3 Top Real Estate Marketing Lessons to Bring into the New Year

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I've shared a lot of content on the Ideas for Real Estate podcast this year! We've talked about everything from social media to marketing in a shifting market to agent branding. We've had conversations about strategies that are currently working, creative ideas to try, and insights into modern real estate marketing. As we head into a new year, let's take a minute to reflect on some of the top lessons I shared and how you can leverage these tips in 2023.

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When I started the Ideas for Real Estate podcast, my goal was to share current ideas and trends to try along with foundational marketing principles you can build a business upon. And as I look back at all of the content I've created and shared this year on the show, there are some definite themes that I know will continue to be relevant into the new year.

So, for this week's episode, I'm sharing three lessons you should apply to your real estate marketing in 2023 with a quick recap. I'll also share additional episodes you can tune into to learn more about each strategy.

Let's begin our marketing lessons to focus on with a foundational lesson that can be a game changer for you in 2023 -

Follow a Specific Marketing Strategy for Your Real Estate Business 

Most agents who struggle with marketing will find that the root of their problem is their plan, or more often than not, not having a plan.

It pays (literally leads to more closings) if you have a real estate marketing plan and if you are strategic with all of your marketing efforts. I often say, "we don't do marketing for the sake of marketing." If you want to achieve real results from your marketing efforts, don't waste time and money on random ideas here and there. Take a step back and figure out what your strategy looks like moving forward.

Episodes to Tune Into: 

• 105: How Target Marketing Can Help You in Today's & Tomorrow's Real Estate Market. Inside you'll learn what target marketing is and how it can position your for success no matter what's going on in the market. This is a foundational strategy you can implement into your business, and then use modern marketing like short-form videos to take it to the next level.

• 97: The Power of Modern Geographic Farming for Realtors. Geographic farming doesn't have to be an old-school tactic! In fact, I share how to make it modern, how to choose a profitable farming area, and how to apply it to your business with creative marketing ideas.

• 113: Why You Need A Marketing Plan to Fuel Your Real Estate Business. If I could assign homework to every agent listening to this podcast, it would be to tune into this quick episode! You've definitely heard about business planning and marketing planning, but I want you to think critically about the opportunities you might be missing in your own business.

Each of these episodes will help shape your marketing plan in 2023 while being incredibly relevant to your business, goals, and local area!

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Engage Your Sphere in Modern Ways, Consistently 

Want more repeat and referral business in the new year? Then, engage your sphere (the people you know and past customers) purposefully and in a way that's in line with who you are as an agent.

The goal is to continue fostering relationships and keep people connected to you, not to annoy or bore them! And one of the best ways to do this is digitally on social media and even through email marketing.

Episodes to Tune Into: 

• 101: Realtor Newsletters 101: Engaging Your Sphere & Leads with Email. Email marketing can be incredibly effective and personal if you do it right! If you send outdated emails nobody cares about, it's no surprise that it doesn't work. In this episode, I share how to be consistent and the framework for a monthly email, including what type of content to share. I also reveal some of my best tips to make email marketing more successful for you as a Realtor. And after hundreds (probably thousands!) of real estate marketing emails in my career, I know exactly what to do to get results! So, don't miss out on this effective form of marketing in 2023.

• 91: How to Engage your Realtor Sphere with Social Media Marketing. Your social media content should help you engage the people you already know, along with attracting new customers. Yet, for many agents, their content isn't relevant to people who don't have an active real estate need. In this episode, I share practical tips anyone can do, along with content ideas designed to keep your sphere interested in what you're sharing on social. That way, you stay top-of-mind for all things real estate!

I'd highly recommend these two episodes as you consider your marketing plan for 2023, and how to be more proactive about sphere-based marketing!

Share Your Story on Instagram with Authentic Content 

Lastly, Instagram marketing tops my list for social media marketing. However, not just any type of Instagram marketing. This year we talked about how to leverage Instagram marketing to make meaningful connections and build your personal brand as an agent. The content you share and how you present yourself online can not only lead you to your next customer, it's also a reflection of who you are.

So, as we look at leveraging Instagram marketing in 2023, let's share your story as an agent, but in a way that's true to you. That way, you're reaching your goals while creating genuine connections with authentic content!

Episodes to Tune Into: 

• 95: Building Trust Through Your Real Estate Marketing  While this episode is technically about marketing in general, it shares principles you should be applying to social and Instagram marketing. Nobody wants to feel like you're "selling them," and traditional advertising can leave this impression. In this episode, I share tips for creating content that people care about, how to promote strategically, how to show off your marketing, and how to be genuine across your marketing.

• 108: A Realtor Success story on Instagram and TikTok with Christine Remler. If you want to be inspired while learning some key Instagram tips along the way, this episode is for you! Christine is a student of mine and a member of The Marketing Suite, and we chatted about how she went from no followers as a brand new agent to multiple closings and listings - all from her Instagram marketing strategy.

• 104: Instagram Only Wants Reels? Here's What Realtors Should Do. Short-form video will continue to be an opportunity for your real estate marketing. But how do you create and share Reels that are true to you? In this episode, I share tips for content creation and how to be more personal so you can leverage the power of Reels in a way that works for you!

• 90: 3 Easy but Effective Instagram Reels Ideas for Realtors. If you're looking for specific Reel ideas, you'll find them in this episode! I'd listen to this one as you think about those ideal buyers and sellers you would love to work with in 2023. Then, use one of these ideas to create a Reel that will attract them! 

• 94: Instagram Stories for Realtors: Ideas, Highlights, & Tips. When somebody heads to your Instagram profile, I want it to be clear who you are, what you do, and how you can help them! Featuring Instagram Stories as Highlights is an ideal way to visually categorize your content and entice people to engage further. In this episode, I share lots of Stories ideas along with Highlights to feature on your account.

• Bonus Episode - 100: How the Marketing Suite Empowers You. If you're focused on authentic, relationship-based marketing on Instagram and beyond, I have to mention this episode! In it, I celebrate the launch of The Marketing Suite and share how it can benefit you throughout your marketing. So, if you're ready to level up in the new year, take a listen and see if it would work for you!

{Click here to see all the details on what’s inside The Marketing Suite}
and use code JOIN25 for 25% off your first month in the membership:

The common thread through all of these episodes on Instagram marketing is to make it personal. Don't be shy about sharing who you are, and don't forget to focus on exactly who your customer is. When you do, you'll have a winning combination for your marketing!

I hope that you find these episodes helpful as we enter another year in real estate marketing!

I hope that you all have a very happy holiday season and Merry Christmas! Thank you for tuning into the Ideas for Real Estate podcast, and I'll see you on Instagram - be sure to follow me @IdeasforRealEstate!

Want to level up your Real Estate Marketing?

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Here are some featured resources you might enjoy!

• Marketing Planning Training for Realtors

• Realtor Training: How to Tap Into Profitable Opportunities with a Target Marketing Strategy

• Marketing Trainings for Realtors

• Get a monthly marketing plan including social media content, email marketing and more in The Marketing Suite

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I’m Heather Colby, host of the “Ideas for Real Estate Podcast.”

If you like what you read here today, I’d encourage you to take a listen to the episodes. :