IDEAS FOR REAL ESTATE

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Marketing Mini: What's the Difference Between a Listing Presentation and a Listing Marketing Plan?

heather colby
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This post originally aired as a podcast!
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As we enter the spring market, it's important that we focus on listings - whether we're looking to attract more sellers, win the listing when you get to that listing appointment, or simply do a great job when you have the listings so that in turn, you get more listings and continue that cycle.

There are two big strategies we can focus on when it comes to listing generation - the listing presentation and the listing marketing plan.

But you might be asking, what exactly is the difference between a listing presentation and a listing marketing plan?

We're diving into just that in this episode of the Ideas for Real Estate podcast.

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🎧 Listen to the show on Apple Podcasts | Spotify

So what's a Listing Presentation?

  • The process of a listing appointment where you learn about the seller and the home. 

  • You might share more about you, your brokerage, talk pricing strategy, mention marketing, talk about the process of selling, and essentially go over the process of selling the home

  • This might be a casual conversation or a formal presentation - some people have print or digital presentations to accompany

  • There are many strategies to this, but the main goal of a listing presentation is to list the property during an appointment with a potential seller

And what's a Listing Marketing Plan?

  • This is your exact plan to market the property and can be used as part of your listing presentation

  • Marketing is at the forefront, which is important in today's market

  • This highlights the modern strategies that go above and beyond syndication - like social, reels, videos, and more

  • This is your step-by-step marketing plan and strategy to attract more qualified buyers.

  • While it's modern, it can also be an impressive piece of marketing to leave behind & a differentiator for you

In today's market, I believe it's wise to have a listing marketing plan that you can:

  • use stand out on a listing appointment

  • use as a lead generation opportunity - for example, used as a call-to-action to "get my listing marketing plan for your home"

  • and ultimately, get more listings

To do this, you can create something yourself, lean into what your brokerage or team offers, or get a proven plan from a pro.

So, if you'd like to learn more about how to create a listing marketing plan, I invite you to my upcoming live training session, where I'll share more about how to use this marketing asset + give you an impressive template you can customize and start using right away. This is exclusive for members of The Marketing Suite, so click here to learn more!

{Click here for all the details on my upcoming Listing Marketing Plan Training + Template}
Join The Marketing Suite to attend - and use code JOIN25 for 25% off your first month!

And if anything, I hope this mini episode inspired you to put some time, energy, thought, and strategy into the question, "how will you market my home for sale?"

P.S. If you haven’t seen my latest freebie yet, be sure to check it out! If you're somebody who struggles with what to do for your marketing each week or has challenges with consistency, I made this free resource specifically for you - my Weekly Marketing Action Plan. So click here to download your free copy!

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