LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung
If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success.
I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate.
Throughout this conversation, we uncover the power of LinkedIn to boost your online presence as a REALTOR® and reach more customers. Yet, what's extra compelling is that LinkedIn's immense value for real estate agents remains largely untapped. So, you have a unique opportunity to stand out from your competition by implementing some of the expert tips you'll learn today.
That’s why we're talking all about the kind of content you should be sharing, how to optimize your profile, and leveraging features throughout the platform to connect with your next customer (including ideas for exactly what to say to turn your connections into conversations!).
So, tune in by watching the video, listening to the podcast, or reading the blog below brought to you by The Marketing Suite, your all-in-one solution to real estate marketing.
This post originally aired as a podcast!
🎧 Listen to the show on Apple Podcasts | Spotify
The advantage of using LinkedIn as a real estate agent
There are three top reasons that LinkedIn is an overlooked advantage that real estate pros should be tapping into.
First, LinkedIn leverages various Google SEO practices, which allow you to elevate the visibility and ranking of your LinkedIn profile without too much effort. This helps your profile appear closer to the top of search results related to your expertise and what you can offer your clients.
LinkedIn also offers great opportunity, as not many users are consistently generating content on the platform, making it easier for those who do add valuable content to more easily stand out above the noise.
And finally, LinkedIn can also be the place to connect with more of your target customer and those who are in a position to be interested in buying or selling real estate, as you can find business decision-makers and professionals with an average annual income of $78k. This can make it an ideal place to find prospective clients for more luxurious properties and to drive sales to grow your business.
Leveraging the power of SEO and Google results with your LinkedIn profile
Your headline and summary on LinkedIn play a crucial role in 70% of LinkedIn and Google SEO.
So, if you want to target specific keywords, it's essential to incorporate them in your headline and summary. The remaining 30% of SEO is influenced by your work summary, so keeping it up-to-date and including relevant information for your target audience and the services you provide is equally important.
When updating your work experiences, be sure to include relevant keywords, such as where you’re located and how you can help buyers and sellers with their real estate needs. LinkedIn uses these keywords to match your profile with potential clients or employers. For instance, if you specialize in luxury real estate, LinkedIn will show your profile to users interested in that niche.
Optimizing your profile with the right keywords can significantly enhance your discoverability and reach, allowing you to be found and create more connections with the right audience.
How to connect and start conversations with your ideal homebuyer or seller using LinkedIn
There are analytics on LinkedIn where you will be able to see who visited your LinkedIn profile, so you will be able to connect with and DM those that you know are already interested in you.
If there are people liking or commenting on your posts, Salina recommends saying something like, "Hi, I wanted to break the ice of social media and say thank you for engaging with my posts. If you happen to be interested in (insert service or property), let's have a chat." It's very open-ended and not salesy - your sparking conversation.
Also, when you request to connect or visit the profile of those who have visited yours, it will help your content and your profile show up for them more on the platform.
Another option is to use keywords to find and register for relevant events found on LinkedIn. By joining events tailored to your niche, like "Miami waterfront properties" or "luxury real estate," it will allow you to connect with other attendees who could be potential clients, and who you know are part of your ideal audience.
The 3 types of content you should be sharing and repurposing
Try to repurpose some of the content pieces that are performing really well on Instagram or other social media channels over to LinkedIn. When you go to someone's social media profile, what makes someone want to follow you? Oftentimes, it’s educational content that adds value.
There are three formats that are easy to use for cross-promotion on multiple social channels. One of them is Instagram Reels - Reels do really well on Instagram, and LinkedIn also has LinkedIn short videos that will give you visibility on the platform.
You can also do the exact same repurposing for Instagram carousels, but a protip is to customize the very last page for your LinkedIn audience to encourage them to follow you or connect with you further on LinkedIn.
You can also use your Instagram images on LinkedIn - content that would drive emotion and inspire people to take action and follow you because they're getting to know you more personally in addition to the other content you are sharing.
Taking Action with Your LinkedIn Checklist
If you were inspired to take action and need a first step, I've got you!
Download your free LinkedIn Marketing Checklist from Salina. Inside you'll find an easy-to-follow breakdown of your LinkedIn profile and what you should include in each section. That way, you can make some easy changes to help more homebuyers and sellers find you!
Amplify Your Marketing & Keep the Momentum Going
Since 2014, I've experienced the challenges and opportunities in real estate marketing. And that journey inspired me to create The Marketing Suite, an innovative solution for real estate marketing. Inside, agents have exactly what they need to attract more customers, create memorable brands, and foster relationships with their spheres that lead to closings.
Marketing Suite agents get daily social posts, innovative strategies, email marketing, high-end materials, templates, live trainings, a supportive community, and more. Use code JOIN25 for 25% off your first month, and elevate your marketing without stress, overwhelm, and tired tactics!
Meet Today’s Guest, Salina Yeung
Ex-LinkedIn turned CEO of the[in]academy. Salina is a LinkedIn Expert & Coach, LinkedIn Learning Instructor, 2018-2022 LinkedIn Power Profile and Chairperson for several International Women@Tech Groups. Salina has helped over 228 Entrepreneurs to build personal brands that people want to follow, create content that opens hearts + wallets and turn their LinkedIn connections into clients. During her tenure at LinkedIn, she has trained over 8,000 execs globally and consulted for Fortune 500 brands about the power of personal branding and LinkedIn for Business. Follow her LinkedIn profile and #InItWithSalina to stay abreast of the latest LinkedIn updates and tips.
Connect with Salina:
Instagram
LinkedIn
TheInAcademy.com
Join the Personal Brand Boss & learn to convert LinkedIn connections into customers. Use code ‘HEATHER’ to save $50!
Never miss an episode or idea!
Get the exclusive, weekly “Ideas for Real Estate Rundown” ⤵️
More Featured Resources & Freebies -
Other Episodes You Might Enjoy -
Realtor Newsletters 101: Engaging Your Sphere & Leads with Email
How to Leverage Modern Branding to Attract Your Dream Buyers or Sellers
The Free Weekly Marketing Action Plan for Consistency & Results
UP NEXT:
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!