February 2025 - Social Media Content
Welcome to This Month’s Social Plan!
Below, you'll find the Canva templates for your social posts and previews. Each post includes a visual element (a carousel, graphic, or reel) and a caption.
Step 1:
Open Your Social Templates & Reels in Canva
Click the buttons below to edit your social posts and to download your content in Canva.
Step 2:
Download Your Content Calendar
Your Monthly Plan
Get organized and stay on track with this overview of your social media content schedule! Print it out, hang it up, or keep it on your desk for easy reference & a reminder of your schedule!
Step 3:
View Your Posts & Get Captions
Below, you’ll find a preview of each post and its caption. We recommend making any edits to your designs in Canva and coming back to this page to copy your captions. Throughout the posts, you’ll find opportunities to personalize your content for your market & to stand out as an agent.
You can share the post on the day suggested or customize your own plan. To make scheduling & sharing even easier, our favorite scheduling tool is Later. Try it for free here.
February 1st - Saturday
Price Improvement
🎉 NEW FEATURE 🎉
This post (and more throughout the month!) is available in two styles—a static graphic and a video. This gives you the flexibility to choose which style works for you and easily incorporate more short-form videos into your strategy. For the video templates, you’ll find suggestions of what type of footage to include as well as trending audio to pair it with. Enjoy!
Option 1: Graphic Post
Option 1
Option 2
Option 2: Video Post
Video Ideas: Use a video clip of the listing you’re highlighting - either from your photographer, one you film on your phone, or even of you in the listing - walking through it or opening the front door, for example
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/1718206565643582/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW (& SEE PROMPTS):
INSERT AREA buyers ➡️this one’s for you!
This home for sale is complete with
📍 X beds
📍 X baths
📍 XXXX sqft
🏠 and has just had a price improvement, now listed at $xxx,xxx
INSERT A PORTION OF THE LISTING DESCRIPTION THAT HIGHLIGHTS THE HOME'S FEATURES.
Located in INSERT LOCATION/AREA - it's one you'll want to check out for yourself if you're looking for a home here.
Reach out anytime for a private showing or for more details on the home!
Listed by: (INSERT AGENT NAME, REALTOR®, BROKERAGE, TEAM)
🤳Call or Text - PHONE
📨Email - EMAIL
✨ Or DM me or comment below for more info!
*Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
February 2nd - Sunday
Reel: When I Move In
COPY CAPTION BELOW:
Personally, the first step I like to take when moving into a new home is to start the process of making it feel like ✨mine✨
Because a house isn’t just walls and a roof—it’s a reflection of you!
It should be your sanctuary and safe place, so taking the time to make it truly feel like yours is well worth it.
Here are some of my favorite simple ways to do just that -
✨ Add small personal touches
Incorporate decor items that represent you, like meaningful artwork, family photos, or souvenirs from your favorite trips.
🎨 Update the style
Adding a fresh coat of paint in your favorite shades, swapping out light fixtures, or even new cabinet hardware can transform the vibe instantly to match your style.
🛋 Layer in cozy comfort
Add rugs, throw pillows, or curtains that bring your personality to life and make the space feel more welcoming and cozy.
🌿 Bring in greenery
Plants and greenery are some of the easiest ways to add life and color while also making the home feel more inviting.
🔨 Tackle one project at a time
Start with the rooms you’ll spend the most time in, and make them your own first. Then, little by little, add the finishing touches to each space in the home to make it simply - you.
At the end of the day, it's all about the little details that make your house truly feel like a home.
Feeling inspired? Save this post as a guide and make these changes in your home to make it more you!
February 3rd - Monday
February’s Insider Guide
Design Tip: Include a photo of your market on the first page. If you don’t have a photo, try searching on Canva under “elements” for a stock image you can use of your local area. You might be surprised by what you find!
COPY CAPTION BELOW (& SEE PROMPTS):
💖 February is here, and love is in the air—along with so many exciting things happening around [INSERT AREA].
Whether you're planning a special date for Valentine's Day, finding new local favorites to enjoy, or refreshing your home, this month’s Insider Guide has you covered!
From can’t-miss events to local spots you’ll fall for, home trends to try, and creative activities to spark inspiration, there’s so much to explore.
👉 So swipe through for all the details and make sure to save as inspo and you enjoy this month to the fullest in [INSERT AREA]!
And be sure to follow @INSERTUSERNAME as I share these guides monthly!
February 4th - Tuesday
I'm a 🥂🏡 agent!
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Use a video of you doing what you love! You could be working, walking through a home, opening a door, or enjoying a hobby for example.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/1464548480861435/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW (& SEE PROMPTS):
Hey there! If we haven't had the chance to meet yet, I'm INSERT NAME!
And I'm not what you might typically think of when the word REALTOR® comes to mind...I strive to be a little bit different!
It's my top priority to make sure my customer's experiences are anything but stressful or cookie-cutter.
Instead, I bring my expertise, attention to detail, and personal touch to everyone I have the honor of working with.
From finding the perfect home to negotiations and beyond - there's no pressure or unwanted stress - just expert guidance, real results, and a little bit of fun along the way 🥳
So if that's what you're looking for when it comes to your real estate pro, then I’m so glad you’re here!
Follow along for the best of local living, homes, and real estate tips 👉 and reach out when you’re ready to make a move!
February 5th - Wednesday
You Shouldn't Be Wondering
COPY CAPTION BELOW:
“Hmm..what exactly am I signing here, and what does this mean?” 🤔
That thought right there ⬆️ That’s the last thing you want…being unsure of what’s going on when you’re buying a home!
It’s your agent’s role to guide you through it all and answer all of your questions—whether it’s when you’re reviewing a document to sign or just trying to make sense of the process as a whole.
So, make sure your agent covers the important details, like:
✅ The homebuying process in general, step by step
✅ What to expect from your agent throughout the journey
✅ What fees you can expect and what they cover
✅ The terms and conditions of your contract
✅ Clear communication about what’s happening and what’s next
✅ Any tasks or paperwork you’ll need to handle
✅ The inspection and appraisal process
✅ The timeline from offer to closing
✅ The closing process and what to expect on the final day
Feeling confident and informed is non-negotiable when you’re buying a home. So, don’t be left wondering!
February 6th - Thursday
Moves I'm Excited to Make Happen
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Use a video of a listing of yours, of you working, of you walking through your community or a home, for example.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/2002739330171276/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
I have big goals for this year, and if you do too, let's make them happen 🙌
While I work with all kinds of buyers and sellers, I also specialize in providing an even more tailored experience to my clients.
🗝 So, if any of these sound like you - let's chat!
Each step of the way, I'll be there for everything you need to reach those goals!
So reach out anytime to get started with your personalized journey! And let's make this a meaningful year where you get to where you want to go. 🏠
February 7th - Friday
Don't forget closings costs!
COPY CAPTION BELOW:
Buyers often overlook closing costs when planning and focus on things like…
down payment and the monthly mortgage payment 💰🔑 Which is understandable because they’re often talked about the most!
However, closing costs should be something you budget for from the beginning!
Closing costs cover a range of items and fees and can cost about 2 to 5 percent of your total loan amount.
So, they’re definitely something to prepare for!
🗝 Plan ahead so you’re not caught off guard.
💬 Ask questions and get clear on what’s included.
📆 Budget for these costs early in the process.
The good news? I’m here to guide you every step of the way—explaining what to expect, what’s negotiable, and how to make the process as stress-free as possible.
February 8th - Saturday
Reel: Seconds in Insert Area
Tip: For this video, choose a clip of your local market. For example, if it’s 7 seconds long, put 7 seconds in Insert Area on your video. Look on your phone to see if you already have some footage or shoot something new!
COPY CAPTION BELOW (& SEE PROMPTS):
Take a quick stroll through [INSERT AREA] with me! 🎥
📍 From the [INSERT UNIQUE FEATURE, e.g., tree-lined streets or waterfront views] to the [INSERT LOCAL FAVORITE, e.g., charming cafes or vibrant local shops], this area has a vibe that’s impossible not to love.
So soak in the charm of [INSERT AREA] & send this to a friend who loves it too or who you'd like to spend an afternoon exploring the area with! ☀️
February 9th - Sunday
Sipping & Reading
Option 1: Graphic Post
Option 1
Option 2
Option 2: Video Post
Video Ideas: Share a video clip of you reading/sipping your favorite drink, or just of your book and drink like in the example shown.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/522545572644016/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
Here's what my down-time's been looking like lately 😍
My favorite drink & my current read - and I'm absolutely loving it.
But tell me, what have you been reading lately? I need to fill up my list of what to read next 🙌
February 10th - Monday
Issues With Inspection?
COPY CAPTION BELOW:
Getting a home inspection report with issues can feel overwhelming, but it doesn’t have to derail your plans. 🚧
Here’s what to consider -
🛠 Are the repairs major (think structural or safety concerns) or minor fixes?
💰 How much will the repairs cost, and is the seller willing to negotiate?
🤔 Will this home still meet your needs after addressing the issues?
Once you’ve answered these questions, you’ll have a clearer picture of your options.
If the repairs are manageable and the seller is open to making repairs or reducing the price, negotiating can be a great way to move forward.
On the other hand, if the issues are too big or the home no longer feels like the right fit, it’s okay to walk away and keep looking.
The key is staying focused on what works best for you and your long-term goals. But you don’t have to weigh out your options alone! We’ll talk it through! 🏡
February 11th - Tuesday
Save, Spend, or Splurge Valentine's
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Share footage of you from your Valentine’s Day celebrations from last year, footage of one of the examples you’re sharing, or footage of you out and about in your community - eating a meal, enjoying a beverage, or walking through a scenic area.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/2387586084964628/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
Valentine’s Day plans? I've got you covered. 💘
Whether you want to keep it sweet and simple, go all out, or land somewhere in between, I’ve rounded up the perfect list of local ideas to find what works best for you 🥂
So check out these top ideas on how to make this Valentine's Day unforgettable, whether you're saving, spending, or splurging!🌹
And let me know…which vibe are you going for this year?
February 12th - Wednesday
Reel: All You Need Is a New Home
COPY CAPTION BELOW:
✨ A new chapter calling your name? Let's make this your year for a fresh start in a home that's just right for you.
If making a move is on your mind, I'm happy to be here to help you make it happen.
From choosing the right home and community for your lifestyle to navigating the financial side, offers, and negotiations...
🗝 I'm here to guide you through the process to get you into that perfect new home -
Reach out any time to chat about what a move could look like for you!
February 13th - Thursday
Love it or List It
COPY CAPTION BELOW:
Deciding whether to stay in your current home or make a move isn’t always straightforward.
It can be personal, and there’s a lot to consider 🏡
The good news?
There’s no “wrong” choice, as long as it works for your goals, lifestyle, and finances. Whether you’re leaning toward making updates to love your home again or listing it for something new, it’s all about what feels right for you.
Need help figuring it out? That’s what I’m here for…to help you decide to 🔑♥️ “love it or list it!” ♥️🔑
February 14th - Friday
Reel: My Love Language
COPY CAPTION BELOW:
Because turning houses into homes isn’t just what I do…
It’s what I truly love 💕
So whether it’s finding the one for you or sharing inspo to make it feel uniquely yours, I’m here to help make real estate feel extra special. 🏠😍
February 15th - Saturday
The Move In Ready Trend
COPY CAPTION BELOW:
The move-in ready trend is more than just a buzzword. It’s what buyers are actively looking for right now 🏡✨
Why? Homes that don’t require extra work save buyers time, money, and stress, making them more appealing in today’s market.
But don’t worry, you don’t have to do a full renovation to make your home stand out.
Simple updates can go a long way:
🖌 Freshen up with neutral paint to create a clean, inviting look.
💡 Swap outdated light fixtures for modern, budget-friendly options.
🛠 Repair small issues and worn features to make your home feel well-maintained.
🌱 Add a little curb appeal with tidy landscaping and a clean front door
It’s all about making your home feel ready for someone to picture themselves living there…without feeling like they’ll need to take on a huge project!
February 16th - Sunday
What No One Tells You
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Share footage of the community you’re highlighting. It can be a quick few seconds of the area like in this example, can be one of the things about the community you’re showcasing, or a video of you enjoying the community (walking through it, sitting on a bench, at at event, etc.)
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/1256018655853614/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW (& SEE PROMPTS):
📍🙌There's something special about [INSERT COMMUNITY] that just makes it feel like home.
From the local gems to the charm of the atmosphere, this area has so much to offer locals and visitors alike.
✨ Whether you’re a longtime local, looking for your next home, or are on the hunt for somewhere new to explore this weekend, there’s a lot to love about [INSERT COMMUNITY]!
So don’t forget to share with a friend who you know would love to check it out, too 🙌
February 17th - Monday
Reel: I Wish More People Knew
COPY CAPTION BELOW:
🏡👏Just some real estate words of wisdom for you!
Owning a home is a big step, but it doesn’t have to feel out of reach.
The process is often more flexible than people think.
There are loan options with lower down payments, ways to save money and make it more attainable to buy, and opportunities to invest in homes that don’t need to be perfect to pay off in the long run.
When you know your options, buying a home can open the door (literally!) to long-term savings and stability.
So, save this video and reach out if you’re ready to make homeownership a reality for you!
February 18th - Tuesday
Projects That Pay Off
COPY CAPTION BELOW:
Because not all home projects are created equally! 🛠️
If you’re thinking about giving your space a refresh, it’s smart to focus your time and resources on updates that will not only make your home shine now but also add value for the future.
✨ So swipe through to see some ideas for simple yet impactful projects that are worth the investment and will pay off more in the long run!
Share with a friend looking for project ideas & be sure to save this post for when you're ready to get started on your own home improvement!
February 19th - Wednesday
Reel: Home Prices Around Here
Note: For footage in this reel, use an overview of the area or a listing. If you have an aerial video from a past listing, that could work great here! However, any local video would do and make it pop!
COPY CAPTION BELOW (& SEE PROMPTS):
Does it cost more or less than what you were thinking?
🔑 These stats are the (CHOOSE - average or median, home values, list price, or sales price) during (INSERT TIME PERIOD).
So, it gives you a good idea of what to expect when buying a home in the (INSERT AREA) area.
But that doesn’t mean that they’re aren’t homes for sale that are more or less expensive than those numbers!
To view what’s on the market right now, what you could qualify for in a home loan, and what you might be able to buy, reach out! ✨ I also have this market data for other areas I’m happy to share as well!
*Market info pulled from INSERT SOURCE on INSERT DATE. INSERT ANY OTHER INFO FOR COMPLIANCE IN YOUR MARKET.
February 20th - Thursday
Pets Shape Big Moves
COPY CAPTION BELOW:
🐶😺 It’s no secret that pets are part of the family, so of course, they matter when making a move!
Whether it’s finding the perfect yard for fetch or a neighborhood close to the best parks, pets play a bigger role in home decisions than you might think.
And if you’re selling, small adjustments can make a big difference for buyers with furry friends. ➡️Swipe through for the surprising details!
As both a real estate agent and a pet lover, I get it.🐾 Pets aren’t just part of the process—they’re part of the story.
But what about you? Would your pet influence the home you choose? Let me know!
*Stats featured provided by the NAR report Animal House: Pets in the Home Buying and Selling Process
February 21st - Friday
Skip The Daily Coffee
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Share a video of you enjoying a coffee/beverage at home, or footage of your own coffee station/of your beverage itself.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/556815480155745/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
☕️Cutting out small expenses—like that daily $5 coffee—can add up faster than you think.
Over a year, that daily savings could mean an extra $1,800+ toward your dream home down payment!
And every little bit helps you get closer to your goal.
So try out your own at-home coffee station this year instead!
& start saving up to get you closer to those home goals of yours! 🙌
February 22nd - Saturday
Could Your Home Be the One?
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: You can use the footage of the home provided here, or replace with footage of a past listing, of you in a home, or of you working.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/2826269057548681/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW (& SEE PROMPTS):
Homeowners in INSERT AREA 📣
I'm working with a motivated buyer looking for this specific kind of home!
Does this sound like yours? Then, this could be your perfect opportunity 🙌
Let's connect to see if your property is the right fit and what selling could look like for you in today's market 🏠
Even if you haven’t thought of selling yet, it might be worth it to see what the opportunity could bring you.
📞 PHONE
Or send me a DM here!
February 23rd - Sunday
What makes me happy?
Option 1: Graphic Post
Option 1
Option 2
Option 2: Video Post
Video Ideas: Share a video of you enjoying what you love that you’re highlighting! It could be you reading a book, enjoying a meal, bike riding, at your favorite place in the community, playing with your pets, etc.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/5004504843107324/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
At the end of the day, this is me!
I've found that I'm not truly my best self if I don't allow myself enough time to enjoy what fills me up and brings me joy.
🗝 So I make it a point to make sure my schedule allows for me some 'me' time that includes the little things that make me happy!
That way, I can truly put my best self forward for those around me - including my family, friends, and of course, my homebuyers and sellers!
So let this inspire you to spend some time doing what you love most, too 🙌
February 24th - Monday
Reel: Short Videos Sell Houses
Note: The Listing Marketing Plan template referenced in this caption can be found here.
COPY CAPTION BELOW:
If you want more attention on your home for sale, then you need an agent who does video!
And not just any kind of video! 👉 Short-form videos like this.
They aren’t just trendy. They’re essential for getting your home in front of more buyers.
Platforms like Instagram and Facebook Reels, TikTok, YouTube Shorts, and even LinkedIn are where buyers are scrolling, and the right video can stop them in their tracks. 🎥
📊Studies have even found that homes marketed with video get more inquiries, views, and engagement! Exactly what you need when you’re looking to sell quickly and for top dollar.
That’s why I leverage these types of videos -
🎬 Highlighting key features of listings in quick, engaging tours
🌟 Showcasing the lifestyle with neighborhood spotlights
📈 Sharing real estate tips and advice to attract more buyers
It’s all part of a complete marketing strategy for your home!
And video works especially well because it also creates a connection…helping buyers picture themselves in the space before they ever step inside.
I’d be happy to share more on the modern marketing that’s working to sell homes right now! DM me or comment MARKETING for a copy of my Listing Marketing Plan!
February 25th - Tuesday
If I Were Looking
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Use a video clip of the listing you’re highlighting - either from your photographer, one you film on your phone, or even of you in the listing - walking through it or opening the front door, for example
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/1090772882393108/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW (& SEE PROMPTS):
If you're looking for...
🗝bulleted list of what you're highlighting about the listing on the post
🗝bulleted list of what you're highlighting about the listing on the post
🗝bulleted list of what you're highlighting about the listing on the post
Look no further than this INSERT AREA home for sale!
It's offered at $XXX,XXX and features
🏠 X beds
🏠X baths
🏠X sqft
(Optional: Include 2-3 sentences from the listing description that describes the listing further)
So be sure to check it out if a home like this is on your radar!
Reach out for more info or to schedule a private showing.
Listed by: (INSERT AGENT NAME, REALTOR®, BROKERAGE, TEAM)
🤳Call or Text - PHONE
📨Email - EMAIL
✨ Or DM me or comment below for more info!
*Note - (INSERT ANY INFO REQUIRED FOR COMPLIANCE HERE SUCH AS LISTING AGENT/BROKERAGE INFO.)
February 26th - Wednesday
How It Turned Out
COPY CAPTION BELOW:
Every story has a beginning, and I’m so grateful for the clients who’ve trusted me to help write theirs. 🏡✨
And hearing these kind words from past clients about their experience working with me reminds me why I’m so passionate about what I do.
So thank you to my customers for sharing your experience - it was such a joy to be by your side to help you reach your goals!
And if you're thinking of making a move and want an experience like this too, I'd be happy to be that trusted agent for you.
Reach out any time to start your success story 🗝
February 27th - Thursday
Should You Make an Offer
Option 1: Graphic Post
Option 2: Video Post
Video Ideas: Use a video clip that showcases you working - it could be a clip of you on your phone or computer, walking through your office, in a home, etc.
Audio to Use: When you create your reel on Instagram, use this suggested trending audio to go with it - https://www.instagram.com/reels/audio/555738344122837/
Note: This post can be shared as a graphic social post OR a video post!
COPY CAPTION BELOW:
Found a house that has you thinking 'this could be it'? 🏡
Before you put in that offer, it's important to take a step back and really evaluate what’s best for you. A few key things to consider:
✔️ Does this home meet your needs now, or is it the right next step for future goals?
✔️ Does it make sense as a long-term investment? Is there a history of equity growth, so there’s likely a return when you go to sell in the future?
✔️ Is this the right location for your lifestyle, both now and down the road?
✔️ Does the price line up with your budget, plus potential future expenses?
✔️ Are there any red flags about the property or area?
Being confident in your decision before making an offer can help save you from unwanted surprises in the future.
That’s why I recommend talking it through with someone you trust and who is knowledgeable on the local market (like me!). Then, you’ll know if you should make an offer and move into your new home!
February 28th - Friday
Reel: Small Spaces
COPY CAPTION BELOW:
Don’t underestimate the charm of a small space...
It’s all about how you use it. 💡 And small spaces can pack a BIG punch when styled thoughtfully.
Whether you want to make your space more functional or simply add some personality, here are a few quick ideas to make your cozy corners feel more stylish and purposeful -
✨ Create a cozy reading nook with a comfy chair and floating shelves
✨ Set up a chic bar cart in an unused corner for entertaining in style
✨ Maximize your pantry storage with clear containers, labeled baskets, and vertical shelf risers
✨Design a work-from-home station with a compact desk, sleek chair, and pegboard for organization
✨ Transform your entryway with hooks, a small bench, and a mirror for a functional and welcoming vibe
✨Add vertical gardening by using wall-mounted planters to bring a green touch to tight spaces.
✨Choose multi-functional pieces like ottomans with storage, fold-out tables, or sleeper sofas.
Big ideas can come to life even in small spaces - so make yours shine! & be sure to save for later inspo -
Please note: It's your responsibility to review each post and caption and make any necessary edits before sharing to ensure there are no potential compliance issues and that the information shared is accurate or applicable to your unique market.