If you approach your online marketing with the wide net of simply "looking to attract any & all buyers & sellers," it's going to be challenging for you to stand out. There’s why target marketing is an advantage!

Strategic storytelling can be used across your real estate marketing strategy. From branding you as an agent to attracting your next home buyer or seller, stories are pathways to connection.

Ever feel like it's impossible to keep up with social media marketing for real estate? These changes and everyday challenges then lead to widespread myths.

As far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum…

Despite all the challenges with my health, I've never been happier with what I'm doing or prouder of how Ideas for Real Estate is growing So, on this week's episode, I'm sharing the biggest marketing lessons I've learned during this time.

Strategic quizzes can help you engage customers with real estate topics that matter. So, whether you're somebody who struggles with lead gen or is looking for a creative idea, this episode and blog is for you!

Today’s buyers are looking for a lifestyle, not just a home. In this episode, I’m sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know.

The more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other agents.

If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing.

Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines. 

We're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These creative ideas are beyond staging tips and relevant today’s market!

If you want to create a profile worth following on Instagram, the content you share makes all the difference. If you want your post to stand out on Facebook, LinkedIn, Pinterest, an eye-catching visual is what's going to get people's attention right away. 

If you want to create a profile worth following on Instagram, the content you share makes all the difference. If you want your post to stand out on Facebook, LinkedIn, Pinterest, an eye-catching visual is what's going to get people's attention right away.