What are Content Pillars & The Strategy Behind Your Social Posts

This easy-to-follow formula for posting on social media was created by Heather for a strategic, purposeful social media calendar.

This strategy is based on her extensive first-hand experience of trial and error, finding what works and what doesn’t work to get the results you’re looking for on social media!

These post types will help you engage with your sphere and attract new customers through your social channels.

These pillars also form the basis of the content calendars you will find here in the Suite each month (with complete content and posts that fall into these 5 Content Pillars!).


Watch The Training ⤵️


Explore Your Social Content ⤵️

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How to Use Your Marketing Planning Spreadsheet

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Getting Started with Instagram Reels Workshop & How to Level-Up