How to Pick a Real Estate Website Platform
This post originally aired as a podcast!
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I am so excited to talk today about one of my favorite topics - websites and how you can integrate websites into your overall marketing strategy, because they can be so powerful when done correctly!
I know many agents have questions about websites, and in this episode, I'm addressing one of the top website questions - choosing which website platform is right for you!
When we're thinking about starting your online marketing and diving deeper into your online marketing, you want to make sure that you have a website that you can rely on that works for your business and your goals.
Well, I have a lot of experience with real estate websites - I have done real estate website design work strategy work from the brokerage level and for agents, and have almost ten years of experience working with real estate websites. And real estate websites have changed a lot over the years. Things I recommended ten years ago or two years ago will be very different from what I recommend now for a number of reasons!
So in today's episode, we're diving into:
What to consider when choosing the right real estate website platform
The questions to ask yourself to make sure you're working to reach your unique career goals through your website strategy
Leveraging the resources you have available to you for your online strategy
Evaluating and comparing website tools and features
Things to keep in mind to avoid overwhelm
What to look for to ensure your site will highlight your unique brand, make you stand out, and allow for lead generation opportunities
And more!
So tune in on your favorite podcast app to listen to the replay of this live-recorded podcast episode!
🎧 Listen to the show on Apple Podcasts | Spotify
Want to take it to the next level and learn more about real estate websites?
I just hosted a full training in The Marketing Suite all about Real Estate websites and the content strategy that works today. I also provided members with a strategic real estate website template, professionally created by me in Canva! So if you're looking for a real estate website you can start using right away, I invite you to check out The Marketing Suite, and join to access the training, the website template, and everything else the membership has to offer!
Click here to learn more about The Marketing Suite:
my monthly marketing membership for Realtors complete with social content, monthly training, email templates and more!
When it comes to marketing your real estate business, a well-designed website is one of the most powerful tools you can have. Not only is it a centralized hub for your marketing efforts, but it’s also a key way to attract new clients and build your brand. However, with so many platforms and features to choose from, how do you know which website is right for your business? In this blog, I’ll guide you through the essential steps to picking a real estate website platform that works for you.
Why Your Website Matters
Let’s face it—many agents have mixed feelings about websites. Maybe you’ve had one in the past but didn’t see results, or you’re skeptical about whether a website is worth the effort. The truth is, when done right, a website can generate leads, showcase your brand, and elevate your entire marketing strategy. It’s not just about having a presence online; it’s about having a site that actively works for your goals.
Step 1: Start with Your Goals
Before diving into the endless options for website platforms, take a step back and ask yourself, What do I want this website to achieve?
Do you want to:
Attract sellers in your market?
Showcase your expertise to grow your brand?
Host content like videos or blog posts?
Generate leads with forms or landing pages?
Your answers to these questions will shape every decision you make moving forward. A website isn’t just about looking good—it’s about aligning with your overall business strategy.
Step 2: Evaluate What You Already Have
Many brokerages and teams offer website options to their agents. If that’s the case for you, take the time to explore what’s available. Does the platform meet your needs, or is it worth looking at alternatives? Starting with what’s already accessible can save you time and resources.
Step 3: Focus on Features
Here’s where the fun begins! Look at the features different platforms offer and prioritize what you actually need:
IDX Integration: Do you want MLS listings to pull directly onto your site?
Customization: Can you personalize the design to reflect your brand?
Lead Capture: Does it support landing pages or forms for generating leads?
Content Hosting: If you create video or blog content, is there space to feature it?
Not every website needs every feature. Focus on what aligns with your goals and skip the bells and whistles you won’t use.
Step 4: Consider Ease of Use
A feature-packed website is useless if you can’t figure out how to use it. Think about your comfort level with tech. Do you want something simple and intuitive, or are you okay with a platform that requires more learning?
If you’re not tech-savvy, a user-friendly site will save you time and frustration. The easier it is to update your website, the more likely you’ll be to use it consistently.
Step 5: Prioritize Customization
Your website should reflect you. It’s the one thing that sets you apart from every other agent in your market. Look for platforms that allow you to:
Add your own branding, colors, and logos.
Include unique content like videos or neighborhood guides.
Tailor the user experience to your ideal client’s needs.
Step 6: Think About Lead Generation
A great website isn’t just a digital business card—it’s a lead generation machine. Evaluate the tools your platform offers for capturing leads.
Can you create custom landing pages?
Does it support innovative lead magnets like quizzes or guides?
How does it encourage potential clients to engage with you?
The more robust the lead gen features, the more opportunities you’ll have to grow your business.
Step 7: Look at Integrations
If you’re already using tools like a CRM or email marketing software, make sure your website can integrate seamlessly. This will save you from manually transferring data and streamline your overall workflow.
Step 8: Plan for the Long Term
Your website should be part of a larger strategy, not just a short-term solution. Think about:
Whether the platform allows you to grow as your business evolves.
If you’ll still have access to the site if you switch brokerages or teams.
How the site can support your brand over the next several years.
A great website grows with you, helping you build a sustainable online presence.
Bringing It All Together
Choosing a real estate website platform doesn’t have to be overwhelming. By starting with your goals, focusing on essential features, and thinking long term, you can create a website that truly works for your business.
For even more tips, check out my Ideas for Real Estate Podcast, where I dive into actionable strategies for modern real estate marketing. You can also find exclusive website templates and resources in the Marketing Suite to help you get started.
Your website has the potential to transform your business—let’s make it work for you!
Here are some featured resources you might enjoy!
Join The Marketing Suite to access my Realtor Website Template
Download a free "Weekly Marketing Action Plan” to attract more customers
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