Under Construction: A Look Behind the Scenes of the Re-Launch of the Show!

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Thank you for tuning into a special episode of the Ideas for Real Estate podcast. But first I want to take you back in time with me. It was December of 2019 and my husband and I were on a fancy Christmas vacation to London and Paris. I'd brought along my macbook with me because I'd made a bold claim a few weeks earlier (in a real estate magazine interview!) that I was launching a podcast. So, there I was, up extra early, wrapped up in a hotel blanket and sitting at one of those tiny desks to work on my website, social, freebies, and content - all of which to accompany this new podcast.

Was I a little exhausted by the "unbalance" of work & life that I'd set for myself during that trip? Yes! But more than anything, I was excited about the possibilities ahead and that I was going to be able to share my passion for real estate marketing to help others. So, bit by bit that vacation, I worked on getting it all together, and eventually one evening - post a day of museums, shopping, and walking miles on end - I hit publish. And I'm not ashamed to say a few tears of joy rolled down my face. I'd taken the plunge and finally did it. So, my husband and I headed downstairs to the swanky cocktail bar in the hotel and had a glass of champagne to celebrate. And that's truly how Ideas for Real Estate began. It was messy. It wasn't glamorous. But it was important to me in how I show up for you.

Now, a lot has changed since that time! When I started, I was the CMO of a large real estate brokerage and moved into Ideas for Real Estate full-time in 2021.

Along the way, I was diagnosed with DDH and have had five major surgeries on my hips. I've worked on the podcast to keep my mind busy the nights I was so scared before my surgeries. It kept me positive during the long months I was on bed rest, couldn't walk, and was struggling. It's brought me so much joy to see how it has helped people all over the world. I've made incredible connections with people on social thanks to this podcast, who've truly become friends.

This podcast has been the little engine that could - moving forward despite a lot of setbacks.

Now, I feel like I'm at another crossroads in my personal and professional life. I am finally feeling so much better with my health and that I'm taking back control of my life. And Ideas for Real Estate is continuing to grow as a company. We launched our marketing membership, The Marketing Suite, almost a year ago, and it's been quite an incredible journey! We've helped so many gain confidence with their marketing and finally get the results they're looking for.

I couldn't be prouder of where we are today, but there's one thing I know deserves a refresh and to be its absolute best - and that's this podcast.

And that's exactly what we're doing - because the Ideas for Real Estate podcast is officially under construction. I want to bring you motivational, valuable content that you can apply to your business and that you can't wait to tune into. And to do that, it's time for a change! So, over the next couple of months, myself and my team will be busy working behind the scenes to record different content and take a new approach. You've seen us experiment with Marketing Mini episodes, live recordings of the podcast, and more. And I'll tell you the truth, I want it to be better, and I know it can be.

That's why we're relaunching the all-new Ideas for Real Estate podcast this July! Until then, you'll still hear from me each week with an encore of some of my favorite episodes of the podcast. So, please keep listening to stay motivated with your marketing and make progress this summer, because now's the time that a lot of agents lose momentum. Dive into my website for resources.

Follow me on social - @IdeasforRealEstate on Instagram - to stay in touch, and don't be shy about sending me a DM! Or join The Marketing Suite to keep learning with me in our exclusive trainings or to take advantage of our social posts, email content, and marketing materials.

Click here to learn more about The Marketing Suite:

Because in July, the Ideas for Real Estate podcast will be back better than ever! And I thank you so much for tuning in and being a listener. I appreciate you more than you could know, and who would have thought from those early mornings and late night hours, we'd be where we are today! It just goes to show you - if you have a dream and stay dedicated, you can make it happen. And I thank you for being a part of my dream, which is Ideas for Real Estate.

P.S. If you’re looking to streamline your marketing efforts to a doable action plan each week -
{Download my free Weekly Marketing Action Plan for Realtors}
Inside, I'm breaking down key tasks to accomplish each week where you narrow your focus to ensure you get them done!

And if you want free social posts to kick-start your social strategy -
{Click here to download a week of social content specifically curated for Realtors}

Here are some featured resources you might enjoy!

• Get a week of free Social Media Marketing Content

• Download a free "Weekly Marketing Action Plan” to attract more customers

• Become a member of The Marketing Suite for daily social, trainings, email marketing, and more!

Looking for more? Don't miss these top related episodes:

• Planning a Week of Social Posts for Realtors

• Instagram Only Wants Reels? Here's What Realtors Should Do

• How to Confidently Articulate Your Value as a Realtor

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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”

If you like what you read here today, I’d encourage you to take a listen to the episodes. :