It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie's LaBreque story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing.

The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. But what should brokerages be focusing on? If you're in brokerage leadership, a broker/owner, or support, this conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting & more

Successful real estate agents know that systems and automation in their marketing can give them back their time and lead them to more closings. This strategy works incredibly well for social media marketing, especially Instagram. So in this episode, I'm sharing three easy ideas to get you started using automated direct messages to generate more business, grow your database, and more

Can paid online leads be an untapped opportunity in your business? Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. Today's guest, Scott DeRuiter, Director of Sales and Partnerships at Sierra Interactive, brings a thoughtful approach to online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you -

We’re diving into the opportunities for real estate marketing on LinkedIn. I’m joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares first-hand insight on how to leverage LinkedIn to grow your brand and your business in real estate. We uncover the power of LinkedIn's SEO, the content you should be sharing, optimizing your page, and how to connect with your dream customer.

In this special episode of the Ideas for Real Estate podcast, I'm taking you behind the scenes to where it all began and how we're working to improve the podcast to keep you motivated and share the best marketing ideas and tips for Realtors to see success in your unique real estate marketing strategies. So listen in to hear more about what you can expect in the months to come -

If you're intimidated by Instagram Reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! I'm sharing an easy Realtor hack for Instagram Reels that makes it easier to create Reels and leverage the power of short-form video to build your brand, connect with customers & enhance your social media marketing strategy

In this podcast episode, we're diving into one of my favorite topics - real estate websites! We're talking all about how to choose the right website platform for you to help you reach your career goals, stand out in your market, connect with more home buyers and sellers, and more. So tune in to hear my top tips for finding the right real estate website for you to integrate into your overall marketing strategy as a Realtor

If you’re looking to stay connected with your sphere, nurture leads, and brand yourself as the go-to agent, then you need to add email marketing to the mix! Yet, I know that many agents struggle with choosing the right tech and figuring out a system that works for them. So in this live recording of the Ideas for Real Estate Podcast, I’m taking a closer look at Mailchimp. You’ll learn - What features could work for you - Tips for email marketing - What to keep in mind & more! Let’s get you consistently marketing leveraging the power of email!

What should you share on social as a Realtor? We’re tackling this popular marketing challenge for real estate agents by going through an entire week of what to post on Instagram, Facebook, and more. You’ll learn exactly what to share, why it works to attract business, and tips to increase your engagement. Plus, download free social template to execute the social plan!

Whether you're looking to attract more sellers or stand out on listing appointments, your listing presentation and listing marketing plan are important tools to leverage as a Realtor. But what is the difference between them? In this podcast episode, we're diving into just that, and why you should be leveraging a pro Listing Marketing Plan for your Real Estate marketing to get more listings and attract more home sellers

One of the biggest struggles Realtors face with their marketing is consistency. It can be hard to find a system that works for you to keep up with your social media marketing, reach out to your sphere, and prospect for new leads and business. So I'm sharing a clip from my recent live Realtor marketing training that highlights 5 inconsistency traps in real estate marketing and how to overcome them

Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic real estate marketing content? I'm sharing my three favorite video editing apps to help you do just that!

I know a lot of real estate agents dread the question "why should I work with you and choose you to be my Realtor?" from potential customers. I was recently asked a very similar question - so I'm sharing how I answered it and how you can use my experience in your own business and can confidently answer this top question to your next potential home buyer or seller to grow your real estate career.

Showing up in your real estate marketing means being present, committed, and focused in your marketing. But above all, it means being there for your next customer so they can find you! Are you showing up for your real estate marketing? Here are five reasons why you should and how it can help build your business as a Realtor

Throughout my years of experience as a professional real estate marketer, I've found some of the biggest challenges Realtors face in their marketing are being overwhelmed, inconsistent & unsure where to begin. In my free realtor marketing training, I'm giving you the tools for confidence & consistency in your real estate marketing to grow your Realtor career & reach your business goals

In this mini marketing episode, we're talking about filming video for real estate in one take. I have a process you can use to help you film your videos in just one take as well! So tune in to hear my top tips and tricks for saving time and being more efficient and purposeful with your Realtor video marketing by implementing my process for video -

As a Realtor, your Instagram bio is the opportunity to include a clickable link that can help guide potential customers exactly where you want them to go. It's your chance to highlight how you can help, provide more value, and move conversations closer to working with you! I'm sharing how to optimize your Link-In-Bio for your real estate marketing and tools for creating your strategic link

We're diving into the pros and cons of using AI Writing for Real Estate, including Chat GPT and Canva’s Magic Write! These tools can be helpful for Realtors with content creation and more - so listen into today's episode to hear my tips for trying these tools in your own Realtor marketing -