Listen to “Ideas for Real Estate” on Your Favorite Podcast App

Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Autumn Assets: Planning Your Realtor Content Shoot for Fall Social

It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie's LaBreque story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung

We’re diving into the opportunities for real estate marketing on LinkedIn. I’m joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares first-hand insight on how to leverage LinkedIn to grow your brand and your business in real estate. We uncover the power of LinkedIn's SEO, the content you should be sharing, optimizing your page, and how to connect with your dream customer.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

The Easy Realtor Hack for Instagram Reels Using B-Roll

If you're intimidated by Instagram Reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! I'm sharing an easy Realtor hack for Instagram Reels that makes it easier to create Reels and leverage the power of short-form video to build your brand, connect with customers & enhance your social media marketing strategy

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Planning a Week of Social Posts for Realtors

What should you share on social as a Realtor? We’re tackling this popular marketing challenge for real estate agents by going through an entire week of what to post on Instagram, Facebook, and more. You’ll learn exactly what to share, why it works to attract business, and tips to increase your engagement. Plus, download free social template to execute the social plan!

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Marketing Mini: My Favorite Apps for Editing Reels & Videos

Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic real estate marketing content? I'm sharing my three favorite video editing apps to help you do just that!

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

The Superpower of Showing Up in Your Realtor Marketing

Showing up in your real estate marketing means being present, committed, and focused in your marketing. But above all, it means being there for your next customer so they can find you! Are you showing up for your real estate marketing? Here are five reasons why you should and how it can help build your business as a Realtor

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

What Realtors Should Include in Their Instagram Link-in-Bios

As a Realtor, your Instagram bio is the opportunity to include a clickable link that can help guide potential customers exactly where you want them to go. It's your chance to highlight how you can help, provide more value, and move conversations closer to working with you! I'm sharing how to optimize your Link-In-Bio for your real estate marketing and tools for creating your strategic link

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

3 Top Real Estate Marketing Lessons to Bring into the New Year

On the Ideas for Real Estate podcast this year, we've talked about everything from social media marketing for real estate to Realtor branding and more. So as we head into the new year, let's reflect on how to leverage this year's top tips for your real estate marketing strategy in 2023 to grow your business as a Realtor.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Creating a Complete Holiday Marketing Plan for REALTORS®

Where should you focus when creating a complete holiday marketing plan for Realtors - reach your goals and create momentum for the new year with a real estate holiday marketing plan including social media marketing, email marketing, and more to engage your sphere and attract more home buyers and sellers through your realtor holiday marketing plan

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Easily Repurposing Short-Form Video Content for REALTORS®

Short-form video is one of the most effective marketing strategies Realtors can use, and repurposing your video content is so important for expanding your reach and being more efficient. So I'm sharing how to easily repurpose short-form video throughout your Real Estate marketing on social media like Instagram, TikTok and more, plus in email marketing, on your website, and beyond.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How to Help Florida with Hurricane Ian Efforts

If you're in real estate, then you're probably somebody who cares about your local community and the people in it. Right now, my home state of Florida could use your support as well. So, instead of talking about marketing, in today's special episode, I wanted to take a minute and share how you can help after the devastating effects of Hurricane Ian.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

The Real Estate Marketing Takeaways I Learned "Scooting" around Boston

As a professional real estate marketer, I never stop learning. Marketing is constantly changing. Real estate is ever-evolving. And making sure that I'm at the forefront of what's happening is a core part of my personality and business. So I'm sharing my biggest takeaways and tips for Realtors from the latest marketing conference I attended that you can leverage in your own real estate marketing!

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How to Thrive in a Shifting Market with a Three-Part Marketing Plan - Part 2

When it comes to your real estate marketing, it's so important to find a system that works for you and your business as a Realtor - especially in today's shifting market. So we're diving into using conversational marketing through email strategies and social media such as Instagram and Facebook, plus modern prospecting strategies you should be leveraging as a Realtor today.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How to Thrive in a Shifting Market with a Three-Part Marketing Plan - Part 1

What's your plan to thrive as a Realtor in today's shifting real estate market and into the future? Now more than ever, it's essential to attract home buyers and sellers, foster relationships, and position yourself as a trusted resource. To do that, you need a modern marketing plan that will make a difference - so learn my top tips through social media, email marketing & more -

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Instagram Only Wants Reels? Here's What REALTORS® Should Do

Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How REALTORS® Can Stand-Out & Generate Leads by Pinning Instagram Posts

Instagram's new 'pinned posts' feature allows you to direct attention where you want it & provides opportunities for your real estate business through your social media marketing - including lead generation! So, in today's episode I'm sharing exactly what pinned posts are, how to use them, and the type of Instagram content you'll want to feature!

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

What's Holding You Back From Success on Social as a REALTOR®?

In this special episode, I'm sharing an exclusive Live Coaching Session where I address how to overcome the challenges Realtors face with successful social media marketing. From consistency to what to post, getting engagement, and the right mindset, I'm answering Realtor questions and giving top tips for connecting with more customers through social media.

Read More