A Realtor Success story on Instagram and TikTok with Christine Remler
This post is at its best as a podcast!
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When Christine Remler entered the real estate market, there were a lot of challenges that could have discouraged her. She was a rookie agent starting a new career during the height of covid.
On top of that, she had just relocated to SW Florida, a competitive and saturated market. Yet, she decided to take action with the right mindset to get out of her comfort zone.
So, In today’s inspiring episode, Christine is sharing how she’s found success by leveraging Instagram, TikTok, and video to build her brand and fuel her business.
Listen on Apple Podcasts | Spotify | Stitcher | Google
Some of my favorite parts of the conversation happen around minutes:
[8:20] Using Instagram Reels and branding as a local expert to reach more potential customers - hear from Christine the success she's seen from social media marketing
"You're working with a $Mil+ buyer who found you because of the content that you're creating, and you're being purposeful about your brand, promoting the lifestyle, letting people get to know you, stepping outside your comfort zone. They were attracted by your Reel but when they came to your profile, you had the social proof. So even though you're technically a newer agent, they knew you were the right agent for them." - Heather to Christine
[11:30] Being recognized in-person thanks to creating consistent, local content on social!
See an example of an Instagram post from Marketing Suite Member Christine:
[13:15] An inspiring story about finding confidence in creating videos for your marketing and your business - why showing up with real value for your customers is what really matters
[17:30] Getting more comfortable using video - & how TikTok might help!
[21:00] Standing out in a competitive market
[22:45] Marketing strategies & forming relationships using social media (+ specific TikTok strategies) - growing your network and community to fuel your business
[27:30] Finding Consistency & Scheduling for Your Real Estate Marketing, Content Creation & Social Media Plan
[31:15] Becoming a local expert by showcasing your area - why it's valuable and how it helps brand you as the go-to local agent
[33:00] Being more purposeful on Social Media in order to get engagement and build relationships
[44:25] Mindset is the core of everything - "It was scary at first but I had to turn my mindset around and say 'get out of your own way'"
[47:20] Ways Christine has worked with Heather & Ideas for Real Estate
[49:00] How potential customers may find you on social
[54:15] Christine's one final piece of advice - Just do it - show up, consistently, and use video! "If I can do it, anybody can do it! Just make it about value and I promise it will make you stand out." - Christine
Follow Christine on Instagram @christine_remler_realtor
Want to level up your social media like Christine?
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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”
If you like what you read here today, I’d encourage you to take a listen to the episodes. :
It's time for seasonal marketing! Fall-themed real estate content and marketing on social media is not only trending, it also works in your Instagram Reels, posts, carousels, and more. The secret is to customize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR to use in your marketing strategies this season!