How to Pick a Real Estate Website Platform

how to pick a real estate website platform for your realtor marketing

This post is at its best as a podcast!
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I am so excited to talk today about one of my favorite topics - websites and how you can integrate websites into your overall marketing strategy, because they can be so powerful when done correctly!

I know many agents have questions about websites, and in this episode, I'm addressing one of the top website questions - choosing which website platform is right for you!

When we're thinking about starting your online marketing and diving deeper into your online marketing, you want to make sure that you have a website that you can rely on that works for your business and your goals.

Well, I have a lot of experience with real estate websites - I have done real estate website design work strategy work from the brokerage level and for agents, and have almost ten years of experience working with real estate websites. And real estate websites have changed a lot over the years. Things I recommended ten years ago or two years ago will be very different from what I recommend now for a number of reasons! 

So in today's episode, we're diving into: 

  • What to consider when choosing the right real estate website platform 

  • The questions to ask yourself to make sure you're working to reach your unique career goals through your website strategy

  • Leveraging the resources you have available to you for your online strategy 

  • Evaluating and comparing website tools and features 

  • Things to keep in mind to avoid overwhelm

  • What to look for to ensure your site will highlight your unique brand, make you stand out, and allow for lead generation opportunities

  • And more!

So tune in on your favorite podcast app to listen to the replay of this live-recorded podcast episode! Listen on > Apple Podcasts | Spotify | Amazon | Stitcher | Google

Want to take it to the next level and learn more about real estate websites?
I just hosted a full training in The Marketing Suite all about Real Estate websites and the content strategy that works today. I also provided members with a strategic real estate website template, professionally created by me in Canva! So if you're looking for a real estate website you can start using right away, I invite you to check out The Marketing Suite, and join to access the training, the website template, and everything else the membership has to offer!

Click here to learn more about The Marketing Suite:
my monthly marketing membership for Realtors complete with social content, monthly training, email templates and more!


 

I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”

If you like what you read here today, I’d encourage you to take a listen to the episodes. :

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