Your Content Pillars
Your Content Pillars
Avoid the dreaded “is this going to work?” frustration and get results with what you post!
🎓
Real Estate Education
Getting Started with Content Pillars
👉 How it Works: Content pillars are essentially strategic themes or overarching topics that categorize your content. By using content pillars, you’ll not only have something purposeful to share, you’ll also know that everything you post is working towards your goals.
This is exactly the strategy you’ll find in The Marketing Suite with our five signature content pillars: real estate education, listings & lead gen, community & lifestyle, at home, and personal branding.
These content pillars are designed to help you attract new customers, engage your sphere, brand yourself in your local market, encourage people to get to know and remember you, and stand out on social.
🗓️ Your Monthly Content: Your content calendar (or social plan) follows our content pillar strategy! So, each month, when new content is released, your posts follow a thoughtfully curated plan that’s proven to get results. You’ll see that our monthly calendars are even color-coded so you can visually see the balance in posts.
💡 Want to do your own thing? We’ve got you! You can also leverage our content pillars to create your own plan. Be sure to download our Social Strategy Guide below to discover how to create a plan using the templates and content pillars inside The Marketing Suite.
🔥
Listings & Lead Gen
📍
Community & Lifestyle
🖼️
At
Home
Psst! Do you have a copy of the
Social Strategy Guide & Calendar?
Inside you’ll find more about our content pillars, social tips, and how our social strategy works for you!
😎
Personal Branding
Your Social Post Templates
View by content pillar & discover how they work overtime for you! ⤵️
Content Pillar 1:
Real Estate Education
What It Is: “Real Estate Education” posts are informative and work to guide your ideal customer to reach their real estate goals by educating them about topics that matter the most to them.
Why It Works: This type of content comes from a place of value. So you are serving VS selling with what you share. These posts also establish your expertise while building trust.
Who It Attracts: Your ideal home buyer or seller, people with an active of near-future real estate need
Real Estate Education Social Templates -
Content Pillar 2:
Listings & Lead Generation
What It Is: The intention of these posts is to be sales-driven and actively advertise homes for sale, open houses, or other promotions where you are actively asking for business.
Why It Works: The primary goal of these posts is to generate business and opportunities. They can be used for lead gen with strong calls to action such as download a resource, schedule a showing, etc.
Who It Attracts: Your ideal home buyer or seller, typically people further down the sales funnel who are ready to take action
Listings & Lead Gen Social Templates -
Content Pillar 3:
Community & Lifestyle
What It Is: This content reinforces why the areas you work are a great place to call home. It also showcases the unique lifestyle and benefits of living in the area, from the overall city to smaller communities and specific neighborhoods.
Why It Works: Community and lifestyle content further amplifies any geographic farming and target marketing efforts. These posts tie you into an area, establish local expertise, and keeps everyone interested!
Who It Attracts: Your sphere, buyers & sellers interested in the area, a local audience, people who might have a future real estate need
Community & Lifestyle Social Templates -
Content Pillar 4:
At Home
What It Is: Tips for around the home, DIY, and decor all fall into this category. This further reinforces your connection to real estate and also keeps people engaged with you who might not have an immediate real estate need.
Why It Works: People enjoy “At Home” posts as binge-able, shareable content - especially for reels! They’re not salesy but still real estate-related with info on interiors, architecture, and home trends.
Who It Attracts: Your sphere, potential customers, and all types of people interested in home and real estate!
At Home Social Templates -
Content Pillar 5:
Personal Branding
What It Is: This content is your opportunity to share more about yourself, highlight your personality, and connect with people on a personal level. Essentially, these posts are all about you & why somebody should work with you!
Why It Works: These posts are often the top-performing posts you’ll share! While the content highlights you, the goal is to form connections & spark relationships by being authentic.
Who It Attracts: Potential customers, your ideal home buyer and seller, and your sphere who enjoys seeing what you’re up to!
Personal Branding Social Templates -
