Listen to “Ideas for Real Estate” on Your Favorite Podcast App

Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie's LaBreque story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How Brokerages Can Empower Agents to Thrive in Today's Market with Dan Elzer

The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. But what should brokerages be focusing on? If you're in brokerage leadership, a broker/owner, or support, this conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting & more

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How To Avoid Wasting Money When Investing in Online Real Estate Leads with Scott DeRuiter

Can paid online leads be an untapped opportunity in your business? Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. Today's guest, Scott DeRuiter, Director of Sales and Partnerships at Sierra Interactive, brings a thoughtful approach to online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you -

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung

We’re diving into the opportunities for real estate marketing on LinkedIn. I’m joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares first-hand insight on how to leverage LinkedIn to grow your brand and your business in real estate. We uncover the power of LinkedIn's SEO, the content you should be sharing, optimizing your page, and how to connect with your dream customer.

Read More
Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Marketing Mini: How Your Mindset Affects Your Real Estate Marketing

Throughout my years of experience as a professional real estate marketer, I've found some of the biggest challenges Realtors face in their marketing are being overwhelmed, inconsistent & unsure where to begin. In my free realtor marketing training, I'm giving you the tools for confidence & consistency in your real estate marketing to grow your Realtor career & reach your business goals

Read More