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The Easy Realtor Hack for Instagram Reels Using B-Roll

If you're intimidated by Instagram Reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! I'm sharing an easy Realtor hack for Instagram Reels that makes it easier to create Reels and leverage the power of short-form video to build your brand, connect with customers & enhance your social media marketing strategy

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Marketing Mini: My Favorite Apps for Editing Reels & Videos

Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic real estate marketing content? I'm sharing my three favorite video editing apps to help you do just that!

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Marketing Mini: How I Film Videos in One Take

In this mini marketing episode, we're talking about filming video for real estate in one take. I have a process you can use to help you film your videos in just one take as well! So tune in to hear my top tips and tricks for saving time and being more efficient and purposeful with your Realtor video marketing by implementing my process for video -

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Easily Repurposing Short-Form Video Content for Realtors

Short-form video is one of the most effective marketing strategies Realtors can use, and repurposing your video content is so important for expanding your reach and being more efficient. So I'm sharing how to easily repurpose short-form video throughout your Real Estate marketing on social media like Instagram, TikTok and more, plus in email marketing, on your website, and beyond.

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

How to Help Florida with Hurricane Ian Efforts

If you're in real estate, then you're probably somebody who cares about your local community and the people in it. Right now, my home state of Florida could use your support as well. So, instead of talking about marketing, in today's special episode, I wanted to take a minute and share how you can help after the devastating effects of Hurricane Ian.

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

The Real Estate Marketing Takeaways I Learned "Scooting" around Boston

As a professional real estate marketer, I never stop learning. Marketing is constantly changing. Real estate is ever-evolving. And making sure that I'm at the forefront of what's happening is a core part of my personality and business. So I'm sharing my biggest takeaways and tips for Realtors from the latest marketing conference I attended that you can leverage in your own real estate marketing!

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Social Media, Instagram, Digital Marketing heather colby Social Media, Instagram, Digital Marketing heather colby

Instagram Only Wants Reels? Here's What Realtors Should Do

Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more.

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