How the Marketing Suite Empowers You!
This post is at its best as a podcast!
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This week, we're celebrating a milestone at the Ideas for Real Estate podcast - 100 episodes! That's hours and hours of non-stop real estate marketing ideas, strategies, and motivational content.
And when I started the show, I had no idea the community that it would grow into. So, thank you for tuning in and following along. My goal has always been to show up with strategic marketing to help you grow your business, and that commitment continues with the newest go-to resource I'm sharing with you today!
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What's your mindset when it comes to your real estate marketing?
Do you see it as a challenge you need to overcome? If you do, you're not alone! Many agents feel frustrated by efforts that don't work, overwhelmed with figuring it out, and burnout trying to keep up with it all. While we know how essential marketing is to business success, it can also be a big mountain to climb alone.
Yet, I see marketing not as a challenge but as an opportunity, and I encourage you to as well. For all its difficulties, marketing is a pathway forward that's specifically designed to propel you to reach your goals. All the marketing strategies you implement and creative ideas you execute are for a purpose. They're not to hop on a trend or waste your time.
Marketing should be a crucial part of your overall business plan. Whether you're looking to attract more home buyers and sellers, increase your production numbers, or get more repeat and referral business, smart marketing should support those efforts.
But how do you make sure that your marketing actually works to accomplish your goals? That's the million-dollar question that I've seen agents struggle with for many years. Actually, it's the multi-million dollar question when you think about it in terms of potential home sales.
If you don't know my background, I've been a real estate marketer since 2014 and a pro-marketer even longer. I was the Chief Marketing & Tech Officer at a leading brokerage for almost 8 years, and I have worked closely with many agents, from rookies to elite top producers.
Along the way, I've been featured in Inman News, spoken at national conferences, and won industry awards for my innovative strategies. I share this with you now because I get it. (Get to know me more. Watch this quick video!)
I completely understand what you need to be successful and how to help get you there.
Yet, I saw that there was a hole in our industry. Agents were having to go out on their own and search for trusted resources, and many sign-up for multiple services to get the help they need with marketing.
So, in an attempt to improve your marketing you have all these places you need to go to learn, execute, and implement ready-to-go materials. That can be not only a waste of time, but it can also be ineffective because all the pieces don't align together.
On top of that, how do you know that what you're doing is actually going to work? How can you stand out in your market and leverage marketing designed to make a difference?
Well, I decided to do something about it - to make real estate marketing more accessible, strategic, and even enjoyable! I wanted to create a one-stop place for you to get exactly what you need.
That's why I'm proud to share with you The Marketing Suite from Ideas for Real Estate! The Marketing Suite is "the only membership exclusively for Realtors that empowers you with a monthly marketing plan & everything you need to execute."
It also includes your monthly social media, trainings, email newsletters, and live coaching. It really does have it all and was designed to empower you!
Now, what makes The Marketing Suite different is that it isn't just a place for social media content or marketing assets. It's so much more! Each month you'll get:
Marketing Strategies and Trainings
This is truly the game-changer of The Marketing Suite and unlike anything else I've seen.
Each month we focus on a very specific marketing strategy. You'll get a training from me where you walk away with everything you need to apply the strategy to your business. This is far beyond a training alone. It's a step-by-step plan, and you get all the marketing resources you need to accomplish it with ease.
For example, in July 2022 we're leveraging video marketing with "How to Create an Agent Intro Video to Attract and Connect with More Customers." So, that's month training will walk you through what an agent intro video is and why you need it. You'll learn the exact content framework that works to make you stand out to your dream customers and best practices for filming your video yourself.
And while training topics can be motivating and educational, they are often never put into practice. (Let's be real!) That's why each month's strategy comes with exactly what you need to take the concept and seamlessly leverage the strategy. So for July, you also get a plug and play video script that you can easily customize, a cheat sheet to promoting your video to reach more customers, and an action plan that guides you through accomplishing it all. You're never alone, and you have exactly what you need to succeed!
Not to give anything away, but there are some incredible topics planned for the rest of the year. I'm talking strategies that I know work. We'll be covering everything from social media to listing presentations to even your marketing planning for the year. It's a well-rounded variety of topics that all complement each other!
Check out upcoming trainings & live events ⤵️
But it doesn't stop there! You also get done-for-you content!
Monthly Social Media and Email Newsletters
Stop worrying about what to post on social! Each month in The Marketing Suite, you get a complete calendar of social media content. So, you can easily show-up on social consistently with content that works. In fact, all the social media posts follow my very specific social strategy meant to engage while generating business.
You get ready-to-share posts, complete captions, prompts to personalize, images, and templates to edit in Canva. And of course, we want to tap into what's trending to reach more people, so you also get Reels that are already done for you! I'm also very particular about my social posts and after posting thousands and thousands of posts (specifically for real estate!), I know exactly what works! You'll get content you can be proud of and the ability to brand everything to yourself as well.
See a sneak peek of the posts you’ll find in The Marketing Suite ⤵️
I love this aspect of The Marketing Suite because so many agents struggle with making social media marketing work for them. It's either a complete time suck or you don't get the results you're looking for. Not anymore. Simply schedule your social for the month and rest-assured that there's a strategy behind it.
Yet, digital marketing isn't all about social alone.
As a real estate agent, it's crucial that you stay connected to the people you know (for repeat and referral business!) and that you work to nurture any leads. I've found incredible success with email marketing, and you can too! Each month, you'll get a complete email newsletter. It includes the template, interesting content, and prompts to customize for your local market. You can use the content with your own CRM or send it for free using the system I provide.
Email marketing is an incredible opportunity yet is often overlooked today. Stay in front of the people that matter most with a monthly email series that is done for you and is branded to you! By combining social and email marketing, you're creating a perfect combo to reach more people, and it doesn't have to be a headache or chore anymore to get done!
And while you get done-for-you content, I want you to have a personal experience to reach your goals.
Live Coaching and Support
Each month, there's a Live Coaching and Q&A Session that corresponds to that month's training topic with me where we dive into the challenges and questions you have.
In June 2022, our strategy for the month was, "How to Customize and Schedule a Month of Digital Marketing," where I walked members through all my best practices to save time and get the most out of their new resources. But it doesn't stop there! The Live Coaching Session is "What's Holding You Back from Success on Social." This is where members can submit a question or challenge for me to personally address regarding social. So, whether the question was specific to one agent's business or a question in general, we're talking about it all!
The Live Coaching sessions are meant to be your direct access to me and give you the opportunity to learn from agents all over!
But you might have a tech question or something you need help with ASAP. So, I'm proud to include in The Marketing Suite pro-support from my team. Whether you can't get Instagram to work or you have a question about something in The Marketing Suite, you have a professional marketing team behind you! This direct access to Support is unheard of in real estate marketing memberships and something that can truly make an impact to you.
Joining The Marketing Suite
I'll be honest, I had to wait to release The Marketing Suite. I knew how much I wanted to include in it and how good I wanted it to be. So, after nearly a decade as a pro-real estate marketer, I couldn't be prouder to provide this resource to you. You'll never again feel like you don't have a plan for marketing or feel like you can't figure it out. The Marketing Suite has the strategies, trainings, content, and support you need to be successful. And if you enjoy my podcast, The Marketing Suite is the podcast content supercharged!
And since you're a listener, I want to make it even easier for you to join me inside. Just head to IdeasForRealEstate.com/Suite to join the monthly membership and use the code: EPISODE100 for 50% off your first month of the membership!
Interested in learning more about The Marketing Suite?
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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”
If you like what you read here today, I’d encourage you to take a listen to the episodes. :
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!