How Target Marketing Can Help You in Today's & Tomorrow's Real Estate Market
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When it comes to marketing, I like to play the long game. While quick wins are great for motivation, successful agents know that you can't have a short-term mentality.
Yet, over the past couple of years, you might have found yourself constantly pivoting or struggling to keep up with the fast-paced market. Unfortunately, what happens is that when life and business get busy, consistency becomes harder, new prospecting happens less, and your marketing might not have been a priority.
You need a strategy that you can take action on now, and that will help you in the future. So I'm sharing three reasons why target marketing can help you!
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Times are changing in real estate, and I, like many of you, have been learning as much as I can about the market and what's to come. While I will continue to do that (and I suggest you do too!), there has to be consistency in your marketing despite what is going on with the market. And that's where the challenge can come in - because what exactly should you be focusing on?
One way to position yourself as the caring, expert agent you are is through target marketing! If you're not familiar with Target Marketing for Real Estate, it's essentially choosing a strategic niché or geographic area and marketing to this smaller "target" of homebuyers and sellers. There are many reasons why target marketing works for real estate, but here are three key reasons to implement this strategy in today's shifting market.
But before we jump it, be sure to grab your free copy of my Target Marketing Workbook. I’ll walk you through exactly how to identify a profitable target market, and how to attract them to increase sales! Click here to grab your copy.
Reason 1: Target Marketing Narrows Your Focus While Being Adaptable
One of the misconceptions of target marketing is that it limits you. However, that is not the case! Target marketing can give you a strategic yet flexible plan moving forward.
But let's say you don't want to give it a try and you're marketing to all potential home buyers in sellers in your greater area. Unfortunately for you, thousands of other agents might be as well. Your marketing is likely to be drowned out and not find its way to your ideal customer. Instead, if you determine a profitable target market, you won't be wasting your time, money, and efforts. Your marketing will be positioned to attract that specific person in that specific area.
I'm sure your target market has questions and concerns about what's going on in the real estate industry, just like anyone else. You can adapt your marketing to directly address the issues that matter most to them. For example, if you're focused on sellers in a specific neighborhood, you can share market data about where they live and not generalized data about the greater area. If you focus on first-time home buyers, you can walk them through navigating today's market in your local area.
Sharing this type of valuable info not only attracts new business to you, it also helps you grow your brand as an agent, brokerage, or team.
Reason 2: Target Marketing Brands You as a Trusted, Expert Agent
People are seeing posts from other agents, reading news headlines online, and trying to make sense for themselves of what's going on with the market.
Instead of adding to the confusion, this is your opportunity to be their trusted real estate advisor. They don't need to head to Google or decide whether they should buy or sell based on a misleading article they read. If you are implementing a target marketing strategy, you are speaking directly to them. You are there for them as a trusted source of information.
Target marketing works to brand you as a reliable, trusted Realtor - which in this market is something I strongly recommend you focus on.
Reason 3: Target Marketing Creates Consistency that Leads to Long-Term Success
When it comes to marketing, consistency is key. The more you talk about something, the more you'll be known for something.
So, if you want to attract your ideal customer, one of the best strategies you can implement is target marketing. You'll be more purposeful with your marketing, and you'll consistently be marketing to this ideal customer. You're not hoping from one idea to the next. Instead, you're dialed in on a profitable target market for you. So, no matter what's going on with the market, this is a strategy you can control that will pay off in the future.
Yet, how do you choose a profitable target market?
Learn How to Tap Into Profitable Opportunities with a Target Marketing Strategy
I share exactly how to choose a target market and implement your unique strategy in my exclusive training, How to Tap Into Profitable Opportunities with a Target Marketing Strategy! Inside you'll learn:
Exactly what Target Marketing is and why you should use it
How to choose & identify the right Target Market for your business (we'll look at online & market data)
Customizing your marketing strategy to reach your target market effectively
+ a complete workbook that walks you through how to choose the right target market)
Watch the training live on August 17th or catch the replay here. And to help you implement this strategy even more, I'm also hosting a live Q&A session where we're diving into your biggest challenges with target marketing. There has never been a better time to take action on this strategy and learn step-by-step exactly how to do it.
Since this is such an action-packed strategy, it is exclusive content for members of The Marketing Suite. If you're not a member yet, what are you waiting for? Inside you'll find live trainings, daily social media posts and templates (including Reels!), a monthly email newsletter, and marketing support and so much more!
{Click here to learn more & become a member of The Marketing Suite}
& use code JOIN25 for 25% off your first month of the membership:
So, while the market might be changing and shifting, it doesn't mean that you have to be completely reactive. Take a proactive approach to your business and give target marketing a try! What you talk about today in your content might be different than what you talk about tomorrow, but you'll remain consistent with building your business!
Looking for more? Don't miss these top related episodes:
Plus, here are some featured resources you might enjoy!
The Marketing Suite Live Coaching Session: ‘Your Top Challenges with Target Marketing’
Monthly Social Media Calendar + Content in The Marketing Suite
Click here to learn more & join The Marketing Suite
Get a complete, monthly social media marketing strategy {including done-for-you Reels} + email marketing, monthly training, live coaching & so much more
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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”
If you like what you read here today, I’d encourage you to take a listen to the episodes. :
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!