Many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if a brokerage's offerings are right for you?

Strategic storytelling can be used across your real estate marketing strategy. From branding you as an agent to attracting your next home buyer or seller, stories are pathways to connection.

There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital tool with a pen & paper system to keep you on track.

If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing.

How much time and money have you spent looking for new leads or sources of business? It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list.

If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode! Because email marketing is still one of the most effective forms of marketing you can do.

On this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business!

Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them.

The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent or REALTOR.

While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR. 

While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more!

You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out. But when it truly comes down to our marketing, are we too hard on ourselves?

I came across an agent who was having a difficult time keeping everything organized. As a new mom, she was looking for a better way. When she couldn't find the answer out there, she created one for herself!

You probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. What if I told you there’s a straightforward strategy that can help you with all of this?

We all want more likes and comments on our social media. Because we know that engagement can lead to relationships and, ultimately, to customers! And if we put money or time into an ad, we want it to work.

Now, as we’re entering the first week of April, COVID-19 is affecting everybody’s daily lives. So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and focusing on our real estate marketing & businesses?

There’s a lot of uncertainty about the future.

But one thing I do know is that it’s more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business.

You only have a few seconds to catch people’s attention. Maybe even less if they’re scrolling away on social media. Once you have their attention, don’t waste it! It can sometimes be difficult to accept, but here’s some hard truth. The person who is most interested in our marketing...is ourselves.

Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we’re providing the other person. Not to mention how our strategies reflect our personal branding. Today, I’m covering not only how to generate leads but also some easy tips to make your lead capture more effective

Posting quality content consistently on Instagram for Real Estate can be a struggle.  But it doesn’t have to be! On today’s quick tip, I’m covering my favorite tools and apps to not only plan out social media marketing for Realtors but also to ensure that it looks good as well.