7 Tips to Sharing Real Estate Market Stats & Trends
This post is at its best as a podcast!
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In the unbelievable year that is 2020, people are looking for information. And if they’re thinking about buying or selling a home, I’m sure they have questions or even concerns you can answer.
When people ask you, “how’s the real estate market?” now’s your opportunity to be a local leader in the industry and a trusted source of information.
How you share this information could make all the difference not only to your real estate marketing but also to the people you serve. So, on this week’s episode, we’re covering “how to share real estate market trends” in an engaging and meaningful way.
When I first got started with real estate marketing, aside from sharing homes, sharing market data was at the top of the list. I'll admit that it took me time to realize that while it was good information, the context wasn’t there. Graphs, charts, and trending stats can be valuable, but what do they mean to local homeowners or those looking to buy or sell?
If you share average days on the market or number of homes sold, you need to think about how a person outside of real estate takes in that information. They don’t have the knowledge that you do and might not be able to see that A + B means C. All they see is stat A and stat B. The impact of C might not come through to them.
You might also be losing interest and an opportunity for engagement.
Despite presenting crucial information, if it’s not tailored towards your ideal buyer or seller, they might scroll right on past it. Sharing market data is essential - especially right now. People are concerned about the economy, unemployment rates, and if they’re going to start seeing foreclosures on their streets. These are meaningful conversations that we need to have.
So, on today's podcast I'm covering 7 tips to sharing market trends that will lead to those meaningful conversations.
Tune in to the podcast to hear about each one!
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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”
If you like what you read here today, I’d encourage you to take a listen to the episodes. :
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