Ready to take advantage of the power of video on Instagram for real estate marketing? In this fun 5-day challenge, you’ll go from behind the lens to confident on camera as a Realtor on Instagram. You’ll also use Insagram Stories, Reels, IGTV, videos, and “going live!”

If you approach your online marketing with the wide net of simply "looking to attract any & all buyers & sellers," it's going to be challenging for you to stand out. There’s why target marketing is an advantage!

The thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place?

Strategic storytelling can be used across your real estate marketing strategy. From branding you as an agent to attracting your next home buyer or seller, stories are pathways to connection.

Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them.

The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent or REALTOR.

While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more!

You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out. But when it truly comes down to our marketing, are we too hard on ourselves?

When people ask you, “how’s the real estate market?” now’s your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the difference.

Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with. So, how could this be impacting your business as an agent?

Personal branding photos are the secret to creating a personal brand on social. In today's episode, I'm breaking down what they are, why you need to invest time into them, and how to get the best photos for social to develop your band.

We all want more likes and comments on our social media. Because we know that engagement can lead to relationships and, ultimately, to customers! And if we put money or time into an ad, we want it to work.

When you’re a real estate agent or in the industry, one of the first things you learn is that you need to market yourself. And this concept of marketing yourself might be an unnatural feeling to some. So, today we’re going to discuss some mindset shifts to make you not only more comfortable with real estate marketing but more confident as well!

I’ve narrowed down three very popular branding ideas for REALTORS®. Ideas you might even think are essential. And I’m taking the possibly unpopular stance that all three as not necessary! Instead, I have three modern ways for you to reinvent these “essential real estate branding requirements” to better show off who you are as an agent, a person, and your own brand.

Now, as we’re entering the first week of April, COVID-19 is affecting everybody’s daily lives. So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and focusing on our real estate marketing & businesses?

There’s a lot of uncertainty about the future.

But one thing I do know is that it’s more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business.

Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we’re providing the other person. Not to mention how our strategies reflect our personal branding. Today, I’m covering not only how to generate leads but also some easy tips to make your lead capture more effective

You have 150 characters. And in those 150 characters, you have to get a lot done. You need to sum up who you are. What you do. What makes you interesting. How you provide value. Why somebody should care. Why they should click that follow button. Deep breath. This template’s for you!

Learn the three types of videos that will make the most impact on your real estate marketing. From generating leads to connecting with more home buyers and sellers, these videos are not only strategic but also engaging.

Posting quality content consistently on Instagram for Real Estate can be a struggle.  But it doesn’t have to be! On today’s quick tip, I’m covering my favorite tools and apps to not only plan out social media marketing for Realtors but also to ensure that it looks good as well.