If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal.

As far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum…

Despite all the challenges with my health, I've never been happier with what I'm doing or prouder of how Ideas for Real Estate is growing So, on this week's episode, I'm sharing the biggest marketing lessons I've learned during this time.

Strategic quizzes can help you engage customers with real estate topics that matter. So, whether you're somebody who struggles with lead gen or is looking for a creative idea, this episode and blog is for you!

Today’s buyers are looking for a lifestyle, not just a home. In this episode, I’m sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know.

The more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other agents.

If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing.

Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines. 

On this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business!

If you're looking to connect with more buyers and sellers while growing your personal brand, then Instagram Reels could be for you! Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch.

One of my biggest marketing cheats has constantly been reusing listing photos. We're always looking for content in real estate marketing, and it's a shame to waste high-quality images!

In today's market, is it necessary to invest in listing marketing and open houses? Yes! You worked hard to get that listing - let's use it to help you get more!

We're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These creative ideas are beyond staging tips and relevant today’s market!

Instagram Guides are a new way to organize content on the platform and a handy feature for real estate and REALTORS. Think of a Guide as Instagram's file folder and a way for you to curate content for your ideal home buyer or seller.

While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR. 

If you want to create a profile worth following on Instagram, the content you share makes all the difference. If you want your post to stand out on Facebook, LinkedIn, Pinterest, an eye-catching visual is what's going to get people's attention right away. 

If you want to create a profile worth following on Instagram, the content you share makes all the difference. If you want your post to stand out on Facebook, LinkedIn, Pinterest, an eye-catching visual is what's going to get people's attention right away. 

In today’s episode, I’m going to cover why Pinterest works for real estate marketing and tips to evaluate if Pinterest will work for you as a real estate agent. Because, spoiler, Pinterest isn’t right for everyone and every market. But it just may be a significant opportunity for you!

While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more!

You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out. But when it truly comes down to our marketing, are we too hard on ourselves?