The thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place?

Strategic storytelling can be used across your real estate marketing strategy. From branding you as an agent to attracting your next home buyer or seller, stories are pathways to connection.

There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital tool with a pen & paper system to keep you on track.

In February of 2014, my life changed forever. I walked into a real estate company to work in marketing & ending up becoming a part of a lifelong family.

Ever feel like it's impossible to keep up with social media marketing for real estate? These changes and everyday challenges then lead to widespread myths.

If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal.

As far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum…

Despite all the challenges with my health, I've never been happier with what I'm doing or prouder of how Ideas for Real Estate is growing So, on this week's episode, I'm sharing the biggest marketing lessons I've learned during this time.

Strategic quizzes can help you engage customers with real estate topics that matter. So, whether you're somebody who struggles with lead gen or is looking for a creative idea, this episode and blog is for you!

Today’s buyers are looking for a lifestyle, not just a home. In this episode, I’m sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know.

The more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other agents.

If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing.

How much time and money have you spent looking for new leads or sources of business? It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list.

If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode! Because email marketing is still one of the most effective forms of marketing you can do.

Have you heard the buzz surrounding Apple's iOS 14.5 update? It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines. 

On this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business!

If you're looking to connect with more buyers and sellers while growing your personal brand, then Instagram Reels could be for you! Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch.

One of my biggest marketing cheats has constantly been reusing listing photos. We're always looking for content in real estate marketing, and it's a shame to waste high-quality images!

In today's market, is it necessary to invest in listing marketing and open houses? Yes! You worked hard to get that listing - let's use it to help you get more!

We're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These creative ideas are beyond staging tips and relevant today’s market!