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How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie's LaBreque story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing.

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

3 Funnels to Create on Instagram: How to Use Automated DMs for Listings, Lead Gen & More

Successful real estate agents know that systems and automation in their marketing can give them back their time and lead them to more closings. This strategy works incredibly well for social media marketing, especially Instagram. So in this episode, I'm sharing three easy ideas to get you started using automated direct messages to generate more business, grow your database, and more

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

The Easy Realtor Hack for Instagram Reels Using B-Roll

If you're intimidated by Instagram Reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! I'm sharing an easy Realtor hack for Instagram Reels that makes it easier to create Reels and leverage the power of short-form video to build your brand, connect with customers & enhance your social media marketing strategy

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Planning a Week of Social Posts for Realtors

What should you share on social as a Realtor? We’re tackling this popular marketing challenge for real estate agents by going through an entire week of what to post on Instagram, Facebook, and more. You’ll learn exactly what to share, why it works to attract business, and tips to increase your engagement. Plus, download free social template to execute the social plan!

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Marketing Mini: My Favorite Apps for Editing Reels & Videos

Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic real estate marketing content? I'm sharing my three favorite video editing apps to help you do just that!

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What Realtors Should Include in Their Instagram Link-in-Bios

As a Realtor, your Instagram bio is the opportunity to include a clickable link that can help guide potential customers exactly where you want them to go. It's your chance to highlight how you can help, provide more value, and move conversations closer to working with you! I'm sharing how to optimize your Link-In-Bio for your real estate marketing and tools for creating your strategic link

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

3 Top Real Estate Marketing Lessons to Bring into the New Year

On the Ideas for Real Estate podcast this year, we've talked about everything from social media marketing for real estate to Realtor branding and more. So as we head into the new year, let's reflect on how to leverage this year's top tips for your real estate marketing strategy in 2023 to grow your business as a Realtor.

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Instagram Only Wants Reels? Here's What REALTORS® Should Do

Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more.

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How REALTORS® Can Stand-Out & Generate Leads by Pinning Instagram Posts

Instagram's new 'pinned posts' feature allows you to direct attention where you want it & provides opportunities for your real estate business through your social media marketing - including lead generation! So, in today's episode I'm sharing exactly what pinned posts are, how to use them, and the type of Instagram content you'll want to feature!

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What's Holding You Back From Success on Social as a REALTOR®?

In this special episode, I'm sharing an exclusive Live Coaching Session where I address how to overcome the challenges Realtors face with successful social media marketing. From consistency to what to post, getting engagement, and the right mindset, I'm answering Realtor questions and giving top tips for connecting with more customers through social media.

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How the Marketing Suite Empowers You!

The Marketing Suite from Ideas for Real Estate is a monthly Real Estate Marketing Membership exclusively for Realtors - you'll get a monthly marketing plan and everything you need to execute it, plus done-for-you social media posts, email marketing, live coaching with Heather and more in this monthly marketing subscription!

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

3 Easy but Effective Instagram Reels Ideas for REALTORS®

Instagram Reels are a top way to implement a successful social media marketing strategy as a Realtor. But knowing where to start with creating impactful Reels to attract home buyers & sellers can be overwhelming - so in today's episode, I'm sharing 3 Easy but Effective Instagram Reel Ideas for Realtors!

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