)
🎁 Make the kitchen extra themed with holiday throw towels, holiday lights, floor mats, and decor
🎄 Set the table or dining spaces with special holiday finds, from the centerpiece to the plates and napkins
🥂 Garnish the dishes and drinks with festive touches like cranberry and rosemary
& save this guide for later as you get ready to deck the halls for your holiday meals - enjoy!
December 7th - Saturday
Featured Listing
Option 1
Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
If a new home for the new year is on your mind, then you have to check out this featured home for sale in INSERT AREA.
It features
📌 X beds
📌 X baths
📌 XXXX sqft
And is listed at $XXX,XXX
Not to mention, its INSERT ITS MOST IMPRESSIVE FEATURE YOU WANT TO HIGHLIGHT HERE.
(INSERT A SENTENCE OR TWO FROM YOUR LISTING DESCRIPTION THAT HIGHLIGHTS THE BEST OF THE PROPERTY)
Want more details or a private showing? Reach out at INSERT CONTACT INFO anytime!
*Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
December 8th - Sunday
Moving Here Next Year
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Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
📌 Save this post if you're thinking of making INSERT AREA your home
And let’s talk about some of the top things to know -
✨ The Vibe - INSERT AREA is known for being INSERT ADJECTIVE - EX: FRIENDLY and also for [INSERT WHAT IT'S KNOWN FOR ex; its trendy downtown or outdoor activities.]
So if that's what you're looking for, you'll fit right in here!
🏘 Real Estate Trends - You'll find INSERT HOME TYPES available in the area - with some of the most popular in the area being INSERT POPULAR HOME CHOICES IN THE AREA FOR EITHER A FEATURE OR A LOCATION.
The market has been [insert insight, e.g., competitive, steady, etc.], with homes currently averaging [X days] on the market and with prices averaging around $XXX,XXX
🗝 Settling In Like a Local - First, you have to stop by INSERT MAIN HOTSPOT OR LOCAL AREA to get the full INSERT AREA EXPERIENCE as a new resident.
I'd also recommend INSERT EVENT, LOCATION, OR ACTIVITY IN TOWN to help meet your neighbors and get connected with the community!
👉 Have questions about the area or interested in moving here but aren't sure where to start? Let's connect!
Whether it's finding the right neighborhood or navigating the market, I'm here to help you feel at home in [INSERT AREA].
Reach out anytime and follow along for more!
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
December 9th - Monday
Is Your Home Available
COPY CAPTION BELOW:
The mistake in question? ⤵️
Not making your home available enough!
If you're selling your home, one of the most important things you can do is to make it easy for qualified buyers to access it.
That means...
🗝️ flexibility with your showing times
🗝️ allowing your agent to host open houses
🗝️ and prioritizing showing requests
While the holidays might make this more of a challenge for you, keep in mind that if you want to sell your home quickly and for top dollar 👉 you need to make it accessible to buyers!
And now is the season to welcome buyers into what could be their new home!
December 10th - Tuesday
The Homes That Made 2024 Unforgettable
COPY CAPTION BELOW:
I'm so grateful to have been a part of so many special moments and home stories this year in real estate.
🥂 Each property has had its own unique journey, and as we wrap up the year, I'm reflecting on how special it's all been.
So, I'm sharing a look at a few of the stories that have made this year extra memorable.
🏡 Swipe through to explore these noteworthy home stories with me! 🏡
And a very special 'thank you' to each of my customers for choosing me to be your guide through these special moments this year. I'm always grateful for you.
December 11th - Wednesday
Reel: Six Figures Richer
COPY CAPTION BELOW:
📈 And rising home values are to thanks!
The Chief Economist for NAR shared that - "A typical homeowner accumulated $147,000 in housing wealth in the last five years."
That's some serious equity for those who currently own a home and good news for those wondering if real estate is still an investment to make.
He also noted that - "Home prices remain on solid ground as reflected by the vast number of markets experiencing gains."
So, if you've been thinking about making a move, now might be the time to take the first step 👏🗝️
With mortgage rates predicted to stabilize below last year's levels and more inventory hitting the market, buyers are seeing more opportunities to find their perfect home.
And for sellers?
Rising home values mean there's still a strong market for your property and an opportunity to cash in on your increasing equity.
DM me to get started, and be sure to follow along here for the latest on the market!
December 12th - Thursday
Holiday Gift Guide
COPY CAPTION BELOW:
🎁 Having a hard time finding the perfect gifts for certain people on your shopping list?
I have a top tip that always helps me when it comes to holiday shopping -
✨ Gift them something that helps them enjoy their favorite hobbies or how they spend their free time! ✨
I've put together this helpful little gift guide to make it even easier and share examples of choosing gifts based on their hobby or personality -
👉 So swipe through for some ideas for the homebody, athlete or sports fan, reader, traveler, or chef in your life!
Or use it to brainstorm other ideas for people on your list!
But most of all - it's the thought that counts, so have fun with it and enjoy!
📌 And feel free to save the gift guide to refer back to later or share with a friend!
December 13th - Friday
Reel: I’m Busy This Weekend
COPY CAPTION BELOW (& SEE PROMPTS):
Because this could be you this weekend! 😍
Touring homes for sale, getting your buying plan together, and prepping to put in an offer on your dream home -
The first step?
Just reach out! We'll have a casual conversation about your goals and the best plan of action to get you where you want to go.
🙌 That one small action can get you on the right track to start making moves.
I'm here for you anytime and to answer any questions or concerns you may have about how to get started -
💬 DM me here!
📱 Text or call at (INSERT NUMBER)
🖥️ Or reach out at (INSERT WEBSITE OR EMAIL)
December 14th - Saturday
Buyer Friendly Market?
COPY CAPTION BELOW:
🎢 If you've felt like the last few years in real estate have been a roller coaster, I wouldn't disagree!
We had unprecedented activity in the market during the pandemic, where people were moving all over and getting into bidding wars to pay top dollar for homes.
Then, we had mortgage rates nearly double or more, and much of the buyer activity slowed down.
Now, at the end of 2024, we're seeing signs that could be good news for buyers.
🏡 First, there are more homes to choose from!
Inventory is up to the highest level in 5 years, according to the senior economic research analyst at Realtor.com.
More inventory means buyers have more opportunities to find the right home for their needs. And they are less likely to get into competitive bidding wars because of a lack of homes.
🗝️ This increase in inventory is also leading to price reductions in listed homes.
Sellers might also be offering other incentives to attract buyers to their homes.
⏰ And lastly, buyers have more time.
At the height of the market, many buyers were putting in offers sight-unseen and waiving contingencies.
Now, buyers don't have that extreme rush. So, there's more time to look at homes and feel less pressured into making a rushed decision.
While this is all good news for buyers, sellers aren't left out in the cold in today's market.
📈 Over the last few years, many homes have appreciated in value, so sellers can cash in on an increase in equity.
But let me know what you think in the comments. Are you feeling like now might be a good time to buy a home or are you still unsure?
December 15th - Sunday
The Places I Take Friends
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Option 2
Note: This caption mentions our local holiday guide. You can find the template here.
COPY CAPTION BELOW (& SEE PROMPTS):
Tip: Use the photo featured or replace with a local photo of where you’d go!
There are many wonderful ways to celebrate this time of year here locally.
But when friends and family come into town for the holiday season, there are a few hotspots I know they have to see while they're here!
If you're looking for some ideas for your holiday visitors too, here are the places on my list you can use as inspiration ⤵️
☕️ For Coffee - INSERT NAME
This local spot is the best place to stop for a pick-me-up, especially for the holidays! I'd recommend you try the INSERT YOUR FAVORITE DRINK OR WHAT YOU WOULD RECOMMEND HERE.
❄️ For Winter Fun - INSERT PLACE (example: place to go ice skating or special holiday event)
Get out of the house and enjoy some winter-time fun here at INSERT NAME! Located at INSERT WHERE, you can enjoy INSERT WHAT YOU CAN DO HERE AND WHAT YOUR RECOMMEND
🍽 For Dining Out - INSERT PLACE
My favorite place to take guests out to eat here locally is INSERT WHERE. They have delicious INSERT WHAT KIND OF FOOD, and it's always a hit when I bring visitors here!
🎁 For Holiday Shopping - INSERT PLACE OR GENERAL AREA
And for any last-minute holiday shopping, I'd take my visitors to INSERT SPECIFIC PLACE OR AREA WITH GOOD SHOPPING. Here you'll find INSERT WHAT KIND OF ITEMS OR WHAT KIND OF STORES ARE IN THE AREA
And for even more ideas for the holiday season here in INSERT AREA, I have a complete Local Holiday Guide I'd be happy to send you a copy of!
It outlines the best holiday happenings, recommendations, and must-attend events to celebrate the season 👉 comment GUIDE or DM me to get your copy!
December 16th - Monday
Get Your Local Buyers Guide
Note: This caption mentions our Local Buyers Guide. You can find the template here.
COPY CAPTION BELOW:
🗝✨If buying is on your mind - even as a big wishful goal for this year - this is for you.
Because there are a lot of moving pieces when it comes to buying - some you may not have even thought of.
Not to mention the need for the unique insights into the specific markets you're looking to move it.
Plus, there are resources available for buyers you might not have known about that could make your dream of buying more realistic than you think.
📕And this is why I created my Local Buyer Guide!
To give buyers like you the step-by-step guide and the important info they need to feel confident about the process.
💬 So grab your free copy from me - comment BUYERSGUIDE - or send me a DM, and I'll send it your way!
December 17th - Tuesday
What Top Selling Listings Got Right
COPY CAPTION BELOW:
When you go to sell your home, you want to sell it for the highest price possible, right?!
You also don't want your home to linger on the market, not attracting offers.
Then, follow the lead of the sellers I worked with this year! ⤵️
They were able to sell for top dollar thanks to a comprehensive strategy that included -
📱A modern marketing plan that maximized social media, video, and creative promotions
🏦 Strategic pricing and positioning in the market to attract more offers
🗝️ Staging to make the home look its best and appeal to more buyers
💼 Experienced listing advice and negotiation strategies
But above all, the most successful listing sales have one thing in common...
They have a complete selling plan designed for that property and that seller.
I'd be happy to share what that plan could look like for you. DM me here or keep following along for more tips for sellers!
December 18th - Wednesday
Reel: The person who sent you this…
COPY CAPTION BELOW:
Send this to someone you want to spend time with this season ❤️
Wishing you very happy holidays!
December 19th - Thursday
2024 Market Recap
COPY CAPTION BELOW (& SEE PROMPTS):
🧐 Curious how the market shaped up this year in INSERT AREA?
From home prices to inventory levels, I'm breaking down the key stats to know about 2024's real estate trends in the area
👉 Swipe through to explore the highlights
They're good to know as we head into a new year with new real estate goals in mind.
📲 And if you'd like even more data or insights about a specific neighborhood or market, let's chat!
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
December 20th - Friday
How to Buy With Future Value in Mind
COPY CAPTION BELOW:
When you buy a home, you want more than the perfect space...
🗝️💰 You also want to ensure you're making a savvy financial investment.
This way, when you sell your home, you can earn a profit and use the equity to invest in another, more expensive home or to achieve other goals.
So here are some tips to buy with future value in mind -
✅ Analyze historical appreciation
Research how property values in the area have grown over time to gauge potential future returns
✅ Look for value-add potential
Does the property offer room for improvements that could potentially increase its value, like updating the kitchen or bathrooms?
✅ Focus on location
Desirable areas with strong amenities, economic drivers, and increased demand tend to hold value and appreciate faster.
✅ Plan for your own future
Think about how this property aligns with your goals—whether it's room to grow, proximity to key amenities, and potential resale value.
I'd be happy to help you break down the numbers and analyze the potential upside of buying a specific home.
Because a thoughtful purchase today could mean big returns tomorrow.
December 21st - Saturday
You Find Your Way On Social to Me
Option 1
Option 2
COPY CAPTION BELOW:
Because my number one goal is to help you feel confident and excited about making your next move 🏡✨
If you've just found me here - welcome!
I'm so happy to connect with you and if you'd like, get you on the right track to reaching those home goals of yours.
🗝 It really can start as simply as a chat about what you're looking for -
Whether you're just starting out and have no idea where to begin, are thinking about relocating, or are ready to find your next dream home...
I'm here to make things as easy as possible as we navigate it all.
💬 So if real estate is on your mind, let's chat!
I'd love to hear about your goals and help you make them happen.
December 22nd - Sunday
Reel: Welcoming Holiday Guests
COPY CAPTION BELOW:
🎁 Help your guest feel right at home this season
Use this checklist to make your guest spaces warmer and your holiday celebrations more inviting this year.
With music, seasonal scents, special goodies & more, you can make your home the perfect place to create those perfect holiday memories with those you love. ✨
✅ So be sure you save as you're prepping for your guests this year & enjoy your time together!
December 23rd - Monday
2025 Home Trends
COPY CAPTION BELOW:
🏡🎨 As we get ready to step into a new year, you might be feeling inspired to try something new in your home
Whether it's taking on a DIY design project, changing up the wall color, or simply freshening up the space with some decor...
👉 Swipe through to check out these predicted trends for the new year in home design
It might give you just the inspo you need to revamp your home in the new year.
💌 & share with a friend who would love one of these trends for their home
December 24th - Tuesday
Reel: Bunk Beds
COPY CAPTION BELOW:
✨ Because there's just something magical about a built-in bunk bed✨
Especially during the holiday season -
👉 It's the perfect way to have more space in an elevated and creative way.
👉 Kids love them for obvious reasons
👉 But they're also great for a home's aesthetic and character!
So if you're looking for a new home project, need more guest space, or want to add some style to your home - consider adding some built-in bunks!
A little one in your life would love this space as they await for Santa’s arrival!
December 25th - Wednesday
Reel: Merry Christmas
Option 1: Use our footage.
Option 2: Use this 'Waterfront Christmas' footage or replace with your own community footage.
Option 3: Customize using your own personal photos or video footage.
COPY CAPTION BELOW:
May your day be filled with sweet memories, those you love, and time spent enjoying all that makes this holiday so special.
I wanted to be sure to take a moment today to say thank you for following along with me here and being a part of my year.
I'm so grateful for you, and I hope you're having a happy holiday season.
Wishing you and your loved ones a very Merry Christmas!
December 26th - Thursday
Happy Hanukkah
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Option 2
COPY CAPTION BELOW:
As we light the menorah this season, we're reminded of the miracles in our lives—the big and small moments that bring joy, peace, and connection.
As the candles shine, may they fill your home with peace, your heart with gratitude, and your days with endless blessings.
Sending you warmest wishes for a Hanukkah filled with love and light!
December 27th - Friday
Zip Codes That Stole The Show
COPY CAPTION BELOW (& SEE PROMPTS):
🏡 A lot happened in the real estate market in the INSERT AREA area this year.
With new people moving in, many downsizing or moving into larger spaces, and changes throughout the market in general, there was a lot of activity going on.
But there were a few zip codes in particular that really had their time to shine.
From sales prices to popularity, I'm sharing a recap of some of the zip codes with the most interesting activity in 2024
👉 So swipe through to check out the recap.
And if you want any info on any of these communities, I'm happy to share more! You can send me a DM anytime.
*Note - This data was obtained from (INSERT WHERE) and includes data from (INSERT TIME FRAME) & (INSERT PROPERTY TYPE). (INSERT ANY ADDITIONAL INFO FOR COMPLIANCE.)
December 28th - Saturday
Celebrating a Year of Home Stories
COPY CAPTION BELOW:
These words from my home buyers and sellers mean the absolute world to me.
Each of you has made my year so memorable, and your choosing to trust me to make your real estate goals a reality is such an honor.
And hearing you share your experience working with me truly tops the list of what I'm grateful for this year - it's why I love what I do!
So thank you to each of you for sharing your stories - I'm so glad to have been able to be a part of it.
And if you or anyone you know is looking to make a move in the near year, I'd love to be a part of your stories, too - feel free to reach out!
December 29th - Sunday
5 Ways to Prep for Homebuying
Note: This caption mentions our Local Buyers Guide. You can find the template here.
COPY CAPTION BELOW (& SEE PROMPTS):
I know a lot of people have 'buy a home' on their list of goals for 2025.
So if that's you, too, then it's time to get yourself in the best position possible to make that happen.
Here are 5 ways you can start prepping now to make that goal a reality next year -
1️⃣ Get Your Finances and Credit in Order
Review your budget, save for a down payment, check your credit score, and make any needed improvements to get yourself in the best possible place.
2️⃣ Get Pre-Approved for a Mortgage
A pre-approval not only shows sellers you're serious but also helps you understand what you can afford as you start your home search
3️⃣ Research the Market
Dive into recent market trends and insights on homes in the area. Knowing the local data will help you set realistic expectations for your search.
4️⃣ Make a Home Wishlist
Prioritize your must-haves and nice-to-haves in a home. Think about location, layout, and lifestyle needs to help narrow your focus when inventory becomes available.
5️⃣ Find the Right Agent for you
The right local expert will not only guide you through the process of buying confidently, they'll also offer important insights into the local market, connect you with trusted pros you'll need along the way, and so much more.
📌 Bonus Tip - Get a copy of the Local Buyers Guide
I put this INSERT AREA guide together with you in mind - to share everything you need to navigate the local buying process in one place.
From local data and info to the step-by-step buying process, it's an invaluable resource for buyers.
You can comment - BUYERSGUIDE - for your copy or send me a DM!
December 30th - Monday
My 2024 Highlight Reel
COPY CAPTION BELOW:
What was your favorite part of your year?? ✨
I'm prepping for 2025 by getting my goals and plans all set.
But I don't want to say goodbye to this year without taking a look at everything that has made it so memorable!
🙌 So I'm sharing this fun little wrap-up with this 2024 Highlight Reel
From my favorite moments to my biggest wins, it's been a year to remember 😍
And a big thanks to all of you for being a part of it - wishing you a very Happy New Year! 🎇🥂
December 31st - Tuesday
Thank You for an Incredible Year
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Option 2
COPY CAPTION BELOW (& SEE PROMPTS):
As we close out another incredible year, I want to take a moment to celebrate each of you who helped make 2024 so special.
It's been such an honor to serve the real estate needs of the INSERT AREA area, and I'm so grateful for the connections, the homes, and the meaningful moments we've shared.
To those who chose me to help them buy or sell their homes this year - thank you for trusting in me, and know that it was such a joy to work with you!
And thank you to everyone following along here for being a part of my year and letting me serve you as well.
We've had a lot of fun keeping up with our communities and staying up to date on the latest in real estate together!
So I hope you all have had a wonderful 2024, and I look forward to continuing to stay connected with each other in the year to come!
Please note: It's your responsibility to review each post and caption and make any necessary edits before sharing to ensure there are no potential compliance issues and that the information shared is accurate or applicable to your unique market.