How to Overcome the Real Estate Tech Overwhelm with Tavia Ritter
This post originally aired as a podcast!
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Have you ever been overwhelmed by technology? Or just put off using tech you know would yield results because it was too much of a headache to start?
My guest for today’s show knows all about the challenges and possibilities that come along with tech. Tavia Ritter, the IT Operations Manager at Re/Max of Reading, has helped hundreds of agents implement tech into their daily lives and is sharing her best tips with us today.
From choosing the right tech to adopting it into your daily business, to pushing past the fears holding you back, this is an episode that everyone from the tech shy to the tech-obsessed will find valuable!
In today's episode, we cover:
Choosing the right technology for your real estate business
Leveraging tech, especially video, during these unique times
Making sure your money is well spent!
Pushing past fear and unease to be successful with tech
And more great tips along the way
Some of my favorite parts of the conversation happen around minutes:
[07:00] We discuss the why behind many brokerages implementing new technology for their agents.
[9:30] How to determine if a tech fits into your real estate business strategy.
[12:20] What you should look at when evaluating tech.
[14:50] We explore whether you should take a second look at a tech you already use or consider implementing a new solution.
[21:00] In the age of connectivity, we talk about how efficient tech should be working together.
[25:00] How to determine if you should move on from an old tech and give a new real estate tech a try.
[31:00] The secret productive agents know when adopting a new technology.
[38:00] What real estate agents should do if they are uncomfortable with new tech.
[38:00] Discovering your learning style.
[52:00] The number one trait or tip that agents should know who want to be successful with real estate tech.
🎧 Listen to the show on Apple Podcasts | Spotify
Whether you are an early adopter or drag your feet when it comes to change, today's episode will inspire you to evaluate your own tech use and journey!
More Words of Wisdom
Question: Why does using tech matter for today's real estate agent?
Tavia: When using the right tech for your business, it can truly streamline your efforts and allow you to be where it matters, with your clients. Any successful agent will tell you that the real success comes from connecting with people, not sitting behind a screen. Life and business move fast. Time matters and reach matters. Having the tools that help you automate the things that can be automated matters. Having systems that talk to each other, so you aren't forced to learn multiple platforms and keep multiple passwords, that matters.
Question: What are some of your best tips for implementing new tech?
Tavia: KNOW what you are spending money on, and find out how it connects to your current systems to streamline your efforts. LEAN on the training that is offered by the product and your brokerage! DON'T buy things or implement things that you already have - unless you are thinking about a switch because the ROI is no longer there. TRACK what you are doing. If it's advertising, what is the reach, how many leads were generated, how many deals did you close?
Connect with Tavia Ritter
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UP NEXT:
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!