REALTOR® Tech to Try: Mailchimp for Email Marketing
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If you’re looking to stay connected with your sphere, nurture leads, and brand yourself as the go-to agent, then you need to add email marketing to the mix! Yet, I know that many agents struggle with choosing the right tech and figuring out a system that works for them. So in this live recording of the Ideas for Real Estate Podcast, I’m taking a closer look at Mailchimp.
We're talking:
Why you should be using email as a part of your marketing strategy
Why I recommend Mailchimp for Realtors in their email marketing efforts
My top tips for what to include in your marketing emails
And more!
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Email marketing might feel like an old-school approach, but it remains one of the most effective ways to connect directly with your audience. However, choosing the right tech for email marketing can be daunting—there are so many tools out there, each with its pros and cons. That’s why in this blog, we’re taking a deep dive into Mailchimp, a platform that’s simple to use and packed with features perfect for real estate professionals.
Why Email Marketing Matters
Social media is fantastic, but not everyone will see every post you share. That’s where email marketing steps in. It’s a direct connection to your audience, allowing you to nurture relationships and stay top of mind.
Great email marketing feels personal—it doesn’t scream “sales pitch.” Instead, it delivers value, builds trust, and fosters engagement. Whether you’re reconnecting with past clients or nurturing cold leads, email gives you the tools to stay relevant and make meaningful connections.
Why Mailchimp Stands Out
With nearly a decade of experience in real estate marketing, I’ve tested countless CRMs and email tools. Mailchimp consistently stands out for a few key reasons:
1. Ease of Use
Mailchimp is incredibly user-friendly, even if you’re not tech-savvy. My husband, a commercial real estate broker who isn’t exactly a tech wizard, uses it effortlessly. That’s saying something! You don’t need to watch hours of tutorials—Mailchimp makes it simple to get started and stay consistent.
2. Templates Made for You
One of my favorite features is the ability to share templates. Think of it like Canva for email. You can create beautifully designed emails, complete with graphics and branding, in minutes. This is especially helpful for teams, brokerages, or anyone who wants to use pre-made designs.
3. Seamless Integrations
If you’re tired of juggling disconnected systems, you’ll love Mailchimp’s integrations. It connects with platforms like Squarespace, saving you from duplicating work. Whether you’re capturing leads through a website or creating sales funnels, these integrations streamline the process.
Features You’ll Actually Use
When choosing an email platform, it’s easy to get distracted by fancy features you’ll never need. Instead, focus on what matters most for your business. Mailchimp offers:
Landing Pages: Build simple pages for lead capture or promotions.
Analytics: Track opens, clicks, and more to measure your email performance.
Customizable Design: Make every email look polished and on-brand.
A Real Estate Email Strategy That Works
When it comes to email marketing, consistency and value are key. Here’s a simple strategy you can use, inspired by what we do in the Marketing Suite:
1. At-Home Content
Share binge-worthy lifestyle content, like home organization tips or seasonal ideas. This keeps your emails fun and engaging for your audience.
2. Community Highlights
Position yourself as the go-to expert in your area by sharing local events, news, or hidden gems. Your clients will appreciate your insight and connection to the community.
3. Real Estate Updates
Don’t forget to include market insights or helpful tips for buyers and sellers. Keep your messaging balanced—highlight your expertise without always pushing for a sale.
Mailchimp vs. Traditional CRMs
It’s worth noting that Mailchimp isn’t a replacement for a traditional CRM. While it’s excellent for sending emails and tracking performance, it doesn’t manage your full database. Use it as a complement to your existing CRM to maximize your marketing efforts.
Wrapping Up Your Email Marketing Strategy
Email marketing doesn’t have to feel overwhelming. With a tool like Mailchimp, you can simplify your process, create professional emails, and focus on what really matters—connecting with your audience.
If you’ve been hesitant to try email marketing, now’s the time to start. Focus on building a system that’s easy to use, and let Mailchimp do the heavy lifting.
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